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Slurrp Farm’s Recipe for Building Trust with Families

Slurrp Farm is a Gurugram-based food brand founded in 2016 by Meghana Narayan and Shauravi Mailk. They focus on products made with millet, oats, ragi, jowar, and other natural ingredients, crafting everything from multigrain pancakes and dosas to noodles, pasta, and superfood milk mixes. By targeting health-conscious parents seeking easy, nutritious options for their little ones, Slurrp Farm has carved out a strong niche in India’s booming kids’ food market. According to The Kredible, in fiscal year 2023-24, Slurrp Farm’s revenue jumped by 75.5%, climbing from Rs. 41.7 crore to Rs. 73.2 crore, a testament to both the brand’s product appeal and savvy marketing moves. Over the same period, their losses narrowed significantly, reflecting tighter cost management and growing consumer demand. On top of that, they’ve raised a total of $18.3 million across six funding rounds, as per the reports by Tracxn. Slurrp Farm elevated its reach by teaming up with Bollywood star Anushka Sharma as an investor and brand ambassador. Following her backing, the company’s revenue more than doubled to Rs. 42 crore in FY23, compared to Rs. 19.15 crore the year before, as reported by The Economic Times. This visibility gave Slurrp Farm instant credibility in the crowded kids’ food market. Alongside celebrity backing, Slurrp Farm launched Yes Moms, a digital community where mothers connect, share experiences and learn from experts. Anushka Sharma officially kicked off the platform at a Mumbai event attended by over 150 mothers. Through moderated discussions, expert panels and peer-to-peer support, Yes Moms offers a safe space for questions on healthy feeding practices, from introducing solids to managing food allergies. Slurrp Farm Hired Celebrities to Tell Its Story, And You Can Too Now that we’ve set the stage, let’s explore Slurrp Farm’s strategies to turn every meal into an opportunity for connection and credibility.