The Role of Trust and Familiar Faces in Kalyan Jewellers’ Growth
Kalyan Jewellers is one of India's most well-known jewellery brands. According to The Economic Times, in the financial year 2024-25, the company reported a consolidated revenue of Rs. 25,045 crore, marking a 35% increase from the previous year. Its net profit also rose by nearly 20%, reaching Rs. 714 crore.
The brand has been expanding rapidly, opening 136 new stores in the last fiscal year, bringing the total to 351 stores by March 2025. This growth includes a mix of its premium "Kalyan" brand and the more affordable "Candere" brand.
Kalyan's success isn't just about numbers; it's also about how the brand connects with people. By working with well-known celebrities and social media influencers, Kalyan builds trust and stays relevant in a competitive market. This mix of traditional and modern marketing helps the brand reach a wide range of customers.
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