Whisper: From Breaking Taboos to Building Empowerment
India's menstrual hygiene market has witnessed tremendous growth over the past few years, spurred by growing awareness, government programs, and the emergence of low-cost sanitary products. The Indian sanitary pads market, as per a study by Research and Markets, was worth approximately INR 8,704.9 crore in 2022 and is projected to increase at a CAGR of 16.9% to become worth approximately INR 22,481.2 crore by 2028.
Out of the numerous brands available in this booming industry, Whisper is one that has been a pioneer and leader in the market. Launched under Procter & Gamble (P&G), Whisper has been vocal in popularising period conversations in India. In 2018, it was the market leader in the feminine hygiene category, with a market share of 51.42%. From the start, it has been on a journey that has been closely linked to social transformation, from shattering taboos to empowering women by means of education and accessibility.
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