The Marketing Secrets Behind Haldirams Success
Haldiram’s is one of the most trusted names in Indian households. What started as a small sweet shop in Bikaner in 1937 has now become a multi-billion-dollar snack empire loved across the globe. Its journey is not only about great taste but also about a smart marketing strategy that combines tradition with modern ideas.
This is a complete look at the marketing strategy of Haldiram’s, how it stays rooted in Indian culture and yet adapts to what people want now.