How Pan Bahar Used Celebrities to Build a Premium Image
Pan Bahar is one of the most talked-about pan masala brands in India, not just because of its product, but because of how it markets itself. Over the years, the brand has used well-known celebrities to give pan masala a polished and premium image. These campaigns helped Pan Bahar stay visible across TV, print, and digital platforms. At the same time, they also sparked strong public debate around health risks, surrogate ads, and the role of celebrities in promoting such products. This page looks at how Pan Bahar has used celebrity endorsements as part of its larger marketing plan, what worked for the brand, and why these campaigns often land in controversy.
Birthday
Anniversary
Wedding Gifts
Women
Men
