How D2C Brands Use Celebrities to Scale Faster
D2C brands are built differently from traditional consumer brands. They usually start online, grow through performance marketing, and build awareness one customer at a time before moving into larger-scale brand building.
In India, that model is still evolving, and many D2C marketers begin with bottom-up digital growth before turning to mass-reach channels later in the lifecycle. That is exactly where celebrities become useful: they help brands compress trust, widen reach, and move faster from “new brand” to “known brand.”
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