PNG Jewellers Winning Hearts With Family Values and Fresh Ideas
PNG Jewellers is one of India's oldest and most trusted jewellery brands. Founded in 1832 by Ganesh Gadgil in Sangli, Maharashtra, the company has built a strong reputation over nearly two centuries. Today, it operates 53 stores, including 52 across Maharashtra and Goa and one in California, USA.
Despite its long history, PNG Jewellers continues to grow and adapt to the modern market. According to Equity Right, in the financial year 2024-25, the company achieved a consolidated revenue growth of 25.9%, with a 5.1% increase in the fourth quarter alone. The retail segment, which makes up over 80% of total revenue, saw a 50% growth in Q4 FY25 compared to the same period the previous year. E-commerce sales more than doubled, contributing 5.7% to total revenue, as per the reports by The Economic Times.
PNG Jewellers also achieved record-breaking single-day sales of Rs. 139.53 crore during Akshaya Tritiya in 2025, marking a 35% increase from the previous year, reported by ScanX. These figures demonstrate how PNG Jewellers successfully blends tradition with modern strategies to maintain its strong presence in the competitive jewellery market.
What makes PNG Jewellers stand out is how they mix tradition with modern-day marketing. Even though they are known for being a family-owned brand with deep roots, they are not stuck in the past. They run smart ad campaigns, create video stories, post on social media, and work with influencers to stay active in the digital space.
So let’s see, how does a traditional brand like PNG keep shining in today’s digital and competitive world?
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