Virtual vs. Human Influencers: Weighing the Pros and Cons in the AI-Driven Era
While the concept of human influencers, ranging from Bollywood stars to social media sensation, is nothing new, the rise of virtual influencers—AI-powered personas created using digital tools—has sparked a debate in the marketing world.
In this blog, we explore the pros and cons of both human and virtual influencers, discuss their evolving roles in India’s influencer marketing ecosystem, and help brands understand which type of influencer can work best for their campaigns.
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