The Smart Marketing Behind Mia by Tanishq’s Success
Mia by Tanishq, the younger and more playful line from Tanishq, has seen strong growth in recent years. As of early 2024, the brand saw a 25% increase in digital engagement and a 20% rise in online sales. With more shoppers turning to their phones for style inspiration and gift shopping, Mia has shifted its focus to meet people where they spend most of their time: online.
This success hasn’t come from one thing alone. It’s the result of smart digital moves, fresh in-store experiences, strong stories in their campaigns, and partnerships with both celebrities and influencers. Let’s break it down.
Birthday
Anniversary
Wedding Gifts
Women
Men
