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How Blinkit, Zepto and Swiggy Instamart Won Hearts With Speed and Star Power?

The Rise of Quick Commerce in India Quick commerce, or q-commerce, is changing how people shop in India. It offers fast delivery of items like groceries, medicines, and personal care products, often within 10 to 30 minutes. This model fits well with the needs of urban consumers who want things quickly and conveniently. Major players such as Blinkit, Zepto, Swiggy Instamart, and BigBasket have expanded rapidly, investing in technology and infrastructure to meet this demand. They use AI-driven inventory systems and strategically located dark stores to ensure quick deliveries. According to a report by Reuters, as of 2024, India's quick commerce market is valued at approximately $3.34 billion and is projected to reach $9.95 billion by 2029, growing at a compound annual growth rate (CAGR) of 76% . Major players such as Blinkit, Zepto, Swiggy Instamart, and BigBasket are investing heavily in technology and infrastructure to meet this demand. Despite its growth, quick commerce faces challenges. High operational costs and low customer willingness to pay delivery fees have kept many companies unprofitable. Analysts suggest that the sector needs 60 million active users ordering twice weekly to reach a $30 billion market. In short, quick commerce is rapidly transforming India's retail landscape by meeting the demand for fast and convenient shopping. Before we understand how celebrities benefit quick commerce businesses, let’s understand the key differences between quick and traditional e-commerce businesses. Do You Want to Promote Your Quick Commerce Business With Celebrity Endorsements?