Boat Influencer Marketing Strategy: How Build A Strong Digital Presence
Boat, an Indian consumer electronics brand founded in 2016 by Sameer Mehta and Aman Gupta, has rapidly emerged as a dominant player in the audio and wearable market. A key driver of its success has been its strategic and innovative approach to influencer marketing, which has helped the brand establish a strong digital presence and deeply connect with its target audience. By utilising the power of influencers across various platforms, Boat has cultivated a loyal community of consumers who resonate with its youthful, trendy, and performance-driven brand identity.