Zomato’s Influencer Marketing Strategy: How the Brand Grows with Digital Creators
Influencer marketing has become a game-changer for brands looking to connect with digital-savvy consumers, and Zomato is a prime example of how to do it right. As one of India’s leading food delivery and restaurant discovery platforms, Zomato has effectively leveraged influencers to build brand awareness, engage with diverse audiences, and drive app usage. By collaborating with food bloggers, lifestyle influencers, and even finance content creators, the brand has crafted a unique influencer marketing strategy that blends authenticity, humour, and strategic partnerships. This article explores how Zomato utilizes influencer marketing, the types of influencers they work with, notable collaborations, and key takeaways for other brands looking to replicate their success.
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