The Honest Approach That Made Oziva a Trusted Brand

Oziva is a clean nutrition brand that focuses on women's health and wellness. Through influencer campaigns, celebrity ambassadors, and science-backed products, Oziva has created strong brand awareness and a community-driven approach to healthy living. Here's how they did it.

Oziva is an Indian wellness brand known for clean, plant-based nutrition and a focus on women’s health. It promotes awareness around issues like Polycystic Ovary Syndrome (PCOS) and thyroid health through campaigns and educational content. The brand emphasises scientific backing for its products and has seen steady growth. According to The Economic Times, under HUL’s ownership, Oziva’s revenue reached ₹104 crore (about $13M) in FY24, up 4% year-on-year.

Influencers and Campaigns That Drive Real Impact

Oziva heavily uses influencer marketing in the women’s wellness niche. It partners with 250+ female influencers in fitness, health, lifestyle and beauty to spread its message on social media. Key campaigns include #MyPCOSStory and #KindnessOverJudgement. Here's a closer look at these campaigns:

• #MyPCOSStory

In 2019, Oziva collaborated with 13 influencers; some of them are Pooja Ramachandran, Prableen Kaur, Isheeta Yadav, and Simran Khosla to encourage women to discuss PCOS and adopt a lean, plant-based lifestyle. This campaign built community and reduced stigma by showing many women face similar struggles. In addition to influencers, this initiative featured actress Shruti Haasan as the campaign's face.

• #KindnessOverJudgement

Another example is #KindnessOverJudgement (2022), a film-driven campaign urging kindness instead of body-shaming. Oziva’s survey found “more than 50% of women have been judged” for symptoms like weight gain or acne related to PCOS/thyroid. The campaign’s video highlights how such judgements harm women’s mental health. Over the last 3+ years, Oziva has consistently used social content and experts to spread authentic, expert-backed information about women’s health. This raises awareness and empowers its community.

• Other social initiatives

Oziva regularly posts infographics, articles and videos on nutrition, fitness and self-care. Its Instagram and blog (“Be Bettr”) feature real testimonials, healthy recipes, and expert Q&As to engage its audience.

Celebrity Power That Matches Brand Values

Oziva didn’t stop at influencers; they also brought in big-name celebrities to spread their message even further.

Samantha Ruth Prabhu’s Endorsement

Play

In 2020 Oziva also roped in Samantha to represent the brand in South India. Samantha is a popular South Indian actress and a fitness icon. She appears in two Oziva campaign films, one on exercise/fitness and one on nutrition for hair and skin, where she highlights the benefits and clean ingredients of Oziva products.

Co-founder Aarti Gill explains that Samantha “truly practices a clean, plant-based and holistic lifestyle”, making this partnership “much more than a mere endorsement”. Samantha agrees, saying she saw a positive impact on her health after shifting to a clean diet and is “very excited to partner with Oziva, who is creating clean and plant-based solutions”.

Deepika Padukone’s Endorsement

Play

Oziva reinforces its clean-living image with well-chosen brand ambassadors. In 2021 it signed Deepika Padukone as national ambassador. Deepika is known for advocating both physical fitness and mental wellbeing, which matches Oziva’s philosophy of holistic health.

As Oziva notes, their motto “har tarah se a better you” (“better in every way”) resonates with Deepika’s belief in balanced mind-body wellness. Co-founder Aarti Gill said Deepika embodies our values of striving to be better in every way and adopting a holistic approach towards overall health, physically & mentally. Deepika Padukone herself explains that fitness is about “balancing the mind, body and soul”, and she relates to Oziva’s plant-based philosophy.

Focused on Products That Make a Difference

Oziva's messaging is all about clean nutrition. Their products are free from harmful chemicals, artificial sweeteners, or preservatives. They talk about real issues, like hair fall, skin problems, and hormonal imbalance, and link their products directly to solving those issues.

A few key points in their product-focused messaging:

• Clean Ingredients: Every product is plant-based and made with safety in mind.

• Scientific Backing: Oziva proudly shows that their products are supported by research. They have patents filed and publish scientific data on their official website and reports.

• Targeted Solutions: Products like HerBalance for PCOS and Hair Vitamins are marketed with real results and clear benefits.

This kind of focused marketing builds trust. People know what to expect and feel more confident about their purchases.

Creating a Community, Not Just a Brand

Oziva builds a strong community for women’s wellness. Its campaigns explicitly invite women to share their stories and advice in a supportive environment. For example, the #MyPCOSStory and #KindnessOverJudgement hashtags encourage peer discussion about health struggles without shame. The brand’s content, from Instagram videos to its blog and webinars, offers a “safe and judgement-free space” on topics like PCOS or menopause.

The company also backs awareness months and surveys with statistics (e.g., finding 50%+ of women with PCOS face judgement), which it then communicates in infographics and press releases. Oziva frequently posts infographics, articles, videos and live Q&A sessions on social media. These cover nutrition tips (e.g., “what vitamins do for hair growth”), exercise challenges, expert interviews, and user testimonials. By highlighting real women and expert advice, Oziva’s social strategy keeps followers engaged and reinforces trust.

Wellness Beyond Just Products

Unlike a fad-focused supplement brand, Oziva’s messaging is holistic. It constantly ties nutrition to overall well-being. The tagline “har tarah se a better you” (a better you in every way) underscores that appeal. Their ambassador Deepika speaks about fitness as “balancing the mind, body and soul”, and the brand echoes this view. Oziva addresses mental wellness too – its KindnessOverJudgement video focused on women’s mental stress from body shaming.

Oziva’s products also aim beyond basic health; for example, their skin-and-hair boosters (plant collagen, herbal blends) promote confidence and self-care. Their marketing frequently reminds consumers that health is not just gym workouts or dieting. It’s about energy, mood, self-image and self-love. In ads and social posts, Oziva stresses making “better choices every day” to become the best version of oneself.

Conclusion

Through a combination of influencer partnerships, celebrity endorsements, science-backed products and empathetic messaging, Oziva has built a strong brand identity in clean nutrition. It stands out as a leader in plant-based wellness by centring women’s health issues (PCOS, thyroid, fitness) and by offering transparent, research-driven solutions. Its consistent “empowerment” theme and expert guidance have earned customer trust. Today, Oziva is recognised as a top clean nutrition D2C brand, with a reputation for authenticity and holistic care.

If your brand wants to boost visibility, you can learn from Oziva: partner with relevant celebrities and social media influencers who embody your values. Host engaging events or fitness challenges to create buzz. And invest in quality content production (video, photography, articles) to tell your story clearly. These steps can help connect your brand with the right audience and strengthen your market presence.