Adidas’ High-Energy Endorsements with Ranveer Singh & Rohit Sharma
Adidas has long used celebrity endorsements to shape its global image. From Lionel Messi to Beyoncé, the brand has worked with stars who inspire both athletes and everyday people.
In India, the strategy became even more important because of the country’s deep love for sports and entertainment. Partnering with names like Sachin Tendulkar gave Adidas early credibility, while stars like Ranveer Singh and Rohit Sharma brought fresh energy to the brand.
Rohit Sharma reflects discipline and performance, while Ranveer represents boldness and style. Together, they helped Adidas appeal to two key audiences–serious sports fans and young lifestyle seekers.
By connecting with these groups, Adidas grew its presence in India and made its products more relatable. Celebrity partnerships here are less about glamour and more about trust, influence, and reaching people in a way that feels personal. This mix of global recognition and local relevance has been key to Adidas’ growth.
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