How iQOO Uses Brand Ambassadors to Connect With Young Smartphone Buyers?
iQOO is a smartphone brand owned by Vivo, focusing on performance and gaming-oriented devices. It was launched in India in 2020 to compete in the mid-to-high-end smartphone segment with powerful specs and aggressive pricing.
iQOO has carved a clear space in India’s crowded smartphone market by focusing on performance, speed, and value. While many brands talk about features, iQOO speaks directly to users who care about power, gaming, and everyday performance. This makes the brand especially relevant in a market where choices are endless and attention spans are short.
Young buyers matter more than ever for smartphone brands. They upgrade often, follow trends closely, and rely heavily on social media and peer opinions. If a brand fails to connect with them early, it risks being ignored. iQOO understands this shift and puts youth engagement at the center of its marketing strategy.
And that’s where brand ambassadors come in. iQOO uses familiar faces, campus programs, and youth-centric initiatives to stay close to its audience. Instead of loud promises, the brand focuses on relatability and real connection. This approach helps iQOO build trust, relevance, and long-term appeal among young smartphone buyers.
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