Tanishq's Celebrity Endorsement Strategy: A Case Study
Tanishq, India’s leading jewellery brand, has effectively utilized celebrity endorsements to reinforce its image of trust, elegance, and craftsmanship. With a reputation for timeless designs and quality, Tanishq has collaborated with renowned celebrities to connect with consumers emotionally and elevate brand appeal. This article explores Tanishq’s branding approach, its celebrity partnerships, and key takeaways for other brands.