MS Dhoni and Dabur Honey: The Story Behind the 2008 Brand Partnership
Mahendra Singh Dhoni became the face of Dabur Honey in December 2008 as the brand looked to connect honey with fitness, health, and everyday consumption. At the time, Dhoni was one of India's most recognisable young cricketers, making him a strong choice for a campaign aimed at younger consumers.
Dabur wanted to move honey beyond its traditional image as a home remedy. The company wanted consumers to see it as a simple alternative to refined sugar and as part of an active lifestyle. Dhoni's public image as a fit and disciplined sportsperson supported this message.
Birthday
Anniversary
Wedding Gifts
Women
Men
