Tanishq's Brand of Storytelling: From Aishwarya Rai to Real-Life Love Stories
Tanishq's Brand of Storytelling: From Aishwarya Rai to Real-Life Love Stories
Tanishq, the Tata Group's jewelry brand, has cut a special niche in the Indian market. It's not merely selling gold and diamonds; it's crafting stories that touch the heart of its consumers. This blog discusses Tanishq's journey of storytelling, from its initial connection with celebrity glamour to its present-day emphasis on real-life sentiments and, occasionally, provocative social storylines. Aishwarya Rai Bachchan, being a former Miss World (1994) and later being featured in movies like the one that later became the movie where Tanishq funded and supplied the jewelry for the shoot, Aishwarya became the perfect endorser for them as she represented natural, timeless beauty with elegance and Indian roots.
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