How Noise Partnered with Celebrities like Virat Kohli to Become a Smartwatch Giant
Noise, an Indian tech brand, started with a simple goal: to make smartwatches that are affordable and packed with features. Over time, they've become a top player in India's smartwatch market. A big part of their success? Teaming up with well-known celebrities.
These celebrity partnerships helped the brand stand out in the market and create brand recognition for itself. By collaborating with popular celebrities like Virat Kohli, they created a unique identity for themselves, which ultimately helped them to connect with a wider audience. Such collaborations also helped the brand target a specific group of people and hence, guarantee itself engagement from potential consumers.
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