How Fast&Up Used Celebrities & Athletes For Promotion?

Fast&Up is a well-known name in health and nutrition. To reach more people and build trust, they teamed up with celebrities and athletes. These partnerships helped them speak directly to fitness lovers and everyday users. In this blog, we’ll look at how these endorsements shaped the brand’s image and helped them grow in a competitive market.

Fast&Up is a well-known name in the world of nutrition and wellness. From energy drinks to daily supplements, the brand focuses on health products that support an active and healthy lifestyle. But what’s helped Fast&Up stand out even more is the way they’ve teamed up with celebrities and athletes. These partnerships haven’t just added star power, but they’ve built trust.

When someone like Shilpa Shetty or Mayank Agarwal backs a product, people pay attention. And that’s exactly what Fast&Up has tapped into. By choosing well-respected names in sports and fitness, the brand has made a strong connection with its audience.

In this article, we’re taking a closer look at how these collaborations came together, how they’ve helped Fast&Up grow and what other brands can learn from their approach. It’s not just about getting famous faces, it’s about finding the right ones.  

About Fast&Up

Fast&Up was founded by Vijayaraghavan Venugopal and Varun Khanna in 2015 with a clear goal of making nutrition simple, effective and accessible for people who lead active lives. Both founders come from fitness-focused backgrounds and understood that most people want easy, reliable ways to stay healthy. That idea turned into a full-fledged brand that now stands out in India’s growing wellness space.

Fast&Up offers a wide range of products. These include sports nutrition for performance and recovery, daily vitamins, hydration tablets, protein powders and immunity boosters. One of their biggest selling points is their effervescent nature-meaning it dissolves in water, making it quick to consume and easy to digest.

The brand is built around three core values: performance, energy and healthy living. Everything they create is meant to support a balanced lifestyle. You don’t need to be a pro athlete to benefit from Fast&Up. In fact, you just need to care about your health and want to take small steps that make a big difference.

Their target audience includes athletes, gym-goers, runners, cyclists and health-conscious individuals who want clean, science-backed supplements. But it’s not just about fitness. Many of their products are made for everyday use like daily multivitamins and natural immunity support.

What sets Fast&Up apart is that it doesn’t try to be flashy. It focuses on function and trust. Over the years, it’s built a loyal base of users who come back because the products simply work.  

In short, Fast&Up is for anyone who believes that good health starts with good habits and wants products that fit into real, everyday routines.

Why Celebrities and Athletes?

Fast&Up chose celebrities and athletes because it made sense. In a market full of health products and bold claims, they wanted to stand out through people who already had real credibility. 

Let’s understand a bit more about the idea behind Fast&Up choosing celebrities and athletes to grow their brand. 

1. The Thinking Behind It

Fast&Up didn’t randomly pick celebrities to push their products. It was a smart and calculated decision. Health and nutrition is a personal space—people don’t just buy any supplement off the shelf. They want to know it works. They want to trust the brand. And one of the fastest ways to build that trust is through familiar faces.

That’s where celebrities and athletes come in. When someone like Mayank Agarwal and Sanjeev Kapoor supports a brand, it makes people pay attention. Fast&Up knew this. These aren’t just stars—they’re role models. They stand for hard work, discipline and healthy living. That’s exactly what Fast&Up’s products are built around. So, the match made sense.

2. Trust and Relatability Matter in Health

In the fitness and wellness space, people want to feel safe with what they’re putting in their bodies. It's not like buying a t-shirt or headphones. It’s about their health. And for that, trust is everything.

This is why Fast&Up chose people the audience already trusted. Athletes who use supplements themselves. Celebrities who actually live healthy lives. It’s not just about fame—it’s about being relatable.

When a sportsperson says, “This is what I use for recovery,” it feels real. It’s easier for someone watching to think, “If it works for them, maybe it’ll work for me too.” That relatability builds confidence—and that's what drives people to try a product for the first time.

3. Endorsements That Make a Difference

A strong endorsement can change how people see a brand. In Fast&Up’s case, it helped them move from just another supplement company to one that’s backed by people who take performance seriously.

For example, when top-level athletes or fitness influencers talk about using Fast&Up, it sends a message: this isn’t just a casual product. It’s serious, reliable and worth trusting.

These partnerships also helped Fast&Up reach new audiences. Some people follow athletes for sports tips, others follow celebrities for lifestyle inspiration. Fast&Up tapped into both. That meant more eyes on the brand, more trust and ultimately, more people trying their products.

Celebrity endorsements gave Fast&Up a strong voice in a crowded space. More importantly, they helped the brand connect with people in a way that felt natural. Not as a company trying to sell something, but as a fitness-focused partner supported by names people already believe in.

Promote Your Health Supplement Brand With Famous Celebrities & Athletes!

7 Celebrities and Athletes Who Have Endorsed Fast&Up

Fast&Up has worked with a range of well-known faces to build trust and connect with fitness-minded people. Here are seven celebrities and athletes who’ve backed the brand and why those choices made sense.

1. Fast&Up x Shilpa Shetty

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This Fast&Up ad features Bollywood icon Shilpa Shetty where she’s seen going through her busy day; working out, doing yoga, managing her schedule all while staying calm, energetic and in control. She credits her energy and wellness to Fast&Up’s Daily Greens, showing how simple it is to take care of your health in just one drink.

Fast&Up chose Shilpa Shetty because she genuinely lives the lifestyle the brand promotes. She’s known for her love for yoga, clean eating and natural wellness. She’s also someone who people trust when it comes to health advice.

The goal wasn’t to use a celebrity just for attention. It was about choosing someone who reflects what the brand stands for—healthy habits, discipline and balance. Shilpa connects well with the brand’s core audience: health-conscious individuals looking for simple ways to stay fit. Her presence in the campaign adds both credibility and relatability to Fast&Up’s message.

2. Fast&Up x Varun Dhawan

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In Fast&Up's campaign featuring Varun Dhawan, he showcases his active lifestyle by engaging in workouts, sports and daily routines. He emphasizes the role of proper nutrition in maintaining his energy and performance, highlighting Fast&Up's products as integral to his regimen.

Fast&Up chose Varun Dhawan for this collaboration because he embodies the brand's core values: energy, performance and healthy living. Known for his dedication to fitness and a balanced lifestyle, Varun resonates with health-conscious consumers. His genuine commitment to wellness adds credibility to the brand's message.

Moreover, Varun's role extends beyond endorsement; he has invested in Fast&Up and serves as the brand's "Good Vibes Officer," reflecting a deeper alignment with the company's mission to promote intelligent nutrition.

This partnership effectively connects with audiences seeking authentic health solutions, using Varun's influence to inspire a commitment to active living.

3. Fast&Up x Sanjeev Kapoor

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In Fast&Up's "ProteinMadeTasty" campaign, Chef Sanjeev Kapoor showcases how healthy food can be both nutritious and flavorful. The video features him introducing Fast&Up's GoodEatz line, ready-to-eat meals like protein-rich oats, soups and shakes. These products are plant-based, free from refined sugar and maida and designed for quick preparation without compromising on taste.

Fast&Up collaborated with Sanjeev Kapoor because he embodies the fusion of health and taste. As a respected chef, his endorsement lends credibility to the brand's mission of making nutritious food appealing. His involvement ensures that the products meet high culinary standards, aligning with Fast&Up's commitment to quality nutrition.

This partnership aims to break the stereotype that healthy food lacks flavor, offering convenient options for health-conscious consumers seeking both nutrition and taste.

4. Fast&Up x Avinash Sable

In Fast&Up's "Life Feels Good with Fast&Up" campaign, Avinash Sable shares how the brand's nutrition products support his performance on the track. The video showcases his training routines and emphasizes the role of proper nutrition in maintaining energy and focus during competitions.

Fast&Up chose Avinash Sable as a brand ambassador because he embodies the values of discipline, consistency and peak performance. His commitment to fitness and healthy living aligns with the brand's mission to promote active lifestyles through quality nutrition. Avinash's genuine use of Fast&Up products since the early days of his career adds authenticity to the partnership.

This collaboration aims to inspire athletes and fitness enthusiasts to prioritize nutrition as a key component of their performance and well-being. By using Avinash's influence, Fast&Up seeks to encourage a proactive approach to health and fitness.

5. Fast&Up x Mayank Agarwal

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Fast&Up partnered with cricketer Mayank Agarwal for a promotional campaign in which he shares how the brand's nutrition products support his performance on the field. The video highlights his training routines and emphasizes the role of proper nutrition in maintaining energy and focus during matches.

Fast&Up chose Mayank Agarwal as a brand ambassador because he embodies the values of discipline, consistency and peak performance. His commitment to fitness and healthy living aligns with the brand's mission to promote active lifestyles through quality nutrition. Mayank's genuine use of Fast&Up products since the early days of his career adds authenticity to the partnership.

Beyond endorsement, Mayank has invested in Fast&Up's parent company, Fullife Healthcare, reflecting his belief in the brand's vision and products. This collaboration aims to inspire athletes and fitness enthusiasts to prioritize nutrition as a key component of their performance and well-being.

6. Fast&Up x Pooja Makhija

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In this “Take Charge of Your Immunity" campaign, celebrity nutritionist Pooja Makhija emphasizes the importance of building a strong immune system naturally. The video highlights the role of Vitamin C, particularly from natural sources like Amla and introduces Fast&Up's effervescent immunity booster, Charge, as an effective solution.

Fast&Up partnered with Pooja Makhija because of her credibility and expertise in nutrition. As a renowned nutritionist with a clientele that includes celebrities and individuals from various walks of life, she brings authenticity to the brand's message. Her alignment with Fast&Up's mission to promote preventive health through quality nutrition made her an ideal ambassador.

This collaboration aims to educate consumers on the importance of daily immunity and the benefits of incorporating natural supplements into their routine. By using Pooja's influence, Fast&Up seeks to inspire a proactive approach to health and wellness. 

7. Fast&Up x Sarita Devi

Boxer Sarita Devi partnered with Fast&Up’s advertisement in which she shares how the brand's nutrition products support her performance in the ring. The video highlights her training routines and emphasizes the role of proper nutrition in maintaining energy and focus during matches. 

The brand chose Sarita Devi as a brand ambassador because she embodies the values of discipline, consistency and peak performance. Her commitment to fitness and healthy living aligns with the brand's mission to promote active lifestyles through quality nutrition. Sarita's genuine use of Fast&Up products since the early days of her career adds authenticity to the partnership.

This collaboration aims to inspire athletes and fitness enthusiasts to prioritize nutrition as a key component of their performance and well-being. By using Sarita's influence, Fast&Up seeks to encourage a proactive approach to health and fitness.

The Positive Impact of Celebrity Endorsements For a Brand

Celebrity endorsements aren’t just about putting a famous face next to a logo. When done right, they bring real value by boosting awareness, building trust and driving sales. Let’s break it down.

1. More Visibility, More Recognition

When a well-known personality appears in a campaign, people notice. That’s the first win you get by gaining visibility. A celebrity naturally attracts attention, which helps the brand reach a larger audience without shouting. It also makes it easier for people to remember the brand later.

Let’s say someone sees their favorite athlete using a product; they may not buy it immediately, but the brand stays in their mind. That kind of recognition pays off over time.

2. Building Trust Through Familiar Faces

People trust people. That’s why celebrity endorsements work so well. When a respected public figure supports a brand, it sends a simple message: “This is something I use and believe in.”

In areas like nutrition, fitness and skincare, that trust matters a lot. If someone like Shilpa Shetty or Virat Kohli backs a health supplement, it makes the product feel more credible. It also helps new customers feel more confident trying it.

3. A Boost in Sales and Engagement

Endorsements often lead to real business results. Many brands report a spike in sales after launching a campaign with a known face. There’s usually a jump in website traffic, social media interaction and product searches.

That’s because fans often follow what celebrities use or talk about. When the endorsement feels genuine and matches the celeb’s image, it doesn’t just create buzz, but it moves people to act.

4. Headlines and Viral Moments

Celebrity partnerships also bring media attention. Press releases turn into news stories. Ads get shared, talked about and sometimes go viral. And all of that adds to the brand’s visibility without spending extra on ads.

It’s not just about the campaign either. Even behind-the-scenes content or launch events can earn coverage, especially when the celebrity has a strong presence both online and offline.

A good celebrity-brand match is more than just promotion, it’s more of a connection that feels real. When people trust the face behind the brand, they’re more likely to listen, remember and buy. That’s what makes these endorsements such a powerful tool.

Get a Famous Celebrity to Promote Your Brand!

Want to boost your brand’s visibility and connect with a wider audience? 

Partner with a celebrity who aligns with your values and speaks to your customers. At Tring, we make it easy to find and collaborate with well-known faces who can bring real impact to your campaigns. 

Let’s help your brand stand out. Start today and team up with a celebrity your audience already trusts!