Tring X BGauss with Ajay Devgn
BGauss partnered with Ajay Devgn for a short branded film released through Tring, with the campaign being publicly presented on YouTube as a brand collaboration. That setup gives the ad film a clean, digital-first shape built for quick recall and easy viewing.
BGauss positions itself as an electric scooter brand, and its website highlights models such as the BG RUV 350, BG MAX C12, and BG OoWah. That makes the collaboration feel straightforward and category-relevant from the start.
Rather than trying to do too much, the campaign keeps the celebrity association at the center, which is exactly what works best in a short-format brand film.