Case Studies

Merino Laminates X Tring With Sreejita De

About The Brand Merino Laminates is a premium laminates brand. They are one of the largest manufacturers of decorative laminates in the world and are globally recognized as a leader in this industry. The parent  company, Merino Group is present in over 80 countries and boasts an annual turnover of more than $245 million. Brand Objective To have a deeper connect with their Indian customers, they wanted to have a well-known face for their video advertisement. They were assisted with this by Tring, India’s largest celebrity management agency. We managed to get Sreejita De, one of the most prominent actresses of Indian television for their video advertisement, which was also shot and produced by us. Requirements Merino Laminates wanted a celebrity who was well-known and who would resonate with their audiences. Sreejita De was the celebrity who we felt was best for the brand's marketing goal, especially to connect with Indian audiences. Why Working With Sreejita De Was A Success Sreejita De was the ideal celebrity for Merino Laminates. Her exuberance matched with the brand personality and helped bring out the unique offerings of the brand. Our Video Advertisement In this advertisement, Sreejita De talks about the different laminates one can use for homes and the versatility of the brand’s offerings. She shows laminates which are customized for different rooms of the house from the kitchen to the bedroom. Shoot Specifics Shoot Duration 2 Hours Celebrity Onboarding Time 7 Days Production House Tring Studios Celebrity Sreejita De Product Furniture Brand Merino Laminates How Tring Will Benefit Your Business If you want a similar celebrity service for your business, we can easily arrange it. Our services include providing celebrity ambassadors, shooting video advertisements with celebrities, arranging celebrities for events and launches and more. We have a wide range of celebrities you can work with. Let us know what you want to achieve and we will make it happen!