Tring X Ludo Empire With Ali Fazal

About The Brand

Ludo Empire is a play-for-cash online ludo game. It brings upon the classical childhood game of ludo with the incentives of cash prizes. The platform abides by all legalities and a person can play with more than one crore players online.

Brand Objective

Ludo Empire wanted to solidify their brand presence online and increase their reach. Their aim was to position themselves as a cool and new-age brand, with mass appeal across segments. Being a relatively new brand, they wanted to establish themselves as experienced and consumer focused. With these considerations in mind, decided to get a celebrity ambassador. For this purpose they approached Tring, India’s largest celebrity management agency.

Requirements

Ludo Empire wanted a celebrity with mass appeal who audiences, especially younger ones would feel a connect with. Given this, we helped them bring on board Ali Fazal, best known for playing Guddu Pandit in Mirzapur, as their brand ambassador. They also wanted to have a video advertisement, which was also shot and produced by us. 

Why Working With Ali Fazal Was A Success

Getting Ali Fazal as their brand ambassador was beneficial for Ludo Empire. The process of working with him was smooth and his presence enabled the brand to increase their social media reach significantly.

Our Video Advertisement

 

 

 

 

 

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A post shared by ali fazal (@alifazal9)

In this video advertisement, Ali Fazal is an overseer at a gaming center and holds his trademark cane from Mirzapur. He evaluates different people, such as housewives and robots, before allowing them entry, saying that only real people are allowed. The advertisement ends with him showing the features of the Ludo Empire app emphasizing the ability to play with real people and possibly win lakhs of rupees.

Shoot Specifics

Platforms Promoted

The video advertisement was posted by Ali Fazal in a collaboration post with Ludo Empire.

How Tring Will Benefit Your Business

If you want a similar celebrity service for your business, we can easily arrange it. Our services include providing celebrity ambassadors, shooting video advertisements with celebrities, arranging celebrities for events and launches and more. We have a wide range of celebrities you can work with. Let us know what you want to achieve and we will make it happen!