How Waman Hari Pethe Jewellers Use Celebrities & Promotional Campaigns to Grow?

Waman Hari Pethe Jewellers know how to stay connected with people. They work with actors and public figures who feel familiar and trusted. In this blog, we've covered how they run campaigns that speak to emotions like family bonds & local traditions. Understand how they become part of people’s lives in a real & relatable way.

Founded in 1909 by Waman Hari Pethe, Waman Hari Pethe Jewellers (WHPJ) has been a cornerstone in India's jewellery retail sector for over a century. Rooted deeply in Indian culture, WHPJ has consistently blended traditional craftsmanship with contemporary designs, resonating with generations of customers.

In recent years, WHPJ has demonstrated significant financial growth. According to CRISIL Ratings, the company's revenue reached approximately ₹1,047 crore in fiscal year 2022, marking a substantial increase of over 37% from ₹762 crore in fiscal 2021. This growth was primarily driven by heightened demand and improved realizations. 

The operating margin also saw an improvement, estimated at over 6.8% for fiscal 2022, reflecting better operational efficiency. These financial advancements contributed to an enhanced liquidity position and a stronger net worth base for WHPJ. The company's net worth was estimated at around ₹172 crore, with a total outside liabilities to adjusted net worth (TOL/ANW) ratio of 2.33 times as of March 31, 2022.

WHPJ's enduring presence and adaptability in the dynamic jewellery market underscore its commitment to quality and customer trust. As the company continues to evolve, it remains a testament to the successful integration of heritage and innovation in India's retail landscape.

Before we talk about the celebrity endorsed campaigns that worked for WHPJ, let’s know why should a jewellery brand get a celebrity to promote themselves. 

Why Celebrity Endorsement Can be Crucial for Jewellery Brands to Grow?

Celebrity endorsement can make a big difference for jewellery brands. People trust faces they know. So when a celebrity wears a brand’s jewellery, it instantly gets more attention. It’s not just about fame, it’s about connection. Fans often look up to celebrities for style choices. If a well-known actor or influencer wears a necklace or ring, people notice and want to know where it’s from.

A familiar face, especially one who people look up to and admire can help build credibility, especially for newer or growing brands. Jewellery is personal and emotional. Seeing someone admired wearing it can make buyers feel more confident in their choice.

Also, with social media, one post or video from a celebrity can reach millions. That’s huge exposure in a short time. It helps jewellery brands tap into different age groups and markets without spending too much on traditional ads.

But it’s important to pick the right face, someone who fits the brand’s image and values. If done well, celebrity partnerships can boost visibility, trust, and eventually sales.

In short, celebrity endorsement isn’t just about glam but it’s a smart move to grow brand reach and build deeper customer trust.

Do You Want to Collaborate With a Famous Celebrity For Growing Your Jewellery Brand?

Building Trust & Appeal With Celebrity Endorsements!

Celebrity endorsements were and still are a very big aspect in marketing for brands and businesses. Let’s check out the best celebrity endorsement done by Waman Hari Pethe Jewellers to keep growing their business further. 

1. Sharvari x Waman Hari Pethe Jewellers

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Waman Hari Pethe Jewellers (WHPJ) recently chose Bollywood actress Sharvari Wagh to be their brand ambassador. In their latest advertisement campaign, highlighting their commitment to blending tradition with contemporary elegance. The video ad showcases Sharvari adorned in WHPJ's intricate jewellery pieces, exuding grace and sophistication. Her portrayal resonates with modern Indian women who value both cultural heritage and modern aesthetics. 

Sharvari's association with WHPJ is a strategic move by the brand to connect with a younger demographic while maintaining its legacy. Her rising prominence in the film industry and relatable persona make her an ideal ambassador to represent WHPJ's values of trust, quality and innovation.

As you can see, when she was appointed as the brand ambassador on October 10th, 2024. Soon after she became the face of WHPJ, they got a significant boost in searches of about 44.92 % by November 2024. This explains the positive impact celebrities can have on a brand. 

The collaboration also coincided with the inauguration of WHPJ's 27th showroom at Phoenix Marketcity, Mumbai, further emphasizing the brand's expansion and modernization efforts. By choosing Sharvari, WHPJ reinforces its dedication to evolving with the times while staying rooted in its rich history.

2. Ashish Pethe x Svara (World's 1st AI Anchor in Fashion)

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Ashish Pethe, Vice Chairman of the All India Gem and Jewellery Domestic Council (GJC), recently appeared in a video interview with Svara, the world’s first AI anchor in fashion. In the video, he talks about the upcoming GJS - Gem and Jewellery Show; especially its Diwali edition. He highlights how the show brings together key players from the jewellery industry, making it a major platform for business and networking.

While the video isn’t directly about Waman Hari Pethe Jewellers, Ashish Pethe’s presence naturally draws attention to the brand. As a member of the WHP family business, his public engagement in jewellery events adds to the trust and visibility of WHP without even mentioning it. 

It’s a smart reminder of how leaders connected to strong legacy brands can boost awareness just by showing up in industry conversations. And when it’s done with tech like AI anchors, it makes an even bigger impact.

3. Huma Qureshi x Waman Hari Pethe Jewellers - Forevermark Collection

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Waman Hari Pethe Jewellers (WHPJ) recently launched their Forevermark diamond collection at their Mumbai store, with Bollywood actress Huma Qureshi gracing the event. Dressed elegantly, Huma unveiled the collection, reflecting the brand's blend of tradition and contemporary design.

Huma Qureshi's association with WHPJ for this launch was strategic. Known for her strong screen presence and modern appeal, she embodies the qualities that resonate with WHPJ's target audience. Her involvement added a touch of glamour and drew attention to the brand's commitment to quality and innovation in jewellery design.

This collaboration not only highlighted the exquisite Forevermark collection but also reinforced WHPJ's position in the market as a brand that values both heritage and modernity. The event was a testament to how thoughtful celebrity partnerships can enhance brand visibility and appeal.

4. Mr Vishwanath Pethe x Actor Shreyas Talpade - Navbharat Times' " Pyar Ka Bandhan" Contest

Waman Hari Pethe Jewellers recently joined hands with Navbharat Times for the “Pyar Ka Bandhan” contest, celebrating the bonds of love and family. Representing the brand was Mr. Vishwanath Pethe, while Bollywood and Marathi actor Shreyas Talpade handed out jewellery prizes to the winners.

Shreyas was a great fit for the event. He’s loved by many and comes across as genuine and relatable. His presence added a warm, personal feel to the celebration. Since “Pyar Ka Bandhan” focused on meaningful relationships, having someone like Shreyas who connects with people made the event more heartfelt.

For WHP Jewellers, this was more than just brand promotion. It was about building a real emotional bond with the audience. The event wasn’t only about giving jewellery away; it was about creating lasting memories with people who matter.

5. Abha Singhal x Waman Hari Pethe Jewellers

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In a touching TVC, Waman Hari Pethe Jewellers (WHPJ) teamed up with Abha Singhal to show the special bond between a father and daughter at a wedding. The video captures a warm moment when the father gives his daughter a piece of jewellery, symbolizing love, tradition, and passing values from one generation to the next.

WHPJ chose Abha Singhal because her way of storytelling fits well with the brand’s blend of traditional and modern stories. She brings out deep emotions that match WHPJ’s focus on jewellery with real sentimental meaning.

This partnership highlights the brand’s fine craftsmanship and also shows that WHPJ truly understands the emotional value of its pieces. By focusing on real human moments, WHPJ keeps building trust and loyalty with its customers.

Waman Hari Pethe Jewellers’ Strategic Promotional Campaigns

1. Emotional Storytelling through “Maa Hi Jaane Sone Ki Pehchaan”

 

 

 

 

 

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One of WHPJ’s most well-received campaigns was the Mother’s Day special titled “Maa Hi Jaane Sone Ki Pehchaan.” The idea was simple but powerful. It celebrated the unique bond between mothers and their children through the lens of gold symbolizing value, strength, and love.

The campaign didn’t shout offers or discounts. Instead, it told a story most people could relate to. It featured heartwarming moments between a mother and her child, bringing out themes like trust, legacy, and emotional gifting. By using this approach, WHPJ didn’t just promote their jewellery, they positioned it as something that holds meaning in people’s lives.

It also helped that the message felt genuine. It wasn’t over-the-top or dramatic. It felt like something any family could relate to. And that’s what made it work so well.

2. Strengthening Regional Roots through Cultural Events

WHPJ also actively participates in cultural events that speak to their Maharashtrian roots. One example is their presence at the “Zee Marathi Utsav Natyancha Awards” which was a celebration of Marathi television and theatre. This event matters deeply to regional audiences, and WHPJ’s involvement shows their support for local talent and traditions.

By aligning with such platforms, WHPJ reinforces its identity as a brand that’s both proud of its heritage and connected to its audience. These promotional efforts aren’t flashy. They’re thoughtful. And that’s why they work. WHPJ isn’t just selling jewellery-they’re telling stories, celebrating culture, and building trust in a way that feels personal.

3. Advocating Women Empowerement With The Gauri Campaign!

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Waman Hari Pethe Jewellers (WHP) launched the 'Gauri' campaign during Ganesh Chaturthi to spotlight women's strength and independence. The campaign centers on Gauri Maa, a symbol of grace and power, and draws parallels with the women in our lives who embody these qualities. Through a heartfelt film, WHP encourages viewers to recognize and appreciate the resilience and contributions of women. This initiative also marks WHP's foray into digital storytelling, aiming to connect with a broader audience. By aligning a cultural celebration with a message of empowerment, WHP underscores its commitment to honoring women's roles in both family and society.

Get a Famous Celebrity to Promote Your Jewellery Brand!

Want a well-known face to speak for your jewellery brand? 

We help you connect with celebrities who match your style and audience. Whether it's for a launch, ad shoot, or festival campaign. You can make your brand shine with the right celebrity endorsement campaign. 

Reach out now and let’s find the perfect celebrity for your next promotion!