How Celebrity Collaborations Redefined Stayfree’s Brand Story in India
Stayfree has evolved from a 1968 sanitary-pad pioneer into a brand synonymous with comfort, confidence, and candid conversations around menstruation. While its product innovations (Dry-Max cores, cottony topsheets) laid the foundation, Stayfree’s recent high-impact collaborations with Bollywood star Kiara Advani and Olympian P.V. Sindhu have driven prominence in the market, social engagement and a deeper emotional connection with modern Indian women.
Through campaigns like “Din tumhare saath chalega,” #StayHomeKeepMoving, #DreamsUninterrupted, and “This Daughter’s Day, Talk to Your Sons,” these partnerships have not only reinforced Stayfree’s performance promise but also advanced its mission to destigmatize periods across generations in India.
Let’s explore how celebrities and influencers shaped Stayfree’s marketing campaigns and influenced consumer perceptions.
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