Strategies That Made Patanjali a Household Name
Patanjali is one of the most talked-about homegrown names in India’s fast-moving consumer goods (FMCG) market. Started in 2006 by Baba Ramdev and Acharya Balkrishna, the company built its identity around Ayurveda and Indian traditions. With products ranging from food and beverages to personal care and even clothing, Patanjali grew from a small Ayurvedic brand into a national giant. Its rise shows how cultural appeal, affordable pricing, and smart distribution can change the way Indians choose daily essentials.
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