How Pilgrim Strengthens Its Market Presence with Celebrity and Influencer Campaigns
In a crowded skincare and haircare market where brands often chase trends, Pilgrim stands out by staying true to its purpose. Founded in 2019 by Anurag Kedia and Gagandeep Makker, Pilgrim started as a D2C brand with a bold yet grounded promise: to bring global beauty traditions to Indian consumers in the most ethical, accessible, and engaging way possible.
Today, Pilgrim is valued at $369 million and is backed by leading investors such as Fireside Ventures, Vertex Ventures, and Rukam Capital, according to a report by Tracxn. Pilgrim is more than just a label on a bottle. It's an ingredient-forward brand that taps into wanderlust and wellness while staying rooted in modern science and self-care values. Its biggest strength? The storytelling is driven by clever brand-building, strategic celebrity endorsements, and influencers who genuinely understand what they're talking about.
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