Beardo has become a cult name in India’s men’s grooming market with an unapologetic and rugged style of marketing that turned beard care into a fashion statement. Launched by founders Ashutosh Valani and Priyank Shah in 2015, the brand used edgy ads and online buzz to stand out. With its slogan “Beardo: Not just a brand, a badge of manhood”, Beardo’s unique voice challenged traditional norms and made grooming aspirational.
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