How CaratLane Reaches More Customers Through Smart Marketing
CaratLane has become a well-known name in India's jewellery market, especially among younger buyers. By combining online shopping with physical stores, the brand has made it easy for people to buy jewellery in a way that suits them best. This mix of digital and in-store experiences has helped CaratLane grow steadily over the years.
In the financial year 2023-24 (FY24), CaratLane's revenue from operations increased by 41%, reaching ₹3,080 crore, up from ₹2,168 crore in FY23, according to Inc24 reports. This growth shows that more people are choosing CaratLane for their jewellery needs.
CaratLane has been opening new stores across India to reach more customers. As of December 2024, the company had 305 stores in 128 cities, including its first international store in New Jersey, USA. This expansion helps customers who prefer to see and try jewellery in person before buying.
Unlike traditional jewellers who often focus on heavy, occasion-specific pieces, CaratLane offers jewellery that people can wear every day. Their average order value is around ₹25,000, and about 90% of their sales come from diamond jewellery. This approach appeals to young women looking for stylish yet affordable options.
It’s clear that CaratLane has connected well with today’s shoppers. Now, let’s take a closer look at what’s been driving this success, from marketing strategies to influencer tie-ups and everything in between.
Birthday
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Wedding Gifts
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