Noise Building Credibility with Taapsee Pannu and Virat Kohli
Noise’s collaboration with Taapsee Pannu and Virat Kohli came at a time when India’s wearable tech market was shifting rapidly from early adopters to mainstream consumers. People were no longer buying smartwatches or earbuds just for features. They wanted reliability, personality, and a sense of lifestyle identity. Noise saw the opportunity clearly.
Instead of positioning itself as a high-tech, elite brand, Noise leaned into being relatable, purpose-driven, and energetic. Taapsee and Virat fit this new direction perfectly. Their public personas reflect consistency, discipline, authenticity, and a modern Indian mindset. By bringing them together, Noise didn’t just borrow celebrity appeal. It built cultural credibility in a cluttered electronics market where trust matters as much as specs.
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