How Lenskart Used Bhuvan Bam & Real-Time Influencers to Become Gen Z Friendly
Gen Z are people who are born between the late 1990s and early 2010s are quickly becoming one of the most important consumer groups. They aren’t just spending more, they’re also setting trends and shaping how brands think about marketing. From fashion to tech to personal care, their choices influence what’s popular and what’s not.
But reaching Gen Z isn’t about flashy ads or pushing products. They value honesty and real stories. They’re more likely to support brands that reflect their beliefs, care about social issues and speak their language. That’s why traditional marketing often doesn’t work with them.
For brands, the key is to stay relatable. This means using everyday voices, featuring real people and being transparent about what they stand for. Gen Z also prefers content that feels native to platforms like Instagram, YouTube, Facebook and TikTok before its ban, not something that feels like an obvious ad.
In short, Gen Z expects brands to show up with purpose. They want marketing that feels personal, not performative. As their influence grows, brands need to rethink how they connect, not just to sell, but to build lasting trust.
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