What is MyGlamm’s marketing strategy focused on

MyGlamm focuses on celebrities, influencers, and user content to build trust and sell products through digital platforms.

Why does MyGlamm use celebrities in its campaigns

Celebrities help MyGlamm gain attention, trust, and strong recall among beauty buyers across India.

Where can I find celebrities and influencers to promote my brand

If you are looking to work with celebrities or influencers for your brand, you can connect with us. From actors to digital creators, we help brands find the right faces for their campaigns. Fill out our form and our team will reach out to you.

Who is the main celebrity face of MyGlamm

Shraddha Kapoor is MyGlamm’s brand ambassador and investor, appearing in many lipstick and makeup campaigns.

What type of influencer marketing does MyGlamm use

MyGlamm works with mega, micro, and nano influencers for reviews, tutorials, reels, and everyday makeup content.

What was the Tested On Sid campaign

It was a lipstick campaign with Sidharth Malhotra that promoted cruelty-free beauty in a bold and simple way.

A Deep Dive into MyGlamm’s Celebrity Campaigns

Shraddha Kapoor: The Face and Force Behind MyGlamm

Shraddha Kapoor is not just MyGlamm’s brand ambassador but also an investor, making her role far more credible and long-term. She appears across major lipstick and skincare-infused makeup campaigns, helping the brand connect with young, urban, and digital-first consumers.

Her campaigns focus on variety, comfort, skincare benefits, and real-life usage rather than just glamour.

#100shadesoflit

This campaign promoted MyGlamm’s wide lipstick range with 100 different shades. Shraddha Kapoor highlighted how the brand listens to consumers and builds products based on real feedback. The campaign invited users to participate by asking them to “Tell MyGlamm What You Want,” reinforcing the idea of co-creation rather than one-way marketing.

#SuperMakeupForASuperYou

This campaign introduced MyGlamm’s Super Serum Makeup range. Shraddha promoted products like foundation, compact powder, and the popular 4-in-1 lipstick stack. The messaging focused on makeup that also works like skincare, featuring benefits such as hyaluronic acid, SPF 50, and nourishing oils. The idea was simple. Makeup should look good and care for the skin at the same time.

#EatLikeAGlammGirl

This fun and relatable campaign focused on the Ultimatte lipstick range. Shraddha Kapoor was shown enjoying food during festive moments without worrying about lipstick smudging. The campaign highlighted the lipstick’s transfer-proof and long-lasting nature, making it perfect for real-life use.

Collaborations With Other Indian Celebrities

While Shraddha Kapoor remains the central face, MyGlamm has smartly partnered with other well-known Indian celebrities for specific product lines and campaigns.

Manish Malhotra: Haute Couture Makeup Line

MyGlamm collaborated with celebrated designer Manish Malhotra to launch the “Manish Malhotra Haute Couture Makeup” range. This exclusive line blends luxury with performance. It includes Hi-Shine Lipsticks that offer a glossy finish along with UVB protection. The collaboration adds a strong fashion and premium touch to the brand’s image.

Sidharth Malhotra: Breaking Beauty Norms With #TestedOnSid

In one of its most unconventional campaigns, MyGlamm featured actor Sidharth Malhotra in a lipstick promotion. The campaign, titled #TestedOnSid, challenged traditional gender roles in beauty advertising. It also delivered a strong message around cruelty-free beauty with the line “Tested on Sid, never on animals.” The campaign gained attention for being bold, witty, and socially aware.

Influencer Marketing at Massive Scale

MyGlamm works with a network of over 220,000 influencers, making influencer marketing a core growth driver rather than a supporting activity. The brand collaborates with everyone from mega celebrities to nano and micro influencers who create authentic reviews, tutorials, and everyday makeup content.

This wide creator mix helps the brand reach different age groups, regions, and beauty preferences across India.

Strategic Influencer Engagement Approach

Niche and Regional Targeting - Using data-driven platforms, MyGlamm selects influencers from various categories like fashion, lifestyle, fitness, and beauty. The brand also works with regional and hyper-local creators to connect with audiences beyond metro cities.
UGC and Community Building - User-generated content plays a major role in MyGlamm’s strategy. The brand regularly reposts customer videos, reviews, polls, and Q&A stories. This keeps the brand relatable and builds strong community trust.
High-Volume Creator Collaborations - Through content platforms like POPxo and BabyChakra, MyGlamm has onboarded millions of active users in recent years. These platforms help the brand drive large-scale customer acquisition while keeping content native and engaging.

MyGlamm Influencer Collaborations

Anubha Narula - Anubha partnered with MyGlamm to promote the 4-in-1 Nude Liquid Lipstick through an Instagram reel. In her post, she highlighted how one lipstick offers four nude looks, making the product feel practical and easy to use rather than just a beauty trend. In a Nov 2025 post she captions it “4 nude moods, 1 lipstick 💋 The @myglamm 4-in-1 Nude Liquid Lipstick is the ultimate multitasker — creamy, long-lasting, and made for every skin tone!"
Rinky Gurnani - Rinky’s social feed includes a MyGlamm-sponsored makeup tutorial. In October 2025 she posted an Instagram reel featuring the Manish Malhotra Moisturising Primer, explicitly mentioning “Malhotra Moisturising Primer (available on @myglamm)” in the caption. This reel shows her applying light, everyday makeup and highlights that primer.
Namrata Soni (Celebrity Makeup Artist) - Celebrity makeup artist Namrata Soni has been part of MyGlamm’s official content efforts. Through tutorials and demos on MyGlamm’s YouTube channel, she shows how to create complete makeup looks using the brand’s products, adding professional trust to the brand’s messaging.
Dr. Falguni Vasavada - Dr. Falguni Vasavada brought attention to MyGlamm’s matte lipstick in a very different way. Her viral Instagram video compared the lipstick’s long stay to “Ambuja Cement,” using humour to explain product strength. The reel struck a chord with viewers and helped reinforce the brand’s focus on performance through relatable content.

Conclusion

MyGlamm’s success comes from blending celebrity trust, influencer authenticity, and community participation. Whether it’s Shraddha Kapoor leading major campaigns, Sidharth Malhotra breaking norms, or thousands of creators sharing honest reviews, the brand turns content into commerce at every step. Instead of pushing products, MyGlamm builds conversations, and that is what keeps the brand relevant in India’s fast-moving beauty market.

Find the Right Celebrity for Your Brand

If you want your beauty brand to grow and build real trust with people, choosing the right celebrity or influencer plays a big role. We help brands find actors, creators, and digital voices for endorsements, influencer marketing, and campaign promotions. Whether it’s for a product launch, digital ads, or social media campaigns, we help you connect with the right faces for your brand.