List of Brands Endorsed By Sidharth Malhotra

Explore the diverse brands endorsed by Sidharth Malhotra, spanning categories like fashion, banking, and lifestyle. Understand how his appeal and trustworthy image contribute to impactful advertising campaigns. Discover why top brands choose him to engage their audiences.

Sidharth Malhotra is a prominent Indian actor known for his versatility and charming screen presence. He made his acting debut in 2012 with Student of the Year and quickly gained recognition for his talent and good looks. With a career spanning diverse roles in films like Ek Villain, Shershaah, and Kapoor & Sons, he has established himself as one of Bollywood's most bankable stars. Beyond acting, Sidharth is admired for his fitness-focused lifestyle and relatable personality, which resonate with a broad audience across age groups.

Sidharth Malhotra is a natural choice for brand endorsements. His appeal lies in his combination of youthful energy and sophisticated charm, making him ideal for brands targeting both millennials and Gen Z. With a strong social media presence and a loyal fan base, he offers a direct connection to millions of consumers. Sidharth’s association with successful campaigns in categories like fashion, fitness, grooming, and lifestyle has proven his ability to effectively represent a brand's values. His professionalism and credibility as a public figure enhance his suitability for ambassadorships, helping brands create a lasting impression and drive consumer trust.

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Brands That Have Worked With Sidharth Malhotra

Table of Contents

• Myntra
• Macho Sporto
• Oppo
• Coca-Cola
• Trends Footwear

List of Brand Endorsements by Sidharth Malhotra

Sidharth Malhotra, a popular Bollywood actor, has established himself as a sought-after face for brand endorsements. Known for his charming personality and versatile appeal, he represents a wide range of brands across fashion, lifestyle, banking, and more. This list highlights the notable brands he has worked with and showcases why he is a favorite choice for impactful promotions.

1. Myntra

In the ad for Myntra's Big Fashion Festival (BFF), actors Sidharth Malhotra and Kiara Advani were featured prominently as they launched a festive campaign ahead of the event in October. The duo starred in a series of ad films that showcased various product categories and special offers for the festival. Vijay Sharma, Senior Director of Marketing at Myntra, emphasized the importance of fashion during festivities, noting that the campaign aimed to encourage audiences to make fashion a central part of their celebrations.

The ad films highlighted the chemistry between Malhotra and Advani, showcasing them in elegant festive outfits. One memorable scene depicted the couple engaging in a playful card game, with Malhotra teasing Advani about her winnings and her plans to upgrade his wardrobe using Myntra's offers on global brands. Another moment featured Advani asking about Malhotra's Diwali gift plans for his sister-in-law, to which he subtly suggested shopping from Myntra's BFF collection. 

This lighthearted banter culminated in Malhotra earning the title of 'Jiju of the Year.' Reflecting on the partnership, Malhotra shared his excitement about infusing fashion with the spirit of celebration, making the campaign a stylish kickoff to the festive season. The ads effectively illustrated Myntra's role in enhancing festive joy while promoting a wide range of products and deals available during the Big Fashion Festival across various digital channels.

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2. Macho Sporto

In the ad for Macho Sporto, Sidharth Malhotra was featured as the brand's new ambassador in a campaign that aimed to elevate the brand's communication legacy. The latest TV commercial charmingly explored the theme of the female gaze, highlighting a scenario where Malhotra was impressed by a woman who took the initiative to make the first move. The catchy jingle "Yeh toh bada toing hai" played in the background, adding to the ad's appeal.

Macho Sporto, a premium innerwear brand from JGH, sought to combine the reliability of Macho with the vibrant energy of Sporto, positioning itself as a favorite among discerning mass-premium consumers. With Malhotra at the forefront, the campaign aimed to resonate with current cultural trends, particularly the cricket fever in the country. The brand's efforts to legitimize the female gaze were evident in the playful and engaging narrative, making the ad a memorable addition to its promotional strategy.

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3. Oppo

In the ad for OPPO, Deepika Padukone and Sidharth Malhotra were featured as everyday people to promote the launch of the OPPO F9 Pro smartphone in India. The campaign, created by Mullen Lintas Delhi, highlighted the smartphone's innovative VOOC Flash Charge technology, which allowed users to talk for two hours on just a five-minute charge.

Will Yang, Brand Director for OPPO India, noted that the new TV commercial reflected consumer feedback, emphasizing the need for a phone that could last longer and support users' active lifestyles without dependency on battery life. The ad aimed to resonate with current consumer scenarios, showcasing how the OPPO F9 Pro kept users connected even on the go. Amer Jaleel, Chief Creative Officer at Mullen Lintas, explained that the campaign captured the essence of being constantly on the move, with Deepika’s portrayal bringing the narrative to life.

Syed Amjad Ali, President of Mullen Lintas, acknowledged OPPO's vibrant presence in the mobile market, emphasizing that this campaign sought to enhance OPPO's competitive edge in the battery-powered smartphone segment. The ad effectively communicated the relevant innovation of the F9 Pro, ensuring its appeal to a dynamic audience.

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4. Coca-Cola

In the ad for Coca-Cola, Sidharth Malhotra was featured in the first desi campaign under the new global positioning of "Taste the Feeling." This marked a shift from Coca-Cola’s previous tagline, "Open Happiness," and aimed to highlight both the functional and emotional experiences associated with the beverage.

The commercial depicted Malhotra walking into a supermarket, visibly parched. As he enjoyed an iced Coke, a cashier became captivated by him through the CCTV footage. Caught off guard when he approached her, she playfully claimed he was the lucky winner of a Coke that he had to drink immediately. As Malhotra gulped down his drink, the cashier continued to admire him in awe.

Launched on March 11, the video quickly gained traction, amassing over one lakh views. The campaign's goal was to remind consumers of the joyful moments that a chilled Coca-Cola could bring to their lives. Targeted at young consumers, it was promoted across various platforms, including Hindi and regional TV channels, IPL integrations, and an extensive out-of-home campaign in ten cities. This campaign represented Coca-Cola's first global initiative in seven years, consolidating its various drink offerings under a unified brand strategy that emphasized consumer choice and lifestyle preferences.

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5. Trends Footwear

In the ad for Trends Footwear, Kiara Advani and Sidharth Malhotra were introduced as the brand ambassadors for the footwear retail chain operated by Reliance Retail. This partnership aimed to highlight Trends Footwear's expansive collection, which catered to men, women, and children alike. The ad showcased the stylish and versatile options available, aligning with the personalities of the celebrated actors, and aimed to resonate with a broad audience. The collaboration was expected to enhance the brand's visibility and appeal in the competitive footwear market.

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