Top 20 Beauty Influencers in Mumbai (Updated List 2025)

Discover the top 20 beauty influencers in Mumbai for 2025, showcasing their exceptional talent and creativity in the beauty industry. These influential creators are setting trends and sharing valuable insights on makeup, skincare, and wellness. Explore their unique stories and the impact they have on Mumbai's vibrant beauty community.

Mumbai’s beauty scene is as diverse and dynamic as the city itself, where street-style glam meets high-end luxury in every corner. Beauty influencers from Mumbai have carved out a powerful niche, sharing everything from Ayurvedic skincare rituals to bold editorial makeup looks with their millions of followers. These creators aren’t just about foundation and lipstick they often cross over into fintech by demystifying beauty budgeting apps, fitness by showcasing post-workout glow routines, and travel by curating destination-inspired beauty edits. Their authentic storytelling and expert tips make them indispensable partners for brands seeking to elevate their presence in India’s fashion and wellness capital.

For brands aiming to harness the full potential of social media promotion with influencers, Mumbai offers a treasure trove of talent. Collaborating with beauty influencers from Mumbai ensures your products are showcased by voices who understand urban trends, cross-cultural sensibilities, and the demands of a fast-paced lifestyle. Whether you’re launching a sustainable skincare line, introducing next-gen makeup technology, or even partnering on a beauty-meets-travel campaign, these influencers deliver content that resonates deeply and converts decisively. By aligning your brand with their trusted expertise and engaged audiences, you’ll boost awareness, build credibility, and drive measurable growth in one of the world’s most vibrant beauty markets.

How Can Tring Help Your Brand Promote with Beauty Influencers from Mumbai?

We simplify social media promotion with beauty influencers from Mumbai by connecting your brand with the city’s most trusted skincare gurus, makeup artists, and wellness advocates, whether you’re unveiling a new cosmetic line, spotlighting Ayurvedic formulations, or launching a luxury fragrance. We meticulously vet each beauty influencer for authenticity and audience alignment, manage outreach and negotiations, and coordinate tailored content calendars that showcase your products in the most compelling way. With real-time performance dashboards detailing engagement, reach, and conversion metrics, you’ll gain clear visibility into how collaborations drive brand affinity and sales. Let us be your bridge to Mumbai’s vibrant beauty community, delivering campaigns that feel genuine and inspire trust.

Top 20 Beauty Influencers from Mumbai

1. Shubhra Vaity

Shubhra Vaity has captivated Mumbai’s digital style scene with her minimalist yet luxe approach to beauty and fashion. Her crisp, visually cohesive feed blends skincare product tests, outfit dips, and personal style diaries that resonate with a discerning city audience. She frequently partners with global and Indian brands she’s even collaborated with Kim Kardashian’s SKIMS line changing her content from aspirational to editorial. Her simplicity, combined with premium texture-rich content, makes her an ideal ambassador for luxury and indie beauty labels. Shubhra often shares behind‑the‑scenes routines and honest insights into product wear, building trust beyond polish. She’s also known for belonging to Mumbai’s fashion elite community, yet always keeping her tone relatable and conversational.

Instagram: @shubhra.vaity

Followers: 273K+

2. Sarah Sarosh

A licensed dentist turned beauty content creator, Sarah Sarosh has been featured at #22 on Forbes India’s Top 100 Digital Stars 2023 for her holistic approach to wellness and beauty. On Instagram, she shares candid makeup and skincare tutorials, myth‑busting reels, and vlogs from Mumbai’s biggest salons and dermatology clinics. Her content aims to demystify skincare science while staying upbeat and highly visual. With a background in medicine, she treats every product test as a case study; set for tonal realism over harsh marketing. Sarah also hosts pop‑up skincare masterclasses and workshops in Mumbai, connecting online and IRL communities. She balances expert education with comedic relatability, making her one of Mumbai’s most beloved beauty creators.

Instagram: @sarahsaroshh

Followers: 243K+

3. Vaishnavi Prakash

Once known primarily for her travel vlogs under the handle "@vaishnavi_rao5", Vaishnavi has become a dominant voice in Mumbai’s beauty influencers landscape, merging wanderlust visuals with routines for the humid coastal climate. She delivers both Hindi and English tutorials, ranging from quick no‑makeup looks to monsoon‑proof glam. She’s also famous for her "hot tools in humid heat" series, which has made her a staple collaborator for anti‑frizz hair brands. Vaishnavi often hosts Q&A lives, where she dives deep into haircare, organic serums, and SPF hacks. Her authenticity — spotting the good, bad, and ugly side of products — draws high engagement. She’s been nicknamed “Mumbai’s beauty travel companion” for helping followers skip harmful packing mistakes and skincare misses.

Instagram: @vaishnavi_rao5

Followers: 2.8M+

4. Ash Ambawat

Branded as the founder behind Voguethics, Ash uniquely blends ethical style with beauty reviews, carrying a sleek editorial vibe that feels both Mumbai‑urban and globally informed. She reviews cruelty‑free launches, vegan lipsticks, and sustainable brands, setting her apart amid a city fixated on glam. Her reels often pivot on month‑long challenges like “no animal or silicone cleansers” or “only indie skin tints for monsoon”. She’s also an outspoken journalist on beauty inclusivity and local artisans, striking a balance between high‑end visuals and grassroots research. Ash frequently participates in panel discussions in Mumbai on conscious beauty and runs “Voguethics challenges” where followers go recyclables‑only for a week, boosting her brand traction organically.

Instagram: @voguethics_official

Followers: 1.6M+

5. Fizza Abdi

Luxury is at the core of Fizza’s aesthetic: she rolls out high‑gloss indulgence, from couture outfits to enamelled beauty accessories and layered prismatic lighting. With consistent collaborations in the ₹10,000‑plus product tier (think prestige serums, bespoke cleansers), she’s firmly positioned in Mumbai’s high‑end influencer circle. Fizza hosts live unboxings and “full price, full review” segments, offering fully honest opinions even when unsponsored. She has a strong focus on color‑correcting techniques and facial massage rituals, resonating with South Asian skin tones and concerns. Her attention to ambient décor and lifestyle spreads makes viewers feel inside a luxe editorial shoot rather than a typical “makeup tutorial”.

Instagram: @faby_makeupartist

Followers: 815K+

6. Ruchita Sanjay Ghag

Ruchita brands herself as Mumbai’s "Beauty Big Sister" for her nurturing aesthetic and extensive posts about skincare layering, DIY masks, and custom hair‑oil blends. She provides weekly long‑form reels in which she tests routines for acne, pigmentation, sleep cycles, and water intake—often backed by interviews with dermatologists and GPs. Ruchita’s hair‑care focus is equally detailed: every Monday is #HairDay, where she works in Miss India pageant techniques, traditional amla wraps, and the occasional salon sneak peek. Her style is accessible: no voiceovers, soft BTS shots, and friendly captions referencing classic desi concerns (“Does azadirachta masala actually calm heat rash?”). Brands admire her trust: when she endorses spot healers or night serums, comments often mention MPV price per ml.

Instagram: @ruchita.ghag

Followers: 651K+

7. Neha Menghwani

A former corporate marketer turned Mumbai lifestyle creator, Neha offers beauty advice infused with travel, wellness, and local food transitions. Her feed is a visual travelogue—capsule wardrobes, Moroccan clay masks, beach‑safe sunscreens, vintage boutiques—designed for the cosmopolitan Indian woman who pupates between Mumbai flights. Favorite features include “How my sunscreen survived sauna” and “Air‑conditioned tram avoiders guide”. Neha balances glam shots with wellness check reels, e.g. gut‑health routines on detox days or mental‑health Sundays. She collaborates heavily with clean beauty brands looking to align with mindful living.

Instagram: @neha_menghwani

Followers: 619K+

8. Devki Shah (TheSnazzyDiva)

Devki's two‑decade experience in fashion and beauty communications shines through her premium scripting and pacing in reel narratives; her Mumbai routines range from ₹49 lip oils to spa‑level facials. She is celebrated for her “10‑year‑road‑tested favourites” series and her candid experiences with breakthrough acne treatments and anti‑aging peptides. Her writing background as a marketer comes across in polished captions that blend witty punchlines with dense technique info. Devki is also known for city‑centered giveaways (e.g., Mumbai-only “self‑care hampers”); these get high footfall and engagement. Community‑building is central: devotees follow her not just for glam but her perspective on being a working Mumbai‑based woman juggling meetings, beauty stations and motherhood.

Instagram: @thesnazzy_diva

Followers: 533K+

9. Prachi Jain (The_Drama_Vanity)

Prachi’s USP is storytelling in the beauty genre. A trained theatre artist, she threads monologue textures into product reviews and reels, making every tutorial feel like a mini-drama scene sequence. She peeks into inflatable‑lit sets, backstage dilemmas, and vanity kits that turn quirky within seconds. Humor, irony, and product knowledge merge, giving her a theatre‑meets‑makeup charm. Prachi frequently parodies over-the-top product pitches, while also providing straight advice on hydration and sun‑protection for oily, monsoon‑prone skin. Her Mumbai base lets her bring in street vendors, local skin experts, and regional beauty rituals into her scripts, broadening her storytelling palette.

Instagram: @the_drama_vanity

Followers: 348K+

10. Sneha Nambiar

Sneha cultivates a desi‑drama‑meets beauty matrix: her reels often include filmi punchlines while sharing lipstick swatches, skincare spoiler caution posts, and impromptu joke‑tracks of daily trials. She embraces fragrance as an accessory—reviewing perfumes she pairs with traditional Indian outfits while dancing to popular Bollywood sound‑clips. Her community loves her because she normalizes patch‑test fails, red excitement, and spontaneous “lip‑product gone wrong” stories. Sneha also runs monthly “Saree x Lakme collab” giveaways at Mumbai heritage sites, mixing nostalgia with modernday beauty. Her honesty about hormonal skin issues and salt‑water hair days makes her a relatable MVP.

Instagram: @itssnehaa

Followers: 190K+

11. Sanchi Jain

Billed as a part-time makeup artist and full-time chaos architect, Sanchi’s approach to beauty is filled with live breaks, candid behind‑camera moments, and quick “touch‑up in a moving autorickshaw” reels. She talks through blend struggles, humidity mishaps, and Pune‑to‑Mumbai transitions with expressive captions. Despite having a smaller audience (relative to mega influencers), her authenticity gets high saves and shares—especially among students and newly independent city dwellers. She recently conducted a live beginner‑friendly bridal‑quick‑mask routine that trended within the local Mumbai college circuit. Her candidness—50 likes for “no‑filter natural self” Sundays—draws a loyal, engaged community.

Instagram: @sanchijain._

Followers: 100K+

12. Anupriya Srivastava

Bridal beauty is Anupriya’s forte, and her monsoon season bridal tutorials ("waterproof kajal", "quick garland curls") have helped her become Mumbai’s go-to wedding beauty authority among Gen-Z brides—often showcased in couturier bridal collabs. She’s also a budding YouTuber offering longer reels like “marriage‑day shockproof kit” and “tearduct winged eyeliner walk‑through”, which are routinely shared in WhatsApp gradulandas. With roots in Lucknow and based mainly in Mumbai, Anupriya blends traditional bridal aesthetics with modern minimalism. She’s transparent about chemicals, patch testing, skin prep, and pre‑bridal diet shares. Her approachable, comforting tone positions her as a trusted companion for big day beauty anxiety.

Instagram: @anupriyaa_srivastavaa

Followers: 50.9K+

13. Aahna Shrimali

A designer-turned‑creator, Aahna plays with silhouettes as much as skincare, pairing neo‑lux eveningwear with luminous highlighters and designer x dermatologist launches. She considers her feed a celebration of Mumbai’s evolving beauty scene, mixing runway appearances with backstage cleanser talks. Aahna frequently highlights leather‑free packaging, climate‑friendly launches, and inclusive content. Mumbai-based salons drop by her DMs to sponsor in‑room LED facials, which she reviews with quiet honesty. Though her follower base is still developing (about 32K), she steadily climbs thanks to a visually sharp, elevated feed that doubles as a travelogue and trend forecast.

Instagram: @aahnashrimali

Followers: 32.4K+

14. Aayushi (wth_adayu)

Known for colourful reel storytelling—“clean routine in narrow lifts”, “party‑proof lipstick in coastal humidity”—Aayushi captures everyday Mumbai beauty with ultra‑quick edits and upbeat voice‑overs. She thrives off relatable bloopers like setting her crème blush on her airport sip or forgetting lip balm on a beach shoot. Her feed feels both chaotic and curated, capturing real life looks with real price tags (think Rs 299 primers and Rs 99 disposables) for a growing millennial and Gen‑Z Mumbai audience. Despite being tiny at ~35K followers, she’s quickly gaining speed thanks to her quirky aesthetic and candid self‑care turorials. She also collaborates with local indie brands offering “under ₹500 mini‑haul challenges” and has grown a niche under budget-friendly sensibility.

Instagram: @wth_aayu

Followers: 35.2K+

15. Siddhi Dhanawade

Guiding modest beauty routines and minimal girl next‑door style, Siddhi creates clean, pastel‑toned content featuring turban‑wrap tutorials, Kashmir‑inspired kohl, and hydrating milks in flatlay form — all rooted in East Indian grace and Mumbai fast‑paced life. She often showcases routines that blend comfort and style for covered looks, e.g. breathable makeup sets and lightweight sunscreen ideas. Siddhi’s captions focus on calmness, mindfulness, and grooming as a form of ritual—particularly in urban spaces. She also explores layering routines, tinted moisturizers, and strapless salwar suits clipped with bespoke clips. With curated visuals and a supportive tone about low-pressure beauty, she’s earned a gentle but loyal following.

Instagram: @siddhidhanawadee

Followers: 17.2K+

16. Priya Deshmukh

Priya’s feed is pop‑culture meets beauty activism—she cleverly critiques boardroom pinkwashing, tests local organic tints from Bandra bazaars, and blends finance jargon into sunscreen pitches. She smooths talk of women’s financial uplift into makeup life‑hacks: sachet serums under ₹100, GST‑backed cruelty‑free budgets, and IPO‑scented hand‑creams ironically named after stock tickers. Based in Mumbai, she holds pop‑up activism workshops linked to skin positivity and bulk cream donations. Priya’s page continues to stand out by weaving conventional beauty routines with corporate culture critique and slumming remix visuals.

Instagram: @priya.deshmukhh

Followers: 14.7K+

17. Khushi Raghuwanshi

Khushi infuses caffeine, fitness, and beauty through short form reels—think “coffee‑meets‑sheet mask morning melanin glow”, “pre‑run SPF hack” and cross‑trainer lip tint wear tests—connecting lifestyle to function in real Mumbai climates. She’s also dabbled in fashion choreography for sunscreen tutorials. Her content is crisp, high‑energy, and pulse‑checked with local gym routines and street‑style cameras across Versova. Khushi’s dialogue also includes posts about menstrual cycle beauty shifts, local ingredient scrubs, and whiteness warnings. With simple transitions and pithy captions, her reels generate share‑weights: relatable yet aspirational.

Instagram: @khushi_raghuwanshi

Followers: 11.3K+

18. Bhagyashree Sapaliga

Bhagyashree embraces a corporate‑girl aesthetic—blazers, notebooks, tastefully-chosen skincare routines squeezed into a 1‑hour lunch break in Bandra East. Her routines centre around “office‑proof matte tints”, sunscreen drops for hybrid work, and quick slides on self‑care pampering in elevators. She’s known for personal essays under serial titles like “Masala breaks, chapstick mistakes and mid‑meeting moisturizer”. Mumbai’s working‑woman demographic relates instantly to her minimal energy-efficient beauty regimen. Though her following is under 11K, her engagement per energy post is high—many citing “finally a feed that understands screen‑time and glare skin”.

Instagram: @bhagyashree_sapaliga

Followers: 10.5K+

19. Shatakshi Kiran

Shatakshi, crowned Miss Universe Jharkhand 2024, transitions between modelling, acting, and beauty content, often sharing tonal transitions under the hashtag #FromShootsToSkincare. Her Mumbai-based reels often walk the line between avant-garde campaign looks and minimal skincare checks. She explores post‑shoot recovery: cooling off after contour sets, hydrating hair runs, LED facials and enclosed humidity tests. With limited acting gigs, her routines delve into makeup dissolves and post‑set cleanses, attracting performers and commercial actors in Mumbai. Her captions reflect life on city sets—long lens days, backstage lubrication, sunscreen regrets, and clean‑liner comebacks.

Instagram: @shatakshikiran

Followers: 8.3K+

20. Sukriti Kumar

With 2.9M+ followers—a surprising figure considering her earlier digital niche—Sukriti creates cinematic beauty content across regional film styles, weaving cultural snippets with product reviews and cameo sequences from across India’s film map (including Mumbai). Each reel is almost mini‑short—mixing interior shots, location changes, filter transitions, and short lip‑sync monologues alongside flatlay product hero shots. Though not exclusively beauty, her structured edits on prismatic packaging, matte cushion swatches, and traveling essentials has pulled in global beauty brands looking for pan‑India visibility. She also started a mini podcast inner‑monologue on the difference between nostalgia‑based packaging and real ingredient transparency. Despite the volume, she retains a backstage, "indie‑director" lens to beauty content.

Instagram: @imsukritii

Followers: 2.9M+