Regulatory Guidelines for Celebrity Endorsements: Navigating the CCPA's Directives
With the rapid expansion of digital platforms and influencer marketing, the landscape of celebrity endorsements is undergoing a significant transformation. Along with this, consumer rights and ethical advertising practices have come under scrutiny, leading to the establishment of regulatory bodies like the Central Consumer Protection Authority (CCPA). The CCPA was introduced to ensure that celebrity endorsements are transparent, truthful, and in line with consumer protection laws.
In this blog, we’ll navigate the CCPA’s regulatory guidelines on celebrity endorsements in India and explore how brands and influencers must adapt to these new directives for ethical and responsible marketing.
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