How Sports Stars Boost the Appeal of FMCG Products in India
In India, sports are more than just a pastime—they are a way of life. Recent industry insights reveal that approximately 70% of Indian consumers are more inclined to trust and purchase FMCG products endorsed by sports celebrities, with brands reporting up to a 25% increase in engagement and sales during major sporting events. This surge highlights the power of aligning products with the dynamic energy and widespread appeal of sports. By partnering with well-known sports stars, FMCG brands tap into the infectious enthusiasm and emotional resonance of athletic events, turning everyday consumption into an experience that mirrors the thrill and passion of live sports.
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