Celebrity Marketing Strategies Used by Biggest Indian Brands
India's biggest brands do not invest in celebrity marketing simply because celebrities are famous. They use carefully planned strategies that align with business objectives, audience preferences, and long-term brand positioning.
From consumer goods and fintech companies to fashion brands and technology businesses, successful brands treat celebrity marketing as a strategic investment rather than a publicity exercise.
Let's explore some of the celebrity marketing strategies used by India's leading brands and what marketers can learn from them.
Birthday
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