How Noise Partnered with Celebrities like Virat Kohli to Become a Smartwatch Giant

Q: What campaign featured Virat Kohli promoting Noise products?

The #SunoDilKaShor campaign highlighted Kohli's message of inner motivation and lifestyle goals.

Q: Who joined Noise as a brand ambassador in 2021?

Actress Taapsee Pannu became a brand ambassador for Noise in 2021.

Q: Where can I find influencers to promote my tech products?

You can find influencers to promote your tech products on platforms like Tring, which specializes in influencer marketing.

Q: What was the impact of Virat Kohli's collaboration with Noise?

Kohli's partnership significantly increased brand recognition and engagement among fitness enthusiasts.

Q: How does Noise's brand philosophy resonate with its celebrity ambassadors?

Noise's ambassadors embody values such as determination, empowerment, and fitness, aligning with the brand's message.

Q: Where can I get a celebrity to promote my watch brand?

You can connect with celebrities through platforms like Tring, which provides influencer marketing and endorsements.

Noise, an Indian tech brand, started with a simple goal: to make smartwatches that are affordable and packed with features. Over time, they've become a top player in India's smartwatch market. A big part of their success? Teaming up with well-known celebrities.

These celebrity partnerships helped the brand stand out in the market and create brand recognition for itself. By collaborating with popular celebrities like Virat Kohli, they created a unique identity for themselves, which ultimately helped them to connect with a wider audience. Such collaborations also helped the brand target a specific group of people and hence, guarantee itself engagement from potential consumers.

Get Celebrities Like Virat Kohli To Promote Your Watch Brand!

Noise’s Journey From Startup to Market Leader

Noise's journey from a startup to a market leader is marked by strategic decisions and a good understanding of consumer preferences.

Founding and Early Growth: Established with the aim to democratize technology, Noise focused on delivering quality smartwatches at accessible price points.
Product Innovation: By continuously introducing new features and designs, Noise kept its product lineup fresh and appealing.
Market Position: According to a report by IDC, Noise led the Indian smartwatch market with a 27.2% share in 2022, marking its third consecutive year at the top. (The Times of India)

Noise employed Virat Kohli as their brand ambassador in the year 2022 and as shown in the graph below, it is also the year when the brand gained considerable recognition and made the most noise (pun intended).

Noise’s Celebrity Collaborations and Brand Ambassadors

Recognizing the power of celebrity influence, Noise strategically partnered with prominent figures to enhance its brand image and reach.

1. Virat Kohli: The Face of Noise

In December 2022, Noise onboarded cricket legend Virat Kohli as its brand ambassador. Kohli's dedication to fitness and excellence resonated with Noise's brand ethos. The collaboration aimed to inspire consumers to "listen to the noise within," to stay true to the brand's philosophy.

The partnership was highlighted through campaigns like #SunoDilKaShor, where Kohli insisted on the importance of inner motivation and lifestyle goals.

2. Taapsee Pannu: Empowering Women Through Technology

Actress Taapsee Pannu joined Noise as a brand ambassador in the year 2021, bringing her strong persona and advocacy for women's empowerment to the brand. Through campaigns like #ListenToTheNoiseWithin, Pannu encouraged women to trust their instincts and embrace technology as a tool for personal growth.

Additionally, the "Watch Her Shine" campaign, featuring Pannu, introduced a curated collection of smartwatches designed for women, blending fashion with functionality.

3. Neeraj Chopra: Embodying Determination and Excellence

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A post shared by Neeraj Chopra (@neeraj____chopra)

Olympic gold medalist Neeraj Chopra became a brand ambassador for Noise in September 2023. Chopra's journey of perseverance and success mirrored Noise's commitment to pushing boundaries and inspiring the youth.

How Have Celebrity Partnerships Helped Noise Create Brand Awareness

When Noise partnered with celebrities like Virat Kohli, it wasn't just about putting a famous face on their products. It was a strategic move to connect with a more targeted audience. Kohli's association brought relatability, especially among fitness enthusiasts and young consumers. The #SunoDilKaShor campaign, featuring Kohli, showcased how the smartwatch fits seamlessly into daily life, much like the brand's message of listening to one's inner voice.

These celebrity collaborations helped Noise stand out in the highly competitive market. By associating with celebrities and athletes who embody the brand's values, Noise built trust and recognition. This approach not only increased brand awareness but also increased consumer engagement for the brand as they targeted a specific group of people, that being Kohli’s fans. It is also to be noted that the brand gained a considerable amount of recognition during the year they appointed Virat Kohli as their brand ambassador.

Get Celebrities Like Virat Kohli To Promote Your Watch Brand!