Virat Kohli, a global cricket icon, endorses diverse brands across categories like sportswear, beverages, electronics, healthcare, and lifestyle in 2025. His partnerships with brands such as Puma, Noise, Boost, and Duroflex reflect his influence, emphasizing excellence, fitness, and style to reach a wide audience.
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When it comes to cricket and celebrity endorsements, few names shine as brightly as Virat Kohli. Widely regarded as one of the best batsmen in the world, Kohli isn’t just a cricketing icon; he’s also a powerful brand ambassador. With a massive following on social media and a dynamic personality, his influence extends far beyond the cricket field. Brands seek his endorsement as it instantly connects them with millions of fans, enhancing their visibility and credibility.
Brand endorsement is crucial in today’s competitive market. It helps companies establish trust and recognition among consumers who often look to celebrities for guidance in their purchasing decisions. Kohli’s image embodies excellence, fitness, and style, making him a perfect fit for a wide range of products, from sportswear and beverages to tech gadgets and health supplements. His ability to resonate with both younger and older audiences allows brands to reach diverse demographics effectively.
In this list, we’ll explore the various brands that have partnered with Virat Kohli in 2025, showcasing how his endorsement has elevated their presence and appeal in the marketplace.
Kohli’s global appeal aligns with Remit2India’s focus on connecting Indians across borders.
O'cean Water
Beverage
A range of natural, healthy, and innovative beverages
Digital, Print Ads
Kohli’s focus on health and performance aligns with brand's range of natural and refreshing drinks.
BlueTribe
Food
A plant based-meat company
Digital Ads
Kohli’s conscious lifestyle aligns with brand’s mission to make plant-based eating easy and tasty.
Vize
Health & Wellness
a company focused on personal hygiene and healthcare products
Digital Ads
Kohli’s disciplined lifestyle reflects Vize’s commitment to everyday hygiene and wellness.
Wellman
Health & Wellness
a range of multivitamin and mineral supplement
Digital, Print Ads
Kohli’s active lifestyle aligns with Wellman’s focus on supporting men’s health at every stage.
Amaze
Batteries
Manufacturer of batteries and inverters
Television, Print Ads
Kohli’s unstoppable energy reflects brand’s promise of reliable power, anytime, anywhere.
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Virat Kohli and Anushka Sharma have teamed up with toothsi by makeO, an Indian brand focused on smile makeovers, for a campaign to raise awareness about the ease of correcting teeth misalignment with the brand's clear aligners. Recognizable for their emphasis on health and wellness, the celebrity couple's involvement corresponds with the brand's mission.
The campaign features a humorous advert with actor Naresh Gosain, showcasing that straightening teeth can be as straightforward as ordering food online. The advert uses the simplicity and convenience of mobile food delivery as an analogy for toothsi by makeO's accessible service.
2. Noise
Noise launched a digital advertisement titled #SunoDilKaShor featuring its brand ambassador, Virat Kohli. This ad marks the introduction of Virat Kohli as Noise's newest face. The campaign highlights Noise smartwatches as invaluable lifestyle accessories that not only support but also encourage personal progress. In the ad, Virat Kohli is seen relying on his Noise smartwatch to stay punctual and make health-conscious decisions, such as drinking water on time and optimising his workout routines. This reflects the smartwatch's role not just in fitness tracking but also in aligning with the user's lifestyle and fashion sense.
The choice of Virat Kohli as the brand ambassador aligns perfectly with Noise's brand values. Kohli is known for his dedication, discipline, and stylish persona both on and off the field, qualities that resonate with Noise’s target audience who view their smartwatches as more than just gadgets; they're seen as companions in the journey towards a healthier, more organized, and stylish lifestyle.
3. Volini
Sun Pharmaceutical Industries has announced Indian cricket captain Virat Kohli as the brand ambassador for its pain relief product, Volini. Highlighting Kohli's commitment to exceptional performance and endurance, Sun Pharma aligns him with Volini's brand vision of overcoming pain to achieve greater milestones. Kohli, known for his rigorous physical feats, endorses Volini as his go-to solution for instant pain relief, enabling him to concentrate on his sport without distraction. This collaboration was publicized alongside the launch of a new marketing campaign featuring Virat Kohli. The announcement was made on August 29, 2018, on a day when Sun Pharma's shares saw a slight decline of 0.08 per cent, closing at Rs 620.70 on the BSE.
4. MRF Tyres
MRF's innovative campaign titled #MRFSuperfan, aims to build brand loyalty by engaging deeply with its audience. The campaign revolves around celebrating MRF's dedicated fans, showcasing their stories and passion for the brand, and creating a community of super fans. This strategy not only reinforces MRF's position as a leading tyre manufacturer but also strengthens emotional connections with consumers through relatable content that resonates with their experiences.
Virat Kohli was chosen as the brand ambassador for MRF Tyres due to his immense popularity and credibility in the sports arena. As one of India's most celebrated cricketers, Kohli embodies values like performance, reliability, and excellence, attributes that align perfectly with MRF's brand philosophy. His strong fan following and the trust he commands among consumers make him an ideal representative, helping MRF reinforce its image as a premium and high-performance brand in the automotive sector.
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5. Rage Coffee
Virat Kohli has been appointed as the brand ambassador for Rage Coffee. This partnership aims to position Rage Coffee as a preferred choice in the market and drive customer acquisition. Bharat Sethi, the CEO of Rage Coffee, emphasized Kohli's status as a world-class athlete and fitness enthusiast, highlighting how his values align with the brand's ethos of promoting a healthy lifestyle.
Kohli expressed excitement about being part of Rage Coffee's journey, noting his positive experiences with the products and admiration for the brand's innovative approach. He believes there is significant potential for Rage Coffee to become an iconic player in the coffee industry.
6. Too Yumm
Virat Kohli, the Indian cricket captain, starred in Too Yumm's TV commercial, addressing the nationwide speculation about his snacking preferences. The advertisement, which was aired during an IPL match, featured Kohli endorsing Too Yumm's Multigrain Chips by revealing them as his new snacking obsession. This marked the longest ad for the IPL season. Kohli, a role model for fitness, expressed his satisfaction with the Multigrain Chips, emphasizing their alignment with his healthy lifestyle. As a brand ambassador since December 2017, his association reinforces the emphasis on nutritious yet tasty snacking options.
Too Yumm, a product of Guiltfree Industries, expanded its snack range with Multigrain Chips, boasting a mix of seven grains, such as wheat, rice, corn, gram, oats, soya, and ragi, and highlighting their baked-not-fried quality. Available in four flavours – Dahi Papdi Chaat, Grilled Corn, Hot & Sour, and Tangy Tomato – these chips come in affordable packs, catering to on-the-go consumption.
7. Wrogn
Virat Kohli's involvement in Wrogn's new campaign titled "Love Is Respect," which aims to promote respect for women. In the campaign, Kohli emphasizes the importance of treating women with dignity and equality, highlighting that love should be rooted in respect.
The campaign features a series of engaging visuals and messages that encourage viewers to reflect on their attitudes and behaviours towards women. Kohli's participation as a brand ambassador adds significant weight to the initiative, given his status as a prominent public figure and role model. Overall, the campaign seeks to foster a cultural shift towards greater respect for women, leveraging Kohli’s influence to reach a wider audience and inspire positive change in society.
8. One8 Commune
One8 Commune is a restaurant and bar chain co-founded by Indian cricketer Virat Kohli. Launched in collaboration with the hospitality group One8, the brand aims to create a unique dining experience that combines a vibrant atmosphere with a diverse menu, reflecting Kohli's passion for food and his commitment to quality. One8 Commune offers a wide range of cuisines, featuring both Indian and international dishes. The menu emphasizes fresh ingredients and innovative recipes, catering to diverse palates.
The brand reflects Kohli’s personal style and values, promoting a lifestyle that celebrates food, fitness, and social connections. Overall, One8 Commune is more than just a restaurant; it embodies Kohli's ethos of excellence and innovation in the culinary space, appealing to both food enthusiasts and fans of the cricketer.
9. Boost
Boost, a leading brand in the Health Food Drinks category by GSK, launched a digital campaign featuring Virat Kohli, aimed at encouraging and enabling kids to '#PlayABiggerGame.' This campaign includes a three-part digital video series showcasing Virat Kohli mentoring a young child in his iconic style, focusing on unconventional methods to prepare the child for greater challenges. These videos, created as a long-form digital series specifically for children, mark a first-of-its-kind initiative by Boost.
The campaign, aimed at connecting with kids aged 8-12, has also invited children to share their practice videos for a chance to train with Virat Kohli, further engaging their target audience through digital mediums and long-form content. The involvement of Virat Kohli, a long-time endorser of Boost, adds significant value to the campaign, underscoring his role in inspiring the younger generation to achieve big in sports and life.
10. American Tourister
American Tourister's collaboration with Virat Kohli for the launch of their campaign. The campaign aims to encourage individuals to prioritize travel and take well-deserved breaks from work, especially after the pandemic, which has heightened the desire to explore. Through this campaign, American Tourister offers a fun and engaging solution for employees facing challenges in getting their leave approved. It features pre-made Instagram reels where Kohli endorses the idea of taking leave, making it harder for bosses to deny the request.
The campaign targets working professionals, using humour and relatability to inspire them to travel more. American Tourister's marketing executives emphasized the importance of overcoming work commitments to embrace travel, and Kohli highlighted the value of taking breaks amidst a busy schedule. Overall, the campaign seeks to reignite the travel spirit among young Indians.
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11. Blue Star
Blue Star's summer campaign titled "Garmi Ki Chhutti," featuring Virat Kohli as the brand ambassador. The campaign includes three new films: "Summer Vacation," "Dance," and "Bhayankar Garmi," which humorously portray the challenges of extreme heat through characters like "Heat Man" and "Heat Woman."
The campaign promotes Blue Star's fast-cooling air conditioners, emphasizing their ability to provide effective cooling even in high temperatures. Blue Star aims to highlight its expertise in the AC market, showcasing new Heavy-Duty AC models designed to operate efficiently at temperatures up to 56 °C.
Blue Star's marketing executives noted the growing demand for room ACs and how Kohli's involvement has enhanced the brand's visibility. The campaign will be promoted across multiple platforms, including digital and out-of-home media, aiming to engage consumers with a quirky and relatable approach to summer heat.
12. Himalaya
Himalaya has signed cricketers Virat Kohli and Rishabh Pant as brand ambassadors for its Himalaya MEN Face Care Range. In a unique commercial, both players are featured rapping to the slogan "Looking Good…And Loving It," reflecting the growing trend of male grooming in India.
Himalaya aims to position itself as a leader in the men's grooming sector, emphasizing the importance of looking good for boosting self-confidence. The campaign targets young men and promotes products tailored to their grooming needs, including face, hair, and beard care items.
Kohli expressed his excitement about the partnership, noting his long-standing trust in Himalaya products, while Pant highlighted the brand's commitment to enhancing consumer well-being over its 88-year history. The article underscores Himalaya's intent to connect with young consumers through relatable role models and effective grooming solutions.
13. Duroflex
Duroflex, a leading sleep solutions provider in India, has appointed Virat Kohli as its new brand ambassador. This partnership aims to promote the importance of quality sleep for overall health and well-being. Kohli emphasizes the significance of sleep in maintaining peak physical and mental health, aligning with Duroflex's mission to advocate for better sleep as essential for a fulfilling life. At a press conference, he also launched Duroflex's innovative Neuma mattress, which allows users to adjust firmness for personalised comfort.
The campaign, under the hashtag #GreatSleepGreatHealth, seeks to foster deeper conversations about sleep's role in health, with Duroflex committed to enhancing awareness and providing effective sleep solutions. Kohli's involvement is expected to amplify the message, given his influence as a fitness icon.
14. Mobile Premier League
Mobile Premier League (MPL) has appointed Virat Kohli as its brand ambassador. Kohli engages in various multi-channel marketing and promotional activities for MPL, which is a leading mobile eSports platform in India. MPL allows users to participate in a variety of games and compete in tournaments. Kohli expressed his excitement about partnering with the brand, highlighting how eSports unites people across ages and regions. Sai Srinivas Kiran, CEO of MPL, noted Kohli's inspirational influence and dedication, aligning with the brand's mission to make mobile eSports accessible to a wider audience.
15. Puma
Virat Kohli and Anushka Sharma, one of the most beloved couples on the internet, engaged in a friendly gully cricket match for the first time, orchestrated by the sports brand PUMA India. Initiated by Anushka's playful challenge to beat Virat at his own game, the match was lighthearted, featuring whimsical rules like "if you make this expression, you're out," "whoever owns the bat bats first," and "whoever hits six retrieves the ball," which amusingly led to Virat climbing a building pole. Both celebrities were decked out in PUMA athleisure, adding an energetic vibe to the game. Captured in a 2-minute Instagram video, which also included behind-the-scenes footage and lassi shots, the match quickly skyrocketed in popularity, amassing over 50 million views within just a day of its release.
16. Uber
Uber, a global leader in transportation services, appointed Virat Kohli as its first brand ambassador in India in March 2018. Known for revolutionising urban mobility, Uber offers ride-hailing, food delivery, and freight transport through its mobile platform. The partnership with Kohli was launched to reinforce Uber’s message of progress and everyday movement.
As part of the campaign under the hashtag #MoveForward, Kohli was seen sharing inspiring stories while taking an Uber ride, encouraging people to embrace change and keep moving ahead in life. His dynamic persona and connection with a broad audience perfectly align with Uber’s mission to empower journeys and drive forward momentum in everyday life.
17. Vivo
Vivo is a global technology brand known for its innovation in smartphone design and camera technology. It entered the Indian market in 2014 and has since become a major player. With a strong manufacturing base in Greater Noida and a wide distribution network across the country, Vivo contributes to the "Make in India" initiative while delivering advanced mobile experiences to Indian consumers.
To strengthen its presence and connect emotionally with the youth, Vivo partnered with cricketer Virat Kohli as one of its brand ambassadors. The campaign around the Vivo V27 Pro used the hashtag #TheSpotlightPhone and featured Kohli in a heartwarming narrative. Despite being a national icon, he is seen capturing a moment for his friend, giving him the spotlight. The ad showcased not only the phone’s camera excellence but also Vivo’s belief in celebrating human connection and shared moments.
18. Myntra
Myntra, one of India’s leading fashion e-commerce platforms, partnered with Virat Kohli as part of its campaign "Be Extraordinary Every Day." The collaboration aims to inspire people to elevate their daily fashion through accessible and trendy choices. In the ad film, Kohli is seen waiting at a movie theatre when he’s pleasantly surprised by his friend’s stylish look, curated through Myntra. The moment captures Myntra’s belief that fashion is for everyone and that a little style can make an ordinary day feel extraordinary.
With Virat Kohli’s strong youth connect and personal style, the partnership helps Myntra reach a wider audience and strengthens its position as the go-to platform for fashion-forward choices.
19. Hero Motor Cup
Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, launched its 'Where Next?' campaign featuring Virat Kohli and Anushka Sharma. Showcasing the Hero XPulse 200T 4V, the campaign captures the joy of spontaneous travel and encourages riders to break away from routine.
The ad opens with the couple enjoying a quiet moment at home, when Anushka surprises Virat by arriving on the XPulse. She invites him on an impromptu tea ride, leading the way through scenic roads. Her role as the rider challenges stereotypes, while Virat’s easy camaraderie and strong on-screen presence lend warmth and relatability to the story.
Virat Kohli’s association with the brand brings trust, reach, and youth appeal, amplifying the message of adventure, equality, and shared experiences. Together, the duo adds charm and inspiration, helping Hero MotoCorp connect with a wider and more diverse audience.
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20. Tissot
Tissot, the iconic Swiss watch brand, partnered with Virat Kohli to launch a special edition timepiece, the Tissot Chrono XL Classic Virat Kohli edition. Designed with inputs from Kohli himself, the watch blends sporty elegance with personal touches that reflect his journey.
The design includes a navy blue strap inspired by the Indian cricket team's jersey, while the number 18 in bold red replaces the 20-second mark on the dial, honouring Kohli’s jersey number. The caseback features his initials and signature, making it a truly personalised piece. With only 3,018 units released, the number symbolises both his 30th birthday in 2018 and his iconic number 18.
Kohli’s hands-on involvement in the design and his reputation for precision, discipline, and style perfectly align with Tissot’s brand values, making the collaboration meaningful and memorable.
21. Audi India
Since 2015, Virat Kohli has been a key face for Audi India, representing the brand’s values of precision, performance, and style. His passion for the brand goes beyond endorsements, he genuinely connects with Audi’s commitment to engineering excellence.Kohli has featured in many campaigns like #TogetherWithAudi blending Audi’s innovation with his own dedication to excellence. He has also been part of major product launches, including the Audi Q7 and Audi A6, helping strengthen Audi’s presence in India.
Kohli’s personal love for Audi is clear in his impressive car collection, which includes models like the Audi R8 and Audi Q7. This authentic connection adds depth to his role as brand ambassador.Together, Audi India and Virat Kohli continue to inspire with a shared focus on innovation, quality, and pushing limits.
22. Manyavar
Manyavar’s campaign featuring Virat Kohli and Anushka Sharma, popularly known as ‘Virushka,’ has struck a chord with audiences across India. The ad, titled “Naye Rishtey, Naye Vaade,” gives a modern spin to traditional wedding vows, making it both fun and heartfelt. In the ad, Virat and Anushka join a friend’s wedding and playfully warn the bride and groom about the little realities of married life. Their light-hearted banter soon turns into a warm message about how small acts of love keep a relationship strong.
Directed by Shashank Khaitan, the film blends humour and sincerity perfectly, capturing Manyavar’s spirit of celebrating love and togetherness.The genuine chemistry between Virat and Anushka makes the campaign relatable and memorable, reinforcing Manyavar as a brand that truly connects with modern couples.
23. Philips
Philips India teamed up with Virat Kohli to raise the bar for men’s grooming. Together, they’ve launched several campaigns and products that focus on precision, style, and confidence. In 2024, the #BarberKeBaraber campaign introduced the Philips All-in-One Trimmer, with Kohli showing how it delivers salon-quality grooming at home. The same year, Kohli co-designed a limited-edition Beard Trimmer 1000, featuring advanced blades and long-lasting battery life.
Earlier, in 2022, the #TenOnTenYou campaign encouraged young men to embrace self-confidence, tying into the launch of the Philips BT3000 Series trimmer for personalized grooming.Through these efforts, Virat Kohli has helped Philips connect with men who want grooming tools that match their lifestyle and attitude.
24. Digit Insurance
Digit Insurance joined hands with cricket superstar Virat Kohli to showcase how simple and hassle-free insurance claims can be. Their “That’s It!” campaign highlights the ease of filing claims, turning what’s often seen as a complicated process into a quick and stress-free experience. In the ad, Virat plays the role of an uncle whose niece’s bike is damaged by a monkey. Expecting a long, difficult claim process, they reach out to Digit Insurance. To their surprise, all they have to do is upload a video of the damage, and that’s it.
Virat Kohli’s trustworthy image and wide popularity helped Digit Insurance build instant credibility and connect with a broader, younger audience. His presence made the message more relatable, encouraging more people to choose Digit for simple and reliable insurance. The campaign effectively breaks down insurance myths and reinforces Digit’s promise of fast, customer-friendly service, making insurance approachable for everyone.
25. Herbalife
Virat Kohli has been a key face for Herbalife Nutrition since 2011, sharing the brand’s focus on healthy living and balanced nutrition. His partnership highlights the role of proper nutrition in reaching top athletic performance. In 2021, Herbalife renewed their collaboration with Kohli under the theme “Build it Better.” Kohli praised Herbalife’s science-backed products that support overall wellness and fuel his fitness routine.
Herbalife’s products, like the Formula 1 Nutritional Shake and Afresh energy drink, are a regular part of Kohli’s regimen, inspiring many to embrace healthier habits. Beyond endorsements, Kohli’s work with Herbalife extends to the Athlete Development Programme through his foundation, which nurtures young athletes by supporting training, coaching, and nutrition. This partnership goes beyond typical brand deals, it’s about promoting a complete, healthy lifestyle and empowering future sports stars.
26. Essilor
Essilor joined hands with Virat Kohli to promote their advanced vision care solutions, including Eyezen lenses that reduce digital eye strain and Varilux® progressive lenses designed for clear vision at all distances. As an Eyezen user himself, Kohli’s endorsement added authenticity to the campaign, helping Essilor connect deeply with consumers.
His widespread popularity and reputation for excellence helped the brand reach a broader audience, especially among young and active individuals who relate to Kohli’s lifestyle. By associating with a fitness icon like him, Essilor was able to raise greater awareness about the importance of eye health and the benefits of choosing the right lenses for everyday life.
Kohli’s involvement gave Essilor a strong voice in the competitive eyewear market, reinforcing their mission to provide clear and comfortable vision for all ages. This partnership successfully combined Kohli’s drive for peak performance with Essilor’s innovation in eye care, inspiring more people to prioritize their vision health.
27. Luxor
In 2023, Luxor launched the #LikhoMaximum campaign to promote its LX MAX pen, developed in partnership with Schneider Pen, Germany. To bring this message to life, they brought on board Virat Kohli, a symbol of discipline, ambition, and consistent performance.
The campaign centres around a brand film where Kohli inspires a young student to give her best and reach the Achievers Wall of Fame. He shares his mantra of hard work and introduces the LX MAX pen as the “yantra”, the tool to help achieve one’s dreams. The message is clear: success comes from giving your maximum effort with the right support by your side.
Kohli’s involvement gave the campaign a powerful push, especially among students and young achievers. His credibility and wide appeal helped Luxor re-establish itself not just as a writing brand, but as a companion in every individual’s journey to success. The #LikhoMaximum message encourages everyone to write their story with purpose and ambition.
28. Great Learning
In 2021, Great Learning introduced the #NoMoreExcuses campaign to motivate people to take control of their personal and professional growth through ongoing learning. To bring this message to life, they teamed up with Virat Kohli, a symbol of discipline, determination, and relentless improvement.
The campaign featured a powerful film where Kohli encourages a young professional to push past doubt and seize every opportunity to upskill. He highlights that success isn’t just about talent, but about dedication to learning and growth. The message is simple: there’s no perfect time to start, now is the moment to act.
Kohli’s involvement added trust and inspiration, especially for young learners and professionals. His journey of constant self-betterment and global recognition made him the perfect ambassador for a campaign urging everyone to stop delaying and invest in their future. The #NoMoreExcuses campaign stands as a strong reminder that growth is possible for anyone willing to take the first step and commit to learning every day.
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29. Asian Paints
In 2024, Asian Paints partnered with cricket star Virat Kohli to launch NeoBharat Latex Paint, aiming to bring vibrant colours and fresh life to homes across India. The campaign, Har Ghar Khelega Har Ghar Khilega, celebrates progress and inclusivity in a changing India.The ad film features Kohli at a local cricket match where a young player’s winning shot inspires celebration. Faded walls in the family home highlight the need for NeoBharat Paint, which promises superior finish, coverage, and washability with over 1,000 shades available.
Asian Paints also launched the Cricket Scholarship powered by NeoBharat to support young cricket talent with 100 scholarships awarded by former players. This partnership reflects a shared vision of empowering India’s youth and inspiring people to transform their homes and dreams. Kohli’s credibility and popularity added trust and excitement around the product, helping position NeoBharat Paint as not just a home improvement solution but a symbol of hope, progress, and pride.
30. Avas Wellness
Virat Kohli has partnered with Avas Living, a luxury wellness residential community in Alibaug, as both a client and brand ambassador. In 2022, he chose Avas Living for his second home, collaborating closely to design a bespoke villa that blends technology, luxury, and sustainability. The villa reflects Kohli’s vision for a sanctuary focused on mental, emotional, and physical well-being, featuring biophilic architecture and a unique California-Konkani style that brings in natural light and greenery to create a calming, grounded space.
Through his partnership, Kohli has helped position Avas Living as a premium destination that combines luxury with a holistic approach to wellness, appealing to those seeking a balanced and healthy lifestyle.
31. Batwrap
Virat Kohli has teamed up with Batwrap, an Australian cricket gear innovator, to launch the "Virat Kohli Edition – Electric Blue" Batwrap. This product is designed to help cricketers protect and personalise their bats using lightweight and durable materials. Whether refreshing an old bat or customising a new one, Batwrap lets players stand out on the field without affecting performance.
The Batwrap is easy to apply: simply slide the sleeve over the bat, shrink it with hot water, and you’re ready to play. Kohli’s involvement adds strong credibility, as he and other top players have thoroughly tested the product. Along with the launch, Kohli shares insights on focus, motivation, and training to inspire cricketers to elevate their game.
32. Google Duo
In 2019, Virat Kohli appeared in a Google Duo ad alongside his wife, Anushka Sharma. In the commercial, Anushka playfully guides Virat through a dramatic acting exercise over a Duo video call, highlighting the app’s crystal-clear video quality and ease of use. Their natural chemistry added a warm, personal touch that showed how Duo can bring loved ones closer, even from a distance.
The campaign did face a hiccup when a video message from Virat, meant only for select Indian users, was accidentally sent to Duo users worldwide. In the message, Virat thanked fans for their support and encouraged them to keep cheering for Team India. This unexpected spread caused some confusion, leading Google to apologise for the mistake.
Despite this, Kohli’s participation boosted Google Duo’s visibility, especially among Indian users, reinforcing the app as a platform for meaningful, expressive connections.
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33. Hyperice
In September 2021, Virat Kohli became an athlete-investor and global brand ambassador for Hyperice, a leading wellness technology company. His partnership helped Hyperice expand its presence in India while promoting the importance of physical and mental wellness worldwide.
Kohli joined a notable group of elite athletes, including Erling Haaland, Naomi Osaka, and Patrick Mahomes, who advocate for recovery and well-being through innovative technology. As a brand ambassador, Kohli has actively endorsed products like the Hypervolt 2 Pro percussion massager, highlighting their benefits for muscle recovery and performance.
Through this collaboration, Kohli has not only invested in a brand that aligns with his fitness goals but also helped raise awareness about the vital role of recovery in sports. His involvement has been key in bringing advanced wellness solutions to a wider audience, especially in India.
34. MuveAcoustics
In January 2017, Virat Kohli partnered with Hong Kong-based Zeeva to launch MuveAcoustics, a personal audio brand targeting urban consumers in India. The range included wireless headphones and Bluetooth speakers, available exclusively on Amazon. This marked Kohli’s entry into the audio equipment market.
To introduce MuveAcoustics, the brand launched the #InsideIsEverything campaign, featuring a heartfelt film about Kohli’s journey. It highlighted a powerful moment when, at 17, he chose to play a cricket match despite the recent loss of his father. The film was created with direct input from Kohli to ensure an authentic story that reflected his resilience and the brand’s values.
Kohli also actively promoted MuveAcoustics on social media. In 2019, he announced a festive offer where fans could win signed miniature bats with purchases, generating huge engagement and a media reach of over 42 million people.
Though Kohli ended his association with MuveAcoustics by 2018, his involvement was key in establishing the brand in a competitive market.
36. Remit2India
In June 2018, Virat Kohli became the global brand ambassador for Remit2India, a popular online money transfer service for the Indian diaspora. His partnership helped Remit2India strengthen its presence in key markets like the US, UK, Canada, and Australia.
During his three-year association, Kohli actively supported the brand’s marketing efforts, highlighting themes of pride, achievement, and patriotism. His image resonated strongly with Indian expatriates, making the service more relatable and trustworthy. In markets like Australia, Remit2India used Kohli’s appeal to offer better exchange rates and special promotions, encouraging the community to choose their platform for sending money back home.
Kohli ended his partnership with Remit2India in 2020, but his involvement played a vital role in boosting the brand’s visibility and credibility among Indians worldwide.
37. O'cean Water
Virat Kohli has partnered with O’cean Beverages to promote their range of fruit-infused hydration drinks. These beverages offer a healthy and refreshing alternative to sugary drinks, providing essential nutrients to keep you energized and hydrated.
Kohli’s endorsement highlights the importance of staying properly hydrated, especially in India’s warm climate. The drinks are enriched with B vitamins and electrolytes, supporting both energy and overall wellness, values that align perfectly with Kohli’s fitness-focused lifestyle.
38. BlueTribe
In early 2022, Virat Kohli and Anushka Sharma came on board as investors and brand ambassadors for Blue Tribe, a homegrown plant-based meat brand focused on sustainable food choices. The partnership reflects the couple’s commitment to a meat-free lifestyle and their shared passion for promoting eco-friendly habits.
Together, they starred in Blue Tribe’s campaign, “You can't tell the difference, but the planet can,” which highlighted the environmental benefits of choosing plant-based alternatives without compromising on taste.In 2024, the duo endorsed the launch of Blue Tribe’s no-maida Soya Chaap, high in protein and crafted for the Indian palate, further encouraging people to opt for healthier and sustainable eating.
Kohli’s association has helped Blue Tribe boost its reach, spark conversations about conscious eating, and inspire a shift towards a more planet-friendly lifestyle.
39. Vize
In November 2020, Virat Kohli joined hands with Vize, a personal hygiene brand launched by Vize Health and Hygiene, as its brand ambassador. The collaboration came during the peak of the COVID-19 pandemic, with a strong focus on raising awareness around personal hygiene and supporting frontline efforts.
What made this association stand out was Kohli’s decision to donate all his earnings from the endorsement to the Raah Foundation, helping feed 10,000 malnourished children in Maharashtra. This gesture reflected his deep commitment to social responsibility.
Kohli described the partnership as his way of standing in solidarity with everyday heroes, the frontline workers, calling Vize a brand “for the heroes who keep India unbeaten.” By lending his voice and credibility, Kohli helped reinforce Vize’s values of discipline, preparedness, and care, while making a meaningful impact on the community.
40. Wellman
In 2019, Virat Kohli joined Wellman, a leading men’s wellness supplement brand from UK-based Vitabiotics, as its brand ambassador. Known for his disciplined lifestyle and fitness-first mindset, Kohli was the perfect face for Wellman’s range of multivitamins aimed at supporting men’s health and performance.
In 2023, the brand launched the "Wellman Heroes Challenge," a dynamic 8-week digital campaign during the IPL season. Featuring Kohli alongside other IPL stars, the campaign aimed to highlight the issue of micronutrient deficiencies in young urban men. Fans participated in challenges and contests for a chance to win IPL tickets and exclusive merchandise, including items signed by Kohli.
The campaign extended to a 52-day social media initiative, using Kohli’s influence to drive strong engagement through influencer collaborations, giveaways, and engaging wellness content. Kohli’s association helped Wellman boost its visibility, connect with a younger audience, and inspire men to prioritise their health in a more active, accessible way.
41. Amaze
In 2024, Amaze, a key player in energy solutions, partnered with Virat Kohli for its "Hamesha #ReadyToPerform" campaign. The campaign spotlighted Amaze’s range of inverters, batteries, and solar products, positioning them as reliable and high-performing, much like Kohli himself.
The brand film drew inspiration from Kohli’s relentless discipline and drive, aligning his personal ethos with Amaze’s commitment to innovation and readiness. His presence brought credibility and visibility to the campaign, motivating consumers to rise above everyday challenges and always be ready to perform.
Amaze also encouraged users to share their own #ReadyToPerform stories, building a community that resonates with the brand’s values of perseverance and preparedness. Kohli’s association helped solidify Amaze as not just a product brand, but a performance-driven lifestyle partner.
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Frequently Asked Questions
Who is Virat Kohli?
A renowned cricketer and one of the world's top athletes, Virat Kohli is also a prominent brand ambassador.
Which food brands does Virat Kohli endorse?
He endorses Too Yumm and Rage Coffee and co-owns One8 Commune, a restaurant chain.
Does Virat Kohli endorse tech products?
Yes, he promotes brands like Noise, Fire-Boltt, and Vivo for their tech gadgets.
What lifestyle brands has Kohli partnered with?
He is associated with Myntra, Manyavar, and Wrogn, which he co-owns.
Which sleep solutions brand does Virat Kohli promote?
He endorses Duroflex, emphasizing the importance of quality sleep.
What makes Virat Kohli a sought-after brand ambassador?
His excellence, fitness, and global appeal make him ideal for brands targeting diverse demographics.
What are some sports-related brands endorsed by Kohli?
He partners with Puma, MRF Tyres, and Boost Energy Drink.
Which healthcare products does Kohli endorse?
He endorses Sun Pharma's Volini and Himalaya's grooming range.
What automotive brands does Kohli represent?
Kohli is the face of Hero MotoCorp and Audi India.
Does Kohli endorse any gaming platforms?
Yes, he is the ambassador for Mobile Premier League (MPL), a mobile eSports platform.
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