How Tring India Made the BGauss x Ajay Devgn Collaboration Happen?

BGauss, the electric scooter brand, wanted a face that stood for power and trust. That’s where Ajay Devgn came in. But making this big collaboration happen wasn’t simple. Tring India stepped in, connected the dots, and made the partnership real. Check out how we brought BGauss and Ajay Devgn together for a campaign that clicked!

BGauss is a homegrown electric two-wheeler brand that is making waves in India's EV marketplace. Known for its commitment to sustainable mobility, BGauss aims to deliver smart, stylish, and practical electric scooters tailored for Indian roads. Their latest model, the RUV350, embodies this mission, offering a blend of performance, safety, and convenience.

We're happy to share how Tring played a key role in making the partnership between BGauss and Bollywood icon Ajay Devgn come to life. 

Why Ajay Devgn and BGauss Make Sense Together?

Ajay Devgn and BGauss make a great match. Both stand for things that matter like trust, strength, and reliability. BGauss is all about building durable, electric vehicles, scooters to be precise, that suit Indian roads. And Ajay, with his calm confidence and strong screen presence, fits that image perfectly.

We saw this alignment early on. BGauss wanted someone who felt real to people, someone who brought credibility, not just popularity. That’s where we came in. We helped BGauss connect with Ajay Devgn, guiding them through the whole process. From the first outreach to shaping the partnership into what it is now.

Ajay Devgn said, “I am proud to be associated with BGauss - an innovative Indian brand committed to building world-class electric vehicles. The RUV350 defines quality and innovation, and I am excited to be part of their journey towards smarter, cleaner mobility.”

BGauss’s team felt the same way. “Ajay is a perfect fit for us. He’s relatable, respected, and connects well with our customers,” they shared.

This isn’t just another celebrity endorsement. It’s a thoughtful collaboration - something that genuinely speaks to people who care about strong, reliable electric rides. And we’re proud to have made that connection happen.

Why this Strategic Collaboration?

At Tring, we help brands find the right celebrity voices to tell their story. That’s exactly what we did with BGauss and Ajay Devgn.

We saw a natural match with Ajay Devgn’s strong, dependable image fit perfectly with BGauss’s focus on performance and trust. So, we got to work. From the first conversation to signing the deal, our team handled every step to make sure things moved smoothly for both sides.

This partnership is more than just a campaign. It’s about helping BGauss stand out in the growing EV market, using Ajay Devgn’s influence to reach more people and build real trust in their electric scooters.

We’re proud to be the bridge that made it happen. 

Exclusive Behind The Scenes - BGauss x Ajay Devgn x Tring!

Here’s a little something from behind the scenes that we’ve been excited to share with you. Tring brings you a closer look at the ad shoot where BGauss teamed up with Ajay Devgn for their latest EV campaign. From quick retakes to casual laughs on set, this shoot had some great moments. It’s not every day you see a star like Ajay and a brand like BGauss come together. And we got to be right there making it happen. Take a peek behind the camera with us.

 

 

 

 

 

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Do You Want to Partner With a Celebrity to Promote Your Brand?

Tring makes it simple for you. We connect businesses with popular celebrities who truly align with your brand values, whether you're targeting PAN India or a niche audience.

From Bollywood actors and TV stars to social media influencers, we handle everything from short-term campaigns to long-term ambassador deals.

We don’t just make introductions, but we craft smart collaborations that drive real results.
Let’s work together to build a campaign your audience will remember!