Ajay Devgn, a Bollywood superstar known for his intense performances, endorses major brands across industries like automobiles, beverages, and lifestyle. Notable endorsements include Vimal, Hyundai, Bagpiper, Whirlpool, Hajmola, Sangam Suitings, and Dr. Fixit.
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Ajay Devgn, one of Bollywood’s most versatile and respected actors, has been a fan favourite for decades. Known for his intense performances in films like Singham, Tanhaji, and Drishyam, Ajay has carved a niche as a dependable star with a massive fan base. His calm, strong persona makes him the perfect choice for brands looking to connect with audiences across all age groups.
But why do brands rely on celebrities like Ajay Devgn? The answer lies in trust and visibility. Celebrities have a unique ability to grab attention and influence purchasing decisions. When a superstar like Ajay endorses a product, it instantly builds credibility and connects with millions of loyal fans. His presence adds value, making a brand more relatable and aspirational.
From automobiles and home appliances to food and lifestyle products, Ajay Devgn has become the face of some of the most recognizable brands in the market. In this article, we’ll explore the complete list of brands endorsed by Ajay Devgn in 2024. Let’s take a look at how his star power is helping brands drive success and win over customers!
Brand Name | Brand Category | Brand Description | Ad Medium | Reason for Choosing Ajay Devgn |
---|---|---|---|---|
Dr. Ortho | Healthcare - Joint Care | A company offering products for joint pain relief. | TV Commercials, Print, Online Platforms | Chosen for his mass appeal and to instill trust in the brand's promise of joint pain relief. |
Dabur Hajmola | Digestive Tablets | A widely recognized brand offering digestive tablets in India. | TV Commercials, Print, Social Media | His long-standing association reflects reliability and a trusted household name that resonates with families. |
Pushp Masala | Spice Mix | A spice mix brand known for its variety of blends for Indian cuisine. | TV Commercials, Print | His strong screen presence is leveraged to emphasize the brand's strong and authentic flavor profiles. |
Vimal Pan Masala | Pan Masala | A pan masala brand known for its 'Vimal Bolo Zuban Kesari' tagline. | TV Commercials, Outdoor Advertising | His iconic voice and dynamic persona fit the brand's desire for a bold and influential representative. |
Walkaroo | Footwear | A brand offering a wide range of footwear options for all demographics. | TV Commercials, Print, Digital | Chosen for his versatile appeal to both urban and rural markets, highlighting affordability and style. |
Insecticides India | Agriculture - Insecticides | A company producing a range of insecticides for agricultural use. | TV Advertisements during IPL, Digital | His prominence and credibility appeal to the target market of farmers and rural consumers. |
Gallantt | Building Supplies | A brand dealing with construction materials and building supplies. | Corporate Advertising | Likely chosen for his masculine and strong public image, which aligns with the construction industry. |
KFC India - Hope Initiative | Food & Beverage - CSR Initiative | A KFC corporate social responsibility initiative focusing on health and education. | CSR Campaigns, Digital, PR | Selected for his broad public appeal to create awareness and support for the cause. |
Junglee | Online Gaming | Online gaming platform. | Digital, Social Media | His mass fan following makes him an ideal fit to attract a wide user base to the gaming platform. |
Mushroom World Ayurved | Health and Wellness - Ayurvedic Products | A brand promoting its weight gain formula through Ayurvedic solutions. | Digital, Print | To leverage his celebrity status for promoting health and wellness products. |
AMO Mobility | Electric Mobility | Electric two-wheeler manufacturer emphasizing eco-friendly transportation. | Brand Events, Digital | Chosen for his appeal to a modern audience interested in environment-friendly solutions. |
Junglee Games | Online Gaming Platforms | A company offering various online skill-based games. | Digital, TV Commercials | His popularity is utilized to attract players and establish the brand's credibility in the gaming sector. |
Exxaro Tiles | Building Materials - Tiles | A manufacturer of vitrified tiles in India. | Print, Outlets, Digital | Chosen for his sophistication and charm, aligning with the brand's premium quality image. |
Prayag | Sanitaryware | A brand providing a range of bathroom and plumbing solutions. | TV Commercials, Print | His strong screen presence is well-suited to represent the brand's reliability and strength. |
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Actor Ajay Devgn has been announced as the new brand ambassador for Dr. Ortho, a brand of Divisa Herbals Private Limited, known for its range of ayurvedic healthcare products. The announcement was made by Dr. Sanjeev Juneja, the founder of the company, during a conference at Mumbai Film City Studio. Dr. Juneja expressed that Devgn's popularity and trustworthiness across various social classes make him an ideal figure to represent Dr. Ortho, which includes new products like Back Support, Posture Corrector, and other health aids along with their existing range of oils, capsules, and balms. He emphasized that this partnership aims to address and ameliorate joint discomfort associated with modern lifestyles. Doctor Ortho Oil is known for its amazing results in relieving joint pain, but for severe or chronic pain, it's recommended to use it alongside Doctor Ortho Capsules regularly. Unlike temporary painkillers, Doctor Ortho is an Ayurvedic medicine designed for long-term relief and healing. This combination ensures comprehensive care for joint pain, making it a reliable solution for those dealing with persistent discomfort.
Dabur India Ltd had Bollywood star Ajay Devgn as the brand ambassador for its leading digestive brand, Dabur Hajmola. A new high-energy campaign featuring Devgn, aired, highlighting Hajmola as a 'tasty & fun digestive.' The campaign aims to accentuate the themes of 'Sharing, Chatpata Taste, and Salivation' in an engaging manner. With over 2.6 crore Hajmola tablets consumed daily in India, the brand enjoys massive popularity, much like Devgn himself, who appeals to both young and older demographics. Dabur initiated a high visibility drive and sampled various Hajmola variants across food joints in key markets to strengthen the brand's connection with fun and digestion. This association builds on Hajmola's previous consumer-connect initiatives, which partnered with popular street food outlets to offer a refreshed dining experience and reinforce Hajmola's position as a favoured post-meal digestive.
The video featuring Ajay Devgn is a light-hearted and casual portrayal of a person who is extremely hungry and is on a spontaneous quest for something tasty to eat. Initially, the person seems to want pasta but then shows a preference for something more flavorful, hinted by the use of the word spice. The video cleverly plays with the concept of cravings, moving from a simple desire for the pasta to a more spiced-up version, indicating the use of Pushp Pasta Masala as a desirable secret ingredient. The script creates a relatable and humorous narrative with a touch of urgency reflecting a quick shift in taste preferences towards more spicy, flavoured food. The employment of these dialogue and musical elements suggests that the video is potentially part of a larger promotional campaign or advertisement for Pushp Pasta Masala, presenting it as a quick solution to making perfect, flavoursome pasta.
In Vimal Elaichi's latest ad campaign, Bollywood icons Shah Rukh Khan, Ajay Devgn, Tiger Shroff, and actress Amyra Dastur come together to celebrate "kesari tyohar" (saffron festival). Prior to this partnership with Vimal, Tiger Shroff had collaborated with Pan Bahar, alongside Mahesh Babu. The commercial showcases Devgn and Khan caught in a traffic jam in a small town, leading to a vibrant saffron shower over the town square initiated by opening a packet of Vimal Elaichi. Tiger Shroff adds to the festivity by throwing saffron, with Amyra Dastur also participating in this colourful celebration. Concluding the ad, the trio drives away, marking the scene with the brand's signature gesture and the tagline "Bolo Zuban Kesri," while the background score is provided by singer-composer Ankit Tiwari. Amyra Dastur's involvement marks a rare instance of female Bollywood actors endorsing brands usually promoted by male counterparts, recalling past endorsements by Priyanka Chopra Jonas and Anushka Sharma for Rajnigandha Silver Pearls.
Walkaroo, a leading Indian footwear brand, has enlisted Bollywood superstar Ajay Devgn as its new brand ambassador. The collaboration was announced in conjunction with the launch of over 200 new designs for the festive season, targeting Men, Women, and Kids segments.
The brand partnership is highlighted through a creative advertising campaign featuring Ajay Devgn. The campaign consists of three films set in imaginative locations - the Moon, a Mafia Den, and Emperor Vakbar's Court, each emphasizing the theme 'Walk with Walkaroo.' Known for its crisp scripts and engaging visuals, the campaign aims to echo the brand's message vividly, starting from October 4th across TV and digital platforms.
Ajay Devgn's synergy with the brand's values and his broad appeal is expected to enhance Walkaroo's connection with consumers, particularly in tier II & III cities in the North and West markets.
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