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Key Strategies for Boosting Seasonal Conversion Rates

As businesses prepare for peak shopping periods, such as the festive season, it's crucial to enhance their online platforms to convert the increased traffic into actual sales. This process, known as Seasonal Conversion Rate Optimisation (CRO), involves making strategic improvements to a website to boost the percentage of visitors who complete a desired action, such as making a purchase. In India, the average e-commerce conversion rate is approximately 1.1%, meaning that out of every 100 website visitors, about one person makes a purchase. However, during special times like Diwali or Valentine’s Day, more people are shopping online, creating significant opportunities for businesses. For instance, during Diwali, India's e-commerce market experiences a substantial surge, with platforms like Amazon and Flipkart launching their biggest sales, attracting millions of shoppers seeking deals on electronics, fashion, home decor, and gifts.  Similarly, Valentine's Day has become a popular occasion for gifting, with men leading the purchases, accounting for over 52% of all gifts bought. These trends highlight the importance for businesses to optimise their online platforms during these peak shopping periods to effectively convert increased traffic into actual sales. We'll share simple tips to help businesses make the most of these special times. By following these suggestions, businesses can turn more visitors into happy customers during the festive seasons. Let's dive in and learn how!