How Celebrities Turn Brands Into Market Leaders
Celebrities don’t just promote products anymore. They shape buying decisions. They influence culture. And in many cases, they help brands move from “known” to “market leader.”
But this doesn’t happen just because a famous face appears in an ad. It works when there is the right fit, clear strategy, and long-term thinking.
Let’s break down how it actually works.
The Scale of Celebrity Endorsements in India
Celebrity marketing in India is not small. It’s a serious business lever.
According to the GroupM ESP Celebrity Endorsement Report 2023, the Indian celebrity endorsement market was valued at ₹1,700+ crore in 2022, growing by nearly 20% year-on-year.
That tells you one thing. Brands are not spending this kind of money casually. They invest because endorsements drive awareness, recall, and in many cases, sales.
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