The Role of AI in Personalizing Celebrity Endorsements
Gone are the days of mass-market celebrity ads that simply relied on a star’s name to drive sales.
In India, where the market is diverse and constantly evolving, AI-powered celebrity endorsements are transforming how brands engage with their customers. From Bollywood stars to rising influencers, AI is opening up new opportunities for highly effective marketing strategies. But how exactly does AI personalize celebrity endorsements for targeted marketing? Let’s dive in.
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