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How Influencers and Celebrities Helped Kapiva Boost Its Revenue

If you are a fitness enthusiast, you’ve probably heard of the Ayurvedic brand Kapiva in recent years. Over the past few years, Kapiva has significantly invested in marketing, which led to a 93% surge in its revenue, reaching Rs 114.5 crore in FY23 compared to Rs 59.1 crore in FY22. The brand combined celebrity endorsements with strategic influencer marketing to increase product awareness. It actively converted viewers into customers through social media ads and affiliate marketing campaigns. In this article, I’ll break down how Kapiva’s marketing strategy significantly boosted its brand awareness and revenue, how influencers helped it reach potential customers, and how this approach enhanced its social media presence and organic traffic. I’ll also share insights your brand can apply from Kapiva’s success.