How BlueStone Used Alia Bhatt and Influencers to Make Jewellery Feel Personal
Jewellery holds a special place in Indian life. It’s part of many important moments, promises, celebrations, and milestones. The Indian jewellery market was worth about USD 85.52 billion in 2023 and is expected to grow to nearly USD 89.65 billion in 2024. This shows how deeply people in India value gold, diamonds, and precious stones, not just as accessories but as symbols of emotion and tradition.
A great brand can catch the eye, but it takes more to hold a place in people’s hearts. BlueStone had the designs, the craftsmanship, and the sparkle. What truly made the brand stand out was its blend of celebrity endorsements and thoughtful influencer marketing. The company brought together iconic faces and relatable voices to create meaningful connections. Among them, Alia Bhatt stood out, adding a gentle charm that made the brand feel close and real. This is a story of how the right people, moments, and intentions can shape not just a brand’s image, but its soul.
Birthday
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Wedding Gifts
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