Bru Coffee’s Romantic Celebrity Pairing - Shahid Kapoor & Priyanka Chopra
In 2011, Hindustan Unilever’s coffee brand Bru created one of the most talked-about celebrity campaigns in Indian advertising. By signing Bollywood stars Shahid Kapoor and Priyanka Chopra, the brand found a way to mix real-life gossip with smart marketing. At the time, the two actors were linked off-screen and had already won hearts with their chemistry in the 2009 film Kaminey. The move gave Bru a new wave of attention, made coffee look cool for young India, and left behind campaigns that are still remembered today.
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