The New Age of Fame: Where Celebrity Marketing Is Headed
Celebrity marketing in India is changing. And it’s changing fast.
There was a time when a big Bollywood face and a prime-time TV slot were enough. Brands signed actors for years. Ads ran on television. That was the formula.
But today, fame looks different. Attention is fragmented. Audiences are sharper. And brands want measurable results.
So, where is celebrity marketing headed in India? Let’s break it down.