Ranbir Kapoor and Alia Bhatt for Lay’s: Youth-Centric Marketing Done Right
Lay’s collaboration with Ranbir Kapoor and Alia Bhatt marked a clear shift in how the brand wanted to speak to India’s young snackers. The brand was moving away from straightforward “great taste” messaging and towards a more emotionally vibrant, youth-coded world built around mood, personality, and modern pop-culture behaviour. Ranbir and Alia, two of India’s most charismatic, playful, and instantly relatable stars, became the perfect duo to anchor this refreshed identity.
Instead of focusing on just flavour, Lay’s used them to spotlight moments of joy, banter, and everyday fun, the kind of spontaneous interactions that define Gen Z and millennial behaviour. Both actors brought warmth, humour, and effortless charm to Lay’s storytelling, helping the brand create snackable, shareable, and culturally relevant campaigns at exactly the right time.
Birthday
Anniversary
Wedding Gifts
Women
Men
