Acer India’s Marketing with Bollywood and Sports Icons

Acer has built its brand in India by working closely with Bollywood stars and sports icons. From laptops to gaming products, the brand has used familiar faces to build trust and recall. This page looks at how Acer’s celebrity-led campaigns helped it stay visible and relevant in a competitive market.

Acer is a popular tech brand in India, known for its laptops, monitors, TVs, and smart home products. Over the years, Acer has used familiar faces from Bollywood and sports to talk about its products in a simple and relatable way. These campaigns help the brand reach different age groups and make technology feel less complex and more part of everyday life.

On this page, we’ll look at how Acer uses Bollywood actors and sports icons in its marketing. We’ll cover the celebrities the brand has worked with, the type of campaigns they’ve done, the products they promote, and how these partnerships help Acer stay visible and relevant in a crowded tech space.

Acer India’s Brand Ambassadors

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Acer India often teams up with Bollywood actors and sports stars to promote its range of laptops, TVs, and smart home gadgets. These partnerships help the brand reach new audiences and add a human touch to its tech products.

• Janhvi Kapoor (2024–Present)

Acer India’s newest ambassador is film actress Janhvi Kapoor. In late 2024, she became the face of both the Acer and Acerpure lines. In her ads she promotes a wide range of products, from sleek laptops and 4K smart TVs to air purifiers and vacuum cleaners. Janhvi’s youthful style connects Acer’s tech with lifestyle and fashion. For example, her campaign shows how gadgets fit into a modern, on-the-go life. Key products she promotes include:

1. Laptops (Swift series): Thin, fast laptops for students and professionals.

2. Gaming laptops (Predator series): High-power machines for gamers.

3. Acerpure devices: Air and water purifiers plus vacuum cleaners for healthy homes.

4. Smart TVs: High-resolution TVs for home entertainment.

Her broad appeal makes tech seem accessible and stylish to young customers.

• Sunil Chhetri (2023)

In 2023, Acer India brought on football star Sunil Chhetri as a festive-season ambassador. Chhetri’s ads emphasize reliability and performance – traits he’s known for on the field. The campaign positioned Acer laptops and devices as dependable tools during festivals and holidays. By featuring a popular sports hero, the ads tapped into youth empowerment and team spirit. For example, he appeared in a Diwali campaign highlighting how Acer gear can power a family celebration or a young student’s learning.

• Sonu Sood (2020)

During the 2020 pandemic, actor Sonu Sood became Acer India’s brand ambassador. He led the “Next-Generation Digital Evolution” campaign, which highlighted dependability and trust in Acer’s products. In these ads, Sonu shows families and students using Acer PCs and monitors to stay connected during lockdown. The message was that Acer technology can help people work or learn from home, emphasizing safety and performance. Sonu’s trustworthy image helped assure customers that Acer’s hardware would not let them down during tough times.

Past Endorsements and Campaigns

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Acer India has a history of working with top celebrities to launch new products and campaigns. These past partnerships have helped build the brand’s premium image and highlight key device features.

• Anushka Sharma (2016)

Bollywood actress Anushka Sharma promoted Acer India’s new high-end devices in 2016. She starred in ads for breakthrough products like the ultra-thin Swift 7 laptop and the massive Predator 21 X gaming laptop. These “world-first” devices were cutting-edge at launch. Anushka’s campaigns appeared both online and on TV, reaching wide audiences. By associating with a popular actor, Acer positioned these laptops as must-have gadgets. Highlights:

1. Launching the slim Swift 7 and the powerful Predator series.

2. Reaching tech fans with innovation and style.

• Hrithik Roshan (2012–2014)

From 2012 to 2014, superstar Hrithik Roshan was one of Acer India’s first major celebrity partners. He headlined the global “We ask not why, but why not” campaign, which focused on innovation and durability. One memorable part of the campaign was a TV commercial called “Beyond the Obvious.” In it, Hrithik used an Acer laptop to film parts of the ad itself, showing off the laptop’s multimedia power. His ads highlighted features like a special hinge that lets the laptop screen rotate 180 degrees. Hrithik’s action-star image helped Acer stress strong design and creative possibilities.

Product Focus in Celebrity Ads

Each Acer ad campaign ties a celebrity to specific product lines. This section shows how Acer’s marketing highlights products.

• Laptops (Swift and Predator series)

Most celebrity ads put Acer’s laptops front and center. The Swift series is shown as ultra-slim, lightweight, and fast – ideal for students and professionals on the go. The Predator series focuses on gaming power with top processors and graphics. For example, Hrithik and Anushka highlighted features like sleek design and high-speed performance. These ads often point out product specs: fast processors, long battery life, sharp displays, and stylish looks.

• Smart Home (Acerpure line)

Acer’s Acerpure brand covers smart home devices: air and water purifiers, vacuum cleaners, and more. Janhvi Kapoor’s recent ads use these products to show a healthy, modern home life. In one campaign she talks about clean air and convenient living. By pairing a trendy actor with home appliances, Acer shifts its image from just computers to a tech-savvy lifestyle. The message is: Acerpure devices bring both function and style into daily life.

• TVs and Monitors

Some ads highlight Acer’s large displays and monitors. These smart TVs and desktop screens boast 4K resolution and smart features. Celebrity spots point out crisp image quality and easy streaming. For instance, Janhvi appears in ads demonstrating how clear an Acer TV’s picture is when watching movies or gaming. These promotions tie high-quality visuals to entertainment and productivity, with celebrities showing that Acer screens can be part of fun or work.

Choosing the Right Celebrity for Your Brand

Picking the right face for your campaign is crucial. Acer’s examples show how a good match can shape public perception. Here are key points to consider when selecting an endorser.

• Align with Your Brand Values

Choose someone whose image matches your brand’s values. Acer’s picks reflect its message: trust, innovation, and youthful energy. During the pandemic, Sonu Sood’s caring persona reinforced Acer’s focus on reliability. A sports icon like Sunil Chhetri emphasized performance and teamwork. And a young star like Janhvi Kapoor brings a fresh, modern feel that fits Acer’s stylish devices. Ask yourself: does the celebrity share the spirit of your product? A natural fit feels authentic.

• Reach Your Target Audience

Consider who follows the celebrity. Each public figure has a core fan group. For example, a Bollywood star like Anushka or Janhvi draws movie fans and young adults. A sports hero like Chhetri attracts athletes and youth who care about a healthy, active image. Acer targeted young professionals with its Swift laptop ads and gamers with Predator. Think about who you want to reach (students, parents, gamers, etc.) and pick a celebrity they admire.

• Match Campaign Goals

Think about the goal of your campaign. A festival promotion might need a family-friendly figure, while a cool tech launch might want a trendsetter. Acer’s festive ads used Chhetri to bring energy and fun, while product launch ads used stylish actors to highlight innovation. Also consider timing: an always-on social campaign might use digital influencers, while a big TV commercial could feature a movie star. The key is that the celebrity’s role in the campaign feels natural.

• Leverage Influencers and Creators

Beyond actors and athletes, brands often use influencers. These are people with large online followings, like YouTubers or Instagram stars. They can create authentic content about your product for their niche audience. Acer’s recent marketing pushes into “always-on” social media could include such creators. If you want to try this, look for influencers who talk about tech or lifestyle – they can be a cost-effective complement to big-name celebrities.

Conclusion

Acer India’s marketing shows that the right celebrities can give tech products a human touch. From Hrithik Roshan’s action-packed ads to Janhvi Kapoor’s lifestyle campaigns, each endorsement highlights Acer’s devices in a memorable way. These examples prove that a well-chosen spokesperson can bring attention, credibility, and excitement to a brand.

Whether you are launching a new laptop or a smart home gadget, a suitable celebrity or influencer can help your message reach the right people. If you want to boost your brand with the perfect face, our team can help. Fill out our contact form, and we will connect you with the right celebrity or influencer for your campaign.