List Of Brands Endorsed By Hrithik Roshan - 2024

Hrithik Roshan, a celebrated Bollywood star, is a sought-after brand ambassador due to his charisma, fitness, and versatility. He represents top brands across industries, including fashion, technology, beverages, and fitness, amplifying their visibility and aligning with their target audiences.

In the world of glamour and influence, few stars shine as brightly as Hrithik Roshan. Known for his unparalleled charisma, impeccable dance moves, and acting prowess, Hrithik is not just a Bollywood icon but also a global sensation. His chiselled physique, captivating screen presence, and relatable personality make him a favourite among audiences and brands alike. Whether he’s inspiring with his fitness journey or setting fashion trends, Hrithik represents excellence and aspiration.

Celebrity endorsements hold immense power in today’s marketing landscape. They bridge the gap between brands and consumers, creating trust and driving appeal. When a star like Hrithik endorses a product, it gains instant credibility and attention, tapping into his massive fan base. Brands leverage his dynamic persona to connect with diverse audiences, from fitness enthusiasts and tech-savvy individuals to fashion-conscious shoppers.

In 2024, Hrithik continues to dominate the endorsement space, representing a variety of brands across industries like fashion, technology, beverages, and fitness. His collaborations not only amplify the brands’ visibility but also solidify his status as one of the most sought-after brand ambassadors. Dive into the list of brands Hrithik Roshan endorses this year and discover why he remains a marketing powerhouse.

Brands That Have Worked With Hrithik Roshan

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Table Of Contents

1. Zebronics
2. Bisk Farm
3. Probus Insurance
4. Zomato
5. Mountain Dew
6. Beardo
7. RummyCircle
8. Myntra
9. Clear Premium Water
10. Ferrero Rocher
11. RuPay Prime Volleyball League
12. BeatXP
13. MobilTM
14. Euronics
15. itel Mobile

1. Zebronics

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Zebronics, a prominent brand in technology aiming to upgrade audio and visual experiences, did an exciting advertising campaign, "Ab Home Ko Banao Home Theatre," featuring Hrithik Roshan. This campaign focuses on promoting Zebronics' advanced Soundbars and Projectors, with an objective to transform every household into a splendid home theatre setup.

Zebronics is changing the narrative by making top-quality home theatre experiences affordable and accessible to a broader audience. The campaign underlines the brand's mission: to offer "Premium for Masses," ensuring that high-quality home theatre setups are within reach, catering to various needs and budgets. Hrithik Roshan has his embodiment of passion and excellence, qualities that Zebronics upholds. He highlights the advertisement's message of making exceptional home theatre experiences accessible, supported by the latest technologies, including Dolby.

2. Bisk Farm

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Bisk Farm introduces a new television commercial (TVC) for its Googly biscuit range, starring Bollywood superstar Hrithik Roshan as the brand ambassador. Known for its tagline 'Googly- Taste with a Twist,' this campaign showcases a playful exchange between a husband and wife, emphasizing the biscuit's unique flavour that combines sweet and salty in an unexpected twist.

The Googly biscuits stand out in the market as a disruptor, offering consumers an innovative taste experience through a variety of flavours and variants. The TVC captures the essence of this product through a humorous scenario where Hrithik Roshan jests with his wife, leading to a light-hearted moment of jealousy, highlighting the brand's innovative approach to biscuit flavours.

This campaign is designed to elevate product awareness among a broad audience and will be aired in seven different languages: Hindi, Bengali, Marathi, Telugu, Odiya, Kannada, and Assamese, indicating a targeted approach to reach diverse demographic groups across India. The campaign seeks to closely relate to Hrithik Roshan's charming on-screen persona and the brand's distinctive flavour profile.

3. Probus Insurance

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Probus Insurance Broker, a leading Insurtech company in India, launched its inaugural digital ad campaign titled 'Aapka Saathi, Aapka Saarthi,' featuring Bollywood superstar Hrithik Roshan as their brand ambassador. This campaign, inspired by the crucial role Insurance Advisors (PoSP) serve as both companions (Saathi) and guides (Saarthi) throughout the insurance decision-making journey of clients, underscores Probus's commitment to supporting its policyholders from the moment they choose a policy to the point of claim realization.

The campaign is conveyed through two touching TV commercials. One shares the story of a man who, having faced many uncertainties and finally bought his own home, is advised by a Probus Partner and Hrithik Roshan on the importance of securing it with insurance. The other TVC portrays a retired, ailing teacher who is advised by her former student, now a Probus PoSP, to get health insurance, with Roshan echoing the guidance given.

The campaign aims to expand Probus's reach from covering 80% of India's pin codes to achieving a full 100%, utilizing TV, digital platforms, OTTs, cinema, and outdoor advertisements for comprehensive national visibility. This innovative campaign marks a pivotal step for Probus, leveraging Hrithik Roshan's star power to embody the brand's values of trust and dynamism while seeking to extend its footprint across India and reinforce its role in enriching the financial wellness of its customers.

4. Zomato

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The ad showcases Hrithik Roshan craving different local delicacies from various cities, thus underlining the brand's expansive delivery network. The Zomato ad features an interior and exterior scene where Roshan is inside a black truck with armed personnel, contrasting the firing sound outside with a Zomato delivery man arriving with his order. Hrithik Roshan’s image as a fitness enthusiast and someone who enjoys life aligns well with Zomato's focus on food and lifestyle, appealing to health-conscious consumers. By highlighting local delicacies from various cities, Roshan helps emphasize Zomato's expansive delivery network, reinforcing the brand's commitment to celebrating regional cuisines.

5. Mountain Dew

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Mountain Dew's summer campaign featuring Hrithik Roshan capitalizes on the actor's embodiment of the brand's ethos, "Darr Ke Aage Jeet Hai" (Victory Lies Beyond Fear). The advertisement highlights Roshan performing a daring stunt atop Dubai's Burj Khalifa, demonstrating the courage and determination central to Mountain Dew's messaging. The TVC captures Hrithik taking on a high-pressure scenario, resonating with the brand's philosophy of pushing boundaries and overcoming challenges.

Hrithik Roshan's career is marked by resilience, adaptability, and pushing personal and professional limits, perfectly aligning with Mountain Dew's focus on conquering fear and achieving greatness. His reputation as a versatile actor and a fitness icon makes him relatable and inspiring to a broad demographic, especially younger audiences.

6. Beardo

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Beardo announced Bollywood superstar Hrithik Roshan and prominent cricketer KL Rahul as their new brand ambassadors. To celebrate this collaboration, Beardo released a lively music video paying tribute to the timeless appeal of the moustache (Mooch). This video features an ensemble of India’s esteemed names such as Hrithik Roshan, KL Rahul, digital content creators Nick (BeyouNick) and Kunal Kapoor, as well as musician Binny among others. The video showcases them engaging in a synchronized dance, emphasizing the charm and allure of sporting a moustache through Beardo's invigorating mooch anthem.

Hrithik has long been associated with good looks and a polished appearance. His involvement in the campaign underscores the brand's focus on the timeless and classy appeal of a well-groomed man, especially one who takes pride in his appearance, like those who sport beards

7. RummyCircle

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Games24x7, a leading online gaming platform, brought Hrithik Roshan as the brand ambassador for RummyCircle, India’s largest online skill gaming platform. Hrithik is prominently featured across RummyCircle's multimedia campaigns, which cover television, digital, and social media platforms. Hrithik's versatility, talent, and massive appeal align perfectly with Games24x7's commitment to delivering unique gaming experiences. Rummy, as Hrithik Roshan noted, is not just a game of skill but also a fun way to develop life skills such as intellectual acumen, patience, and tact, which mirror the skills needed to face life's challenges.

The collaboration kicks off with a new campaign #RahoEkKadamAage featuring Hrithik Roshan, set to launch with a high-impact television commercial on January 29th. The campaign aims to illustrate how mental agility and the right approach can help navigate through unexpected life situations, using real-life scenarios.

8. Myntra

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Myntra, one of India's premier destinations for fashion and beauty, has unveiled a comprehensive multichannel marketing campaign in anticipation of the 16th edition of its flagship event, the End of Reason Sale (EORS), set to take place from June 11th to June 16th. The campaign aims to attract approximately 250 million shoppers nationwide, offering enticing deals from top international and domestic brands.

The campaign features popular Bollywood celebrities Hrithik Roshan, Kiara Advani, and Siddhant Chaturvedi, who are expected to generate widespread excitement for the event among their substantial fan bases. To showcase the event's offerings, Myntra has released two master ad films starring these celebrities in various trendy outfits, emphasizing the wide range of fashion available.

9. Clear Premium Water

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Hrithik Roshan has been the brand ambassador for Clear Premium Water, continuing a successful partnership into 2025. Celebrating a year of collaboration, the partnership has significantly contributed to establishing Clear Premium Water as India's rapidly growing bottled water brand. Hrithik Roshan, renowned for his talent and popularity, has been pivotal in promoting the brand's mission of delivering safe and clean drinking water. Reflecting on the anniversary, Roshan praised Clear Water for its quality and commitment to making a conscious choice towards clean drinking water. Looking ahead, their continued partnership aims to reinforce Clear Water's reputation and impact in the bottled water market, underscored by a commitment to healthy living and environmental stewardship.

10. Ferrero Rocher

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Ferrero India Private Limited teams up with  Hrithik Roshan for a charming Valentine's Day campaign for Ferrero Rocher. This initiative aims to enrich the celebration of love, highlighting how special moments become truly golden with Ferrero Rocher chocolates. Emphasizing the brand's exquisite combination of flavours and textures, the campaign, featuring Roshan, suggests Ferrero Rocher as the perfect golden gift to elevate any Valentine's Day celebration.

Ferrero Rocher selected Hrithik Roshan as a brand ambassador due to his alignment with the brand's premium and elegant image, making him an ideal match for campaigns targeting an audience that values style, sophistication, and meaningful gifting. His charismatic persona and widespread appeal resonate well with the brand’s focus on creating a "golden" and memorable experience for special occasions like Valentine’s Day.

11. RuPay Prime Volleyball League

The RuPay Prime Volleyball League onboarded Bollywood superstar Hrithik Roshan as the Brand Ambassador for its third season, which is powered by A23. Hrithik Roshan, known for his dedication to fitness, finds a natural fit with the sport due to his love for the physicality of volleyball. The actor has even engaged with some of the top volleyball stars in anticipation of the new season. Hrithik's association with the league would enhance its glamour and adventurous spirit, serving as an inspiration for athletes. The league, marketed by Baseline Ventures and featuring nine franchises, witnessed a substantial increase in viewership and digital engagement in its second season, with a cumulative viewership of 206 million, up from 133 million from the first season.

12. BeatXP

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BeatXP announced Hrithik Roshan as the brand ambassador for its lineup of massagers, marking a significant moment as the demand for health and fitness gadgets increases. Hrithik Roshan's association with BeatXP aims to strengthen the brand's position within the body massager market, where it currently ranks among the top three brands in India. This collaboration is reflective of both parties' commitment to promoting wellness and self-care.

The introduction of the #BeatTheLimits campaign, spearheaded by Hrithik Roshan, embodies the spirit of pushing beyond mediocrity and advancing wellness technology. This initiative encourages individuals to transcend their limitations, promoting an innovative range of massagers designed to rejuvenate, re-energize, and revitalize users, thereby advocating holistic well-being. Hrithik Roshan highlights the alignment of his dedication to fitness with the brand's core values. Hrithik Roshan shared his enthusiasm for the partnership, praising BeatXP's commitment to healthcare solutions and emphasizing the importance of prioritizing self-care for holistic well-being.

13. MobilTM

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Mobil has a longstanding history of over a century in serving the lubrication needs of consumers and is known as a technology leader and trusted brand. Mobil's products are designed to deliver exceptional engine performance and protection for various vehicles, including cars, trucks, and motorcycles, while also helping businesses across industries to minimize costs, enhance productivity, and improve equipment efficiency. Mobil, a globally recognized lubricant brand, has appointed Bollywood superstar Hrithik Roshan as its new brand ambassador. Known for his confidence and dynamic energy, Hrithik Roshan aligns with Mobil's brand ethos of driving human progress, instilling confidence, and helping customers realize their full potential.

14. Euronics

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Euronics stands out in the market for its innovative, sustainable, and touchless automation solutions like hand dryers, sensor taps, and soap dispensers, among others. Hrithik Roshan's endorsement has significantly elevated the brand's marketing efforts and customer relations, leveraging extensive digital and social media campaigns. Roshan embodies the brand's values of innovation, style, and performance, noting his pivotal role in enhancing Euronics's brand image and market reach within the competitive Indian building material industry.

15. itel Mobile

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itel Mobile India announced Hrithik Roshan as its new brand ambassador. With this strategic partnership, itel aims to strengthen its connection with the Indian populace by leveraging Hrithik's extensive appeal across various consumer segments. This collaboration is intended to enrich itel's brand narrative with the tagline #JodeIndiaKaHarDil, emphasizing the brand's dedication to linking every Indian heart through technology.

itel has carved a niche for itself in the sub-INR 8,000 phone segment, becoming a favourite brand with high repeat customer rates among first-time buyers. By associating with Hrithik Roshan, whose stardom reaches even the most remote parts of India, itel aims to make technology more accessible and affordable, aligning with its mission to empower every Indian with superior and innovative digital solutions. Having Hrithik as the face of itel, emphasises the actor's embodiment of the brand's ethos of hard work, determination, and versatility