Why should brands collaborate with tech influencers for product promotion?

Tech influencers have a dedicated following that trusts their opinions on the latest gadgets and tech products. Collaborating with them allows brands to reach a targeted audience, increase brand credibility, and drive engagement through authentic and relatable content.

How do tech influencers impact consumer purchasing decisions?

Tech influencers often review, demonstrate, and provide hands-on insights into products, helping potential customers make informed buying decisions. Their influence and authentic recommendations can boost a brand’s visibility and significantly impact purchase behavior.

What type of tech products do influencers typically promote?

Tech influencers promote a wide range of products, including smartphones, laptops, headphones, smartwatches, and accessories, as well as software and apps. Their content can highlight product features, unboxing experiences, and pros and cons, catering to different audience needs.

How can a brand choose the right tech influencer for a campaign?

Brands should select tech influencers based on their niche, audience demographics, engagement rates, and content style. Aligning these factors with the brand’s target audience and campaign goals ensures effective and meaningful partnerships.

What are some best practices for brands working with tech influencers?

Brands should ensure transparency, provide creative freedom to influencers, and establish clear campaign objectives. Collaboration on campaign ideas and authentic messaging allows influencers to create content that resonates with their followers, enhancing engagement and authenticity.

Top 10 Tech Influencers in India You Should Follow

Shlok Srivastava, popularly known as TechBurner, is a renowned tech creator and entrepreneur celebrated for his playful presentation style and unique visuals. With over 8.3 million subscribers on YouTube, his TechBurner channel delivers engaging gadget reviews, tech tutorials, and life hacks, making complex technology accessible to a broad audience. Shlok initially created English content but transitioned to Hindi to better connect with his viewers, amassing millions of monthly views.

As a tech influencer, he has collaborated with over 200 brands, showcasing his influence and industry reach. His ability to combine entertainment with insightful tech reviews has made him one of India's top tech influencers, inspiring millions with his innovative approach.

2. Naman Deshmukh

Instagram ID: @techplusgadgets
Instagram Followers: +3.5M

Naman Deshmukh is a prominent tech influencer known for his concise, unbiased reviews and comparisons of mobile technology, gadgets, and smart devices. His knack for simplifying complex tech concepts into easy-to-understand language has made him a trusted name among tech enthusiasts and casual consumers alike.

Starting his journey in 2017 while pursuing a computer science degree, Naman has since gained recognition for his impactful content. In November 2022, he was honoured as Meta Creator of the Month, highlighting his influence in the digital space. Beyond content creation, Naman has launched 'The Growth Plus,' a course designed to help individuals enhance their social media presence.

His collaborations with leading brands like Reliance, Amazon, Xiaomi, Windows, Samsung, and Mahindra showcase his versatility and industry appeal. Currently working closely with Samsung and Microsoft, Naman continues to shape the tech content landscape with engaging, reliable, and innovative insights.

3. Jai Arora

Instagram ID: @tech_iela
Instagram Followers: +3.1M

Jai Arora is a tech influencer recognized for his clear and straightforward presentations on mobile devices, tech accessories, and product features. His content offers practical tech tips, comparisons, and insights, making it ideal for users looking to maximize the potential of their gadgets.

Jai's journey in the tech space spans a variety of topics, from unboxing the latest gadgets to issuing public service announcements about counterfeit phones in circulation. His credibility and expertise have earned him collaborations with leading brands like Google, YouTube, Amazon, and Microsoft. Additionally, his unique ability to connect with diverse audiences has led to creative collaborations with popular artists such as Badshah and B Praak.

4. Rajiv Makhni

Instagram ID: @therajivmakhni
Instagram Followers: +1.7M

Veteran tech journalist Rajiv Makhni brings his expertise to Instagram through @therajivmakhni. With years of experience, he shares professional insights, reviews, and industry trends, making him a highly credible source for followers interested in tech developments and innovative gadgets.

5. Arun Prabhudesai

Instagram ID: @trakintech
Instagram Followers: +1.2M

Arun Prabhudesai, the founder of Trakin Tech, is one of India's most prominent tech YouTubers, known for delivering a localized perspective on technology news and updates tailored to the Indian market. His channel, Trakin Tech, boasts an impressive 11.8 million subscribers and features daily content, including smartphone and gadget unboxings, reviews, breaking tech news, and general insights into consumer technology.

Beyond Trakin Tech, Arun has built a digital media empire with multiple channels, such as Trakin Tech Marathi, Trakin Tech English, Trakin Auto, Trakin Ke Funde, and Trakin Shorts, catering to diverse audiences. With a professional background in internet services since 1996 and as the founder of Armoks Interactive Labs, a digital media company based in Pune, Arun has been a trailblazer in India's tech content landscape.

His dedication to providing honest reviews, informative tech content, and breaking news has made Trakin Tech a trusted source for Indian tech enthusiasts. Whether it's telecom updates, gadget reviews, or in-depth tutorials, Arun Prabhudesai continues to engage millions of viewers across India.

6. Sanidhya Tulsinandan

Instagram ID: @sanidhya.ai
Instagram Followers: +890K

Sanidhya Tulsinandan stands out as a leading creator in the technology and AI space, blending advanced insights into artificial intelligence with practical software tutorials and tech hacks. His content on AI trends, coding tips, and consumer tech innovations offers his Instagram followers valuable, cutting-edge knowledge.

With a professional background as a UX and product designer at Microsoft and FlyFin AI, Sanidhya brought his expertise to the entrepreneurial world by founding superbrain.app in October 2023. His unique perspective as both a creator and industry professional makes his insights deeply relatable and actionable for tech enthusiasts.

Sanidhya’s journey began on YouTube in 2017, but his Instagram handle, sanidhya.ai, gained significant traction in 2023, establishing him as a prominent voice in the tech community. Recognized for his impact, he earned the prestigious Cosmo Tech Influencer of the Year award in 2024.

Whether it's exploring AI's future or sharing practical design and coding tips, Sanidhya continues to inspire and educate his audience, solidifying his position as a top influencer in the AI and tech space.

7. Tejas Patil

Instagram ID: @elementec
Instagram Followers: +1.2M

Tejas Patil is a visionary tech influencer with a unique focus on specialized tech products, accessories, and innovative gadgets. Known for simplifying complex tech topics, his tagline “Tech Tips that make you 1% smarter” encapsulates his mission to make technology accessible to everyone.

Starting from humble beginnings, Tejas turned his passion for technology into a thriving career, overcoming challenges with dedication and persistence. His relatable and informative content quickly gained traction, making him a trusted voice in the tech community. Today, Tejas is celebrated as a two-time TEDx speaker and the 2023 winner of the “Best Tech Influencer” award.

Tejas’s expertise extends beyond social media; he founded @Sugarcoat_in, a community platform for tech enthusiasts to connect, share, and learn. With collaborations involving major brands like Google, Amazon, Microsoft, and YouTube, and partnerships with industry icons like Badshah and B Praak, Tejas continues to expand his influence.

His inspirational journey from a curious learner to a leader in the tech space showcases his commitment to empowering individuals with knowledge and fostering innovation.

8. Akash Pal

Instagram ID: @technical_sky
Instagram Followers: +1M

Akash Pal creates content on consumer electronics and gaming tech, offering tips, tricks, and in-depth reviews of gadgets and gaming devices. His audience, particularly gamers and gadget lovers, appreciates his detailed hardware breakdowns and recommendations.

9. Ashutosh Pratap Singh

Instagram ID: @technical_sapien
Instagram Followers: +1M

Known as @technical_sapien, Ashutosh Pratap Singh combines humour and tech knowledge, engaging a younger audience with his lighthearted take on complex topics. His videos cover smartphone reviews, app tips, and general tech insights, making tech approachable and fun.

10. Mani Sandhu

Instagram ID: @mrtechinside
Instagram Followers: +964K

Mani Sandhu shares tech reviews and insights focusing on th latest gadgets, mobile phones, and tech accessories. His straightforward approach and detailed analyses make him a trusted name for those looking for practical device recommendations.

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