The Role and Impact of Celebrity Endorsements on Reliance Trends

Celebrity endorsements are a big part of Reliance Trends’ marketing approach. By teaming up with popular actors and influencers, the brand reaches young shoppers & builds stronger visibility. These collaborations showcase fashion & also help customers connect with the brand. Let’s look at how these endorsements shape Reliance Trends’ success.

Reliance Trends was founded by Mukesh Ambani in 2007 as part of Reliance Retail. It is a fashion and lifestyle retail chain that offers clothing, footwear, and accessories for men, women, and kids. 

The brand quickly grew across India, making fashion accessible and affordable to a wide range of customers. With its focus on fast fashion and a mix of Indian and western styles, Reliance Trends became a go-to choice for everyday wear.

To strengthen its reach, the brand turned to celebrity endorsements. By collaborating with well-known film stars and influencers, Reliance Trends connected with young shoppers and created campaigns that felt more relatable. 

These celebrity-driven promotions gave the brand visibility beyond traditional advertising and built trust among audiences who admired these personalities. This smart use of celebrity power helped Reliance Trends grow its presence in the highly competitive fashion retail market. 

How are Celebrity Collaborations Good For Fashion Stores?

Celebrity collaborations have become one of the most reliable ways for fashion stores to connect with people. Shoppers often look for something beyond clothes – they want a story, a style, or even an aspiration. When a store brings in a celebrity, it bridges that gap. 

Let’s look at three reasons why celebrity endorsements are good for fashion stores.

1. Celebrities Build Instant Trust

Fashion is a competitive business. A new collection can easily get lost in the crowd unless it has a face that people recognize. Celebrities bring credibility because audiences already know them and connect with them. When a well-known actor, influencer, or sports star wears a brand, it automatically creates trust. People feel reassured that if someone they admire chooses that label, it must be worth exploring.

2. They Attract More Customers

A celebrity can turn a regular campaign into an event. Shoppers are drawn to stores and promotions that feature someone famous. It creates curiosity and encourages people to visit in person or check out the brand online. Stores often see a direct rise in footfall and sales during such campaigns. And it’s not only about one-time buzz. If the collaboration feels genuine, customers keep coming back to see what’s new.

3. Celebrities Shape Fashion Trends

Celebrities are trendsetters. What they wear in films, on social media, or at events often becomes popular among young shoppers. By linking with celebrities, fashion stores stay in step with what’s trending. It helps them appeal to younger audiences who want to dress like their favorite stars. This way, the store doesn’t just sell clothes, it sells the chance to be part of a larger trend.

For fashion stores, celebrity collaborations are more than marketing. They build trust, draw people in, and help set the style direction. 

With the right celebrity, a store can move from being just another retail outlet to a brand that people talk about and follow. That’s why collaborations continue to be such a strong tool in fashion retail.

Notable Celebrity Endorsement Campaigns By Reliance Trends

1. Aditya Roy Kapur and Shraddha Kapoor - Aashiqui 2 at Reliance Trends Store

Actors Aditya Roy Kapur and Shraddha Kapoor while promoting their film Aashiqui 2 visited a Reliance Trends store at Infiniti Mall, Mumbai. Reliance Trends chose Aditya and Shraddha because they were the faces of Aashiqui 2–fresh, youthful, and much-loved by Bollywood’s young audience. 

Their style quotient matched the kind of fashion the brand wanted to highlight: trendy yet wearable. During the event, Shraddha praised the brand’s blend of design, fabric, and affordability. Using them as promoters helped Reliance Trends in multiple ways. 

First, it drew fans into the store curious to see the stars and their fashion picks. Second, their strong association with the film added aspirational value to the collection. And third, showing real celebrities use the brand solidified trust among shoppers who aspire to look like their favorite stars.

2. Mahesh Babu and Daughter Sitara - Summer Occasion Wear

 

 

 

 

 

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In the Summer Occasion Wear campaign, Reliance Trends unveiled its “New Times. New Trends” collection, starring Mahesh Babu and his daughter Sitara. The ad shows them exploring a mix of casual, western, and festive wardrobe options–trying looks, exchanging fun Gen Z lingo, and highlighting how the collection fits every mood under the sun.

Reliance Trends picked Mahesh Babu and Sitara because their appeal spans generations–Mahesh is a respected film star loved across South India, and Sitara adds freshness and a youthful touch. Their pairing helped the brand reach both older fans and younger shoppers who seek style and elegance.

This collaboration gave the campaign emotional resonance and authenticity. Fans felt a stronger connection seeing a real father-daughter duo promoting fashion, which made the collection feel more meaningful than just another run-of-the-mill seasonal launch. The ad helped Reliance Trends expectantly position the Summer Occasion Wear line as stylish, accessible, and family-friendly.

3. Kiara Advani x Reliance Trends as Brand Ambassador

Reliance Trends picked Kiara Advani because she blends modern style with mass appeal. She’s widely admired for her fashion sense, elegance, and how she makes both ethnic and western looks feel accessible. That made her a strong match for a brand that wants to serve young, style-conscious shoppers who want trendy clothes without over-complication.

With Kiara on board, the brand tapped into her fanbase, which tends to include millennials and Gen Z buyers who follow celebrities’ looks closely. Her involvement in campaigns helps Reliance Trends claim a spot in conversations around fashion trends–people see a celeb wearing something and then look to buy it. That kind of influence raises visibility and makes the brand seem more relevant and aspirational.

4. Sidharth Malhotra x Reliance Trends as Brand Ambassador

Reliance Retail’s Trends Footwear signed Sidharth Malhotra (alongside Kiara Advani) as a brand ambassador. The brand saw him as someone who connects well with youth. His style, recognition, and screen persona fit the kind of image Trends wanted–fashionable, aspirational, yet relatable for everyday shoppers.

By using Sidharth, the brand tapped into his fan following among millennials. His endorsement helped raise visibility for Trends Footwear across 355+ cities, and added credibility to their fashion collections.

His presence made the brand feel more premium without disconnecting from regular consumers. And when people see someone they admire associated with a brand, they are more likely to believe that the quality, style, and value are good. 

Overall, having Sidharth on board strengthened the brand’s image among young fashion buyers.

5. Vicky Kaushal x Janhvi Kapoor - Winter Sweatshirt Collection Launch

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In the Winter Sweatshirt Collection Launch ad, Reliance Trends showcased cozy and stylish winter wear led by Vicky Kaushal and Janhvi Kapoor. The video captures them modeling sweatshirts in different looks–casual, layered, and festive–highlighting the warmth and style of the collection.  

Reliance Trends picked Vicky and Janhvi because they appeal across a wide age group. Vicky is admired by men and younger urban shoppers, while Janhvi appeals to women and fashion-conscious audiences. Their joint presence helped the brand show that these sweatshirts are trendy, versatile, and meant for everyone.  

By having two popular faces wearing the collection, Reliance Trends made it easier for its target audience to imagine themselves in the clothes. That connection boosts confidence in buying. And seeing celebrities they like wearing what the brand sells gave the collection instant visibility and credibility. 

6. Keerthy Suresh - Summer Floral Collection

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In the Summer Floral Collection ad, Keerthy Suresh brings vibrant energy to the screen, showcasing a range of floral outfits that capture the essence of summer. The ad features her effortlessly transitioning through various settings, each highlighting the versatility and freshness of the collection. Her expressions and styling choices resonate with the season's spirit, making the collection feel both aspirational and accessible.

Reliance Trends chose Keerthy Suresh as the face of this campaign due to her widespread popularity in South India and her strong connection with the audience. Her presence in the ad not only elevated the brand's appeal but also ensured a deeper connection with the target demographic. 

By associating with a beloved actress known for her elegance and relatability, Reliance Trends effectively positioned the Summer Floral Collection as a must-have for the season, driving both engagement and sales.

The Impact of Celebrity Endorsements on Reliance Trends

Using celebrities to promote a fashion brand like Reliance Trends can pack a punch–but only when done thoughtfully. The idea is simple: people pay attention to famous faces. If those faces talk about your brand, some of their shine rubs off on you.

One big benefit is instant recognition. A campaign featuring a star cuts through noise. When people see a familiar face, they pause. That gives the brand a chance to be noticed. (That’s a key benefit brands use when they invest in celebrity endorsements.) Endorsements also help with credibility and trust. If a person you admire says a product is good, you’re more willing to believe it. That “borrowed trust” is what many marketers go after.

Another upside is wider reach and new audiences. Celebrities often have fan bases across regions, languages, social media. For a national brand like Reliance Trends, that helps the message travel. That said, there are pitfalls. One is overshadowing the brand. If the celebrity becomes the main thing people remember–and not the clothes or store–the campaign loses effectiveness. Another is authenticity concerns. Viewers are smart. If they sense the celebrity doesn’t really use or like the product, it feels fake. That can hurt more than help.

Then there's reputational risk. Celebrities live high-visibility lives. Mistakes, scandals, missteps–any negative event around them can drag the brand’s image down too. Cost is also a big factor. Famous people command high fees. If the return (sales, brand lift) doesn’t match, it might not be worth it.

For Reliance Trends, a smart celebrity tie-up means matching the star’s image with the brand’s identity. The alignment has to feel natural–style, persona, values all should sync. Otherwise, customers will see it as disjointed. That match matters a lot.

When things align–celebrity, brand values, target audience–the campaign can drive brand recall, footfalls, and sales interest. But success doesn’t rest only on the celebrity. Reliance Trends still needs strong products, pricing, customer experience to back up the promise. In practice, a celebrity endorsement should be part of a mix–ads, in-store displays, social media outreach. The celebrity gives momentum, but it’s the brand’s consistency that sustains it.

So, the impact is real: celebrity endorsements can inject attention, trust, social proof, and reach into Reliance Trends’ marketing. Yet they can backfire if the match is poor, the costs are too high, or controversies hit. The key is balance: use celebrity power when it fits, but don’t rely on it alone.

5 Reasons Why Your Brand Needs Celebrity Promotions

Celebrity promotions have become one of the most effective ways to get people to notice a brand. They work because people already connect with the personalities they follow. When a brand ties itself to a celebrity, it can benefit in more ways than one. Here are five strong reasons why your brand needs celebrity promotions.

1. Increased Trust and Credibility
People are more likely to trust a product when it’s recommended by someone they admire. A celebrity endorsement makes the brand feel authentic and dependable.

2. Add The Coolness Factor
Celebrities bring a sense of style and trend. When they are linked with a brand, it instantly feels more modern and appealing, especially to younger audiences.

3. Opens Up a New Audience
A celebrity’s fan base often cuts across regions, age groups, and sometimes even countries. By collaborating with them, your brand can reach an audience you might not have reached otherwise.

4. Memorable Campaigns
Celebrity promotions stick in people’s minds. A simple ad can turn into something unforgettable when it has a popular face attached to it.

5. Social Media Buzz
In today’s time, celebrities are highly active online. Their posts and stories about your brand can create instant conversations and increase visibility within hours.

In short, celebrity promotions don’t just give attention. They give your brand trust, reach, and relevance, which are hard to achieve otherwise.

Get a Famous Celebrity to Promote Your Fashion Store or Brand!

Want to take your fashion store to the next level?  

Get a famous face on your side with celebrity endorsements. The right celebrity promotions can build trust, create buzz, and make your store stand out in a crowded market. With smart brand advertising, your fashion brand can attract new customers, boost sales, and stay ahead of trends.  

Don’t wait–team up with a celebrity today and watch your brand grow!