List of All Brands Endorsed by Vicky Kaushal Till 2024

Top 10 Endorsement Campaigns of Vicky Kaushal

1. Macho Sporto

Play

The Macho Sporto campaign, launched in September 2021, broke gender stereotypes by focusing on the female gaze in a series of TVC films. Featuring Vicky Kaushal and Rashmika Mandanna, the ads depict a playful yoga session where Mandanna, as a yoga instructor, admires Kaushal's waistband and attempts to catch glimpses by having him perform specific poses. The campaign, reverses traditional gender roles, empowering the woman to take the lead and highlight her attraction. With a focus on breaking patriarchal norms, the ad series aims to redefine traditional advertising for men's underwear.

2. Housing.com

Play

he Housing.com campaign, launched in December 2018, featured Vicky Kaushal and Kiara Advani, showcasing the platform’s Smart Search Technology. The ad emphasizes the increasing role of women in the home-buying process, with a focus on their rational, diligent approach. The campaign revolves around a humorous dynamic between a couple, where the wife plays a pivotal role in the home search. The tagline "Ghar dhoondhna koi inse seekhe" celebrates the modern, empowered woman who takes charge of finding the ideal home. The campaign aimed to connect with millennial home-seekers and promote Housing.com's efficient, user-friendly technology for quick, informed decisions.

3. Campus Activewear

Play

In November 2024, Campus Activewear launched its "Move Your Way" campaign, featuring Vicky Kaushal as the brand ambassador. The campaign encourages the youth to embrace their individuality and approach life with confidence. The ad showcases Vicky Kaushal in a meeting where, despite being offered multiple roles, he confidently breaks into a dance, attributing his carefree attitude to his Campus shoes. The campaign emphasizes self-expression, urging young people to trust their own path and enjoy the journey. With a 360-degree media strategy, the brand aims to inspire the youth to stay true to themselves, with Campus shoes as the perfect companion for their journey.

4. Birla Opus

Play

In October 2024, Birla Opus launched a new ad campaign highlighting its superior performance compared to the market leader, Asian Paints. The campaign, "Naye Zamane ka Naya Paint," features Vicky Kaushal promoting Birla Opus, while Saurabh Shukla represents the traditional paint choice, subtly hinting at the dominance of Asian Paints. The campaign encourages consumers to make informed choices based on product performance rather than just following popular trends. With a 360-degree activation across multiple media platforms, the ad aims to drive awareness and trials, especially during the festive season.

5. Reid & Taylor

Play

In October 2024, Reid & Taylor launched the "Man on a Mission" campaign, featuring Vicky Kaushal as its brand ambassador. The campaign highlights the values of ambition, resilience, and the pursuit of excellence, celebrating men on everyday missions. Drawing parallels between Vicky's rise to superstardom and the aspirations of the modern man, the campaign resonates with an audience seeking both personal and professional success.

6. Birla Estates

Play

In August 2024, Birla Estates launched the "Real Advice" campaign featuring Vicky Kaushal. This initiative aims to raise awareness and educate Indian audiences on real estate, offering practical insights and information to help people make informed decisions. The campaign includes a series of short films, a microsite, and digital content that addresses common real estate challenges, from property evaluation to understanding real estate terminologies.

 7. DaMENSCH

Play

In July 2024, DaMENSCH, a men’s innerwear and athleisure brand, launched a unique music video ad campaign featuring Vicky Kaushal. The campaign, centred around the theme ‘DaMENSCH is a new feeling,’ emphasizes the comfort of wearing DaMENSCH products, suggesting that it’s a sensation that must be experienced rather than described in words.

The ad opens with upbeat music inspired by the iconic R.D. Burman, only to surprise viewers with gibberish lyrics, reinforcing the idea that comfort cannot be put into words. The campaign sets itself apart from traditional machismo-driven innerwear ads, focusing instead on comfort, confidence, and self-expression.

8. Birla White

Play

In September 2023, Birla White launched a new brand campaign titled ‘Birla White ka White Cement Advantage,’ focusing on the unique benefits of white cement in construction. The campaign highlights the superior quality of Birla White products and their impact on building homes. The campaign aims to educate the audience on the advantages of using white cement, aligning with the brand’s vision to elevate the quality of Indian homes.

9. Wild Stone Code

Play

In September 2023, Birla White launched a new brand campaign titled ‘Birla White ka White Cement Advantage,’ focusing on the unique benefits of white cement in construction. The campaign, created by Grey Group India (including Grey and AutumnGrey), highlights the superior quality of Birla White products and their impact on building homes. The campaign aims to educate the audience on the advantages of using white cement, aligning with the brand’s vision to elevate the quality of Indian homes.

10. Beardo

Play

In May 2023, Beardo launched its first-ever aqua fragrance, Tsunami, with an innovative campaign titled "Embrace the Tsunami Within". The campaign starred Bollywood actor Vicky Kaushal in a double role, showcasing a bold narrative of self-discovery and inner strength.

The ad film portrayed Vicky overcoming his timid personality by embracing his inner masculinity, symbolized by the powerful essence of the Tsunami fragrance. Designed for the modern man, Tsunami combines freshness and intensity with top notes of bergamot, lemon, and lime, followed by lavender, geranium, and patchouli, and finishing with cedarwood, musk, and amber.