How Lifestyle Stores Used Celebrities for Promotion?

Lifestyle Stores has often turned to celebrities to promote its brand and reach more people. Using familiar faces helps them connect with customers in a natural way. In this piece, we’ll look at how Lifestyle Stores used celebrity partnerships to build visibility, attract shoppers, and make their campaigns more relatable and effective.

Lifestyle Stores is a fashion and retail brand founded by Micky Jagtiani in 1999. It is part of the Dubai-based Landmark Group and has grown into one of India’s leading department store chains. Lifestyle offers a wide mix of products that include clothing, footwear, handbags, beauty, and home decor, making it a one-stop destination for shoppers who want style and convenience in one place.

Over the years, the brand has expanded across major cities and also built a strong online presence. Customers can now browse and shop through its website and app, which provide the same variety and experience as its physical stores. Lifestyle stands out as a fashion store that blends affordability with trend-focused collections, appealing to a wide audience.

In this article, you’ll also see how Lifestyle Stores used celebrities to promote their brand and connect with customers in a bigger way.

How are Celebrity Collaborations Good For Online Fashion Stores?

Celebrity collaborations are a smart way for online fashion stores to connect with customers. People often look up to celebrities for style inspiration, and seeing them wear or promote a brand makes the products feel more desirable and trustworthy. It’s an easy way for a store to reach a wider audience and grab attention quickly.

When a celebrity is associated with a fashion store, it helps build credibility. Customers feel more confident about buying because they trust the face linked to the brand. And since celebrities have millions of followers online, their promotions naturally boost visibility on social media and other platforms.

These collaborations also create buzz. A campaign featuring a popular actor, musician, or influencer can spark conversations and keep the brand in people’s minds. For online stores, where competition is high, this added recognition can make a real difference.

In short, celebrity partnerships give online fashion stores the chance to stand out, connect emotionally with buyers, and drive more sales.

Lifestyle Stores’ Best Celebrity Endorsement Campaign List

1. Pooja Hegde - Inauguration of Hyderabad Store

 

 

 

 

 

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A post shared by Lifestyle Stores (@lifestylestores)

In the ad, actor Pooja Hegde talks about the brand Melange and her clothing choices while promoting the Lifestyle Stores’ outlet in Hyderabad. There are visuals of the new store, people entering, displays of fashion, decor, and Lifestyle’s signature products. Pooja walks through the store and poses with the brand’s new collection. The campaign highlights both the scale and style of the new store, inviting local customers to visit.

Lifestyle chose Pooja Hegde because she is a well-known face in South India. Her style connects with the brand’s fashion-conscious audience there. And since many of Lifestyle’s customers follow her work, using Pooja helps build trust. 

Her presence draws attention, making the store opening feel special and credible. For Lifestyle’s target audience in Hyderabad and surrounding areas, seeing someone like her endorse their store makes the brand seem closer, more relevant, and more desirable.

2. Sonakshi Sinha - Festive Season

 

 

 

 

 

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A post shared by Lifestyle Stores (@lifestylestores)

In the promotional video, Sonakshi Sinha is seen celebrating the festive season with glamorous outfits, ornate decorations, and joyful scenes. She models traditional and fusion wear–bright sarees, embellished kurtis–while moving through settings lit with lights and symbolic decor. The visuals show glimpses of gift-ready packaging and festive shopping moments. The mood is warm, celebratory, and focused on dressing up for festivals.

Lifestyle picked Sonakshi Sinha because she has a strong image that blends style with grace. Many customers admire her fashion sense, especially when it comes to festive dressing. Her presence helps the brand show what shoppers can wear during celebrations.

For Lifestyle’s audience, seeing Sonakshi in their clothes makes the styles more relatable. It gives viewers ideas. And it encourages them to visit the store or buy online, especially when festival offers and looks are involved.

3. Tamannaah Bhatia - Lifestyle Sale

 

 

 

 

 

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A post shared by Lifestyle Stores (@lifestylestores)

In this campaign video, Tamannaah Bhatia walks into a shoot during Lifestyle’s big sale. She picks up clothes, tries them on, and shows off stylish looks. The visuals cut between her selecting outfits, checking deals, and smiling while shopping. The message? Great styles at discounted prices. It’s meant to feel inviting, like viewers are entering the store with her.

Lifestyle chose Tamannaah because she has a reputation for elegance and strong screen presence. People trust her fashion sense. For Lifestyle’s target audience–shop-aware, style-minded customers–Tamannaah makes the sale feel more real. 

Seeing someone they admire enjoying the deals helps them imagine their own shopping experience. It nudges people to act: click, visit, or buy. And that helps the brand reach those who care about both trend and value.

4. Yash - Inauguration RMZ Galleria, Bengaluru

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In the ad, Yash arrives at the newly opened Lifestyle store in RMZ Galleria, Bengaluru. He officially opens the store. Camera pans over the store’s interiors–fashion racks, footwear, accessories, displays–showing off what’s inside. Yash interacts with staff and greets guests. The ad invites locals to come and experience the new store themselves.

Lifestyle picked Yash because he is a popular actor in South India with a strong fan base. He carries credibility and charm, especially in Bengaluru and nearby areas. Using Yash helps the brand connect with customers emotionally. People who like him likely trust his choices.

So when they see him endorse the new store, it feels more appealing. It makes the store’s launch feel special and local. And for Lifestyle’s target audience there, it brings excitement, making them more likely to visit in person or explore the store’s offerings.

5. Deepika Padukone as Brand Ambassador For Melange by Lifestyle Stores

In this ad photo, Deepika Padukone is seen showcasing Melange by Lifestyle’s ethnic wear collection. She appears in elegant kurtas, churidars, and fusion styles, highlighting how the brand blends traditional design with modern appeal. The photo focuses on style, comfort, and versatility, with Deepika presenting Melange as clothing that fits both festive and everyday occasions

Lifestyle chose Deepika Padukone because she is seen as a global style icon with strong roots in India. Her image matches the brand’s vision of modern ethnic wear–stylish yet grounded. For Lifestyle’s audience, especially young women, Deepika makes the brand feel aspirational but still relatable. 

Her presence helps Melange connect with fashion-conscious shoppers who look for clothes that balance tradition with a contemporary touch. This partnership gave Lifestyle’s ethnic wear line more visibility and trust among its target buyers.

6. Kangana Ranaut For Melange by Lifestyle Stores - Rethink Ethnic!

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In this video, Kangana Ranaut walks through different settings wearing ethnic outfits from Melange. She re-interprets traditional wear–playing with silhouettes, fabrics, and styling. The visuals shift between classic designs and more modern ethnic looks. There’s an emphasis on combining old and new, tradition and attitude. Kangana models pieces that show how you can rethink ethnic style without losing its roots.

Lifestyle picked Kangana Ranaut because she has strong presence, confidence, and has often spoken about being bold in her choices. She stands out, and for many people, she’s someone who redefines norms. Her image works well for a campaign that asks its audience to see ethnic wear differently. 

For Lifestyle’s customers, the campaign becomes more than just clothes–it becomes a statement. Seeing Kangana own the styles helps people believe they can wear ethnic in their own way, with their own voice. And that builds a stronger connection between them and the Melange line.

Get a Famous Celebrity to Promote Your Online Fashion Store!

Give your fashion store the edge it needs with celebrity endorsements!

Partnering with a famous personality for your brand advertising instantly boosts recognition and credibility. A well-known face can connect your fashion brand to the right audience, making your products more desirable. 

Don’t wait–use celebrity influence to drive traffic, increase sales, and strengthen your brand image. Take action now and watch your online fashion store grow with the power of star appeal.