Adidas’ High-Energy Endorsements with Ranveer Singh & Rohit Sharma

Adidas has built a strong brand presence in India through high-energy endorsements with Ranveer Singh and Rohit Sharma. Understand how Ranveer brings unmatched charisma & youth appeal, while Rohit adds sporting excellence and trust. Together, they represent Adidas’ perfect mix of performance and style.

Adidas has long used celebrity endorsements to shape its global image. From Lionel Messi to Beyoncé, the brand has worked with stars who inspire both athletes and everyday people.

In India, the strategy became even more important because of the country’s deep love for sports and entertainment. Partnering with names like Sachin Tendulkar gave Adidas early credibility, while stars like Ranveer Singh and Rohit Sharma brought fresh energy to the brand. 

Rohit Sharma reflects discipline and performance, while Ranveer represents boldness and style. Together, they helped Adidas appeal to two key audiences–serious sports fans and young lifestyle seekers. 

By connecting with these groups, Adidas grew its presence in India and made its products more relatable. Celebrity partnerships here are less about glamour and more about trust, influence, and reaching people in a way that feels personal. This mix of global recognition and local relevance has been key to Adidas’ growth. 

Adidas’ Approach to Celebrity Endorsements in India

Adidas has always leaned on celebrity partnerships to strengthen its voice in India. The brand doesn’t just sign big names for visibility–it looks for personalities who fit its identity and speak to different audiences. Cricketers like Rohit Sharma bring credibility in the world of performance sports. 

Actors like Ranveer Singh add energy and style that connect with younger, fashion-focused audiences. Athletes such as Hima Das and Sachin Tendulkar highlight Adidas’ commitment to supporting talent beyond mainstream cricket or cinema. 

Instead of one-size-fits-all campaigns, Adidas takes a tailored approach. A training gear promotion with a cricketer feels very different from a streetwear campaign with a Bollywood star. The idea is to match the personality of the celebrity with the spirit of the product. 

By doing this, Adidas makes endorsements feel real, not forced. Fans see their favorite icons using Adidas in ways that reflect their own lifestyles–whether on the field, at the gym, or on the streets.

This strategy has helped Adidas stay relevant across different segments of the Indian market, balancing performance credibility with cultural appeal.

Ranveer Singh x Adidas: Energy Meets Style 

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Ranveer Singh’s partnership with Adidas highlights more than just a celebrity tie-up–it blends bold personality with streetwear credibility. Known for his high-voltage persona, Ranveer fits Adidas’ youth-centric, vibrant branding. Together, they’ve worked on campaigns under the Adidas Originals and lifestyle banners, showcasing fashion-forward lines alongside sporty styles.

Ranveer appears in a fast-paced ad that blends everyday scenes with playful energy. The visuals show him wearing Adidas gear in dynamic settings, switching styles and moods while maintaining a consistent spirit of movement and confidence. It’s less about the product call-out and more about attitude–the kind that feels bold, fun, and free. 

His energetic presence helps Adidas lean into the streetwear world. When Ranveer wears a hoodie or sneakers, it doesn’t look like a product plug, rather it feels like something he’d choose naturally. That makes the brand less distant and more of a part of everyday fashion. With him, Adidas strengthens its image in India as a brand that balances performance with personality.

Rohit Sharma x Adidas: Performance in Motion

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Adidas and Rohit Sharma have built a strong partnership over the years. Rohit’s achievements on the field and his leadership make him a natural fit for a brand that centers around performance. His endorsement carries weight among cricket fans and sports enthusiasts alike.

In the “Locker Room” film, Rohit is shown behind the scenes–moments in the locker room, preparing mentally, lacing up gear, standing in quiet focus before a match. The campaign emphasizes what happens before the public sees the action. 

It highlights the discipline, mindset, and intensity that go into every performance. Adidas gear appears not just as equipment, but as a trusted companion during those critical moments.

By catching these private, preparatory scenes, the film deepens the connection between Rohit, Adidas, and the audience. Fans get a glimpse of what goes on when cameras are off, and the campaign reinforces Adidas’ identity as a performance partner for those who take their sport seriously.  

Lessons From Adidas India’s Celebrity Marketing Strategy

Adidas has built a strong presence in India by using celebrity marketing smartly. Here are five lessons brands can take from their approach:

1. Match the Right Face to the Product

Adidas doesn’t pick celebrities at random. Rohit Sharma fits perfectly with performance gear, while Ranveer Singh connects with lifestyle and streetwear. The right match makes campaigns feel authentic.

2. Speak to Different Audiences

Adidas works with cricketers, actors, and even athletes outside the mainstream. This helps them reach not just sports fans but also fashion lovers and younger consumers.

3. Blend Performance With Culture

The brand balances serious sports campaigns with cultural and lifestyle-driven ones. That’s why you’ll see cricket-focused ads alongside music and fashion-inspired promotions.

4. Keep It Relatable

Adidas makes sure campaigns don’t feel over-the-top. They show celebrities in natural settings–training, performing, or simply being themselves–so the audience can connect more easily.

5. Long-Term Relationships Work Best

Instead of one-off ads, Adidas builds ongoing partnerships. Their steady work with Rohit Sharma and Ranveer Singh shows how consistency strengthens both trust and brand recall.

These lessons show how a thoughtful celebrity strategy can make marketing more impactful.

Final Words

Rohit Sharma and Ranveer Singh bring different strengths to Adidas’ image–Rohit with his credibility in cricket and leadership, and Ranveer with his bold, high-energy persona. Together, they help Adidas connect with both sports fans and lifestyle-driven audiences.

Their endorsements show how powerful personalities can create real consumer connections. With such ambassadors, Adidas continues its vision of inspiring performance and style through icons who truly resonate with people.