The Role of Celebrities in Shoppers Stop’s Marketing Success

Shoppers Stop has always blended fashion with trust & celebrities played a big role in that journey. With celebrities, the brand connected with shoppers on a personal level. These endorsements helped Shoppers Stop highlight its style, reach more people & stay relevant in a fast-changing market. Let’s see how celebrity power shaped its success.

Shoppers Stop is one of India’s leading fashion and lifestyle retail chains, founded by B. S. Nagesh and owned by K. Raheja Corp Group, and launched on 27 October 1991 with its first store in Andheri, Mumbai.

Positioned as a premium department store, it caters to India’s urban middle and upper-middle-class consumers, offering apparel, beauty, accessories, and home decor under one roof. The brand tapped into India’s growing appetite for organized retail by introducing an international-style shopping experience at a time when such formats were rare in the country. 

Over the years, Shoppers Stop has built strong customer loyalty through its curated collections and exclusive brands. To strengthen its visibility and connect with aspirational shoppers, the company has also relied on celebrity endorsements, partnering with Bollywood icons and influencers to highlight style, trust, and aspirational living.

How are Celebrity Collaborations Good For Fashion Stores?

Celebrity collaborations have become a go-to strategy for fashion stores. When a popular face is linked with a brand, people take notice. It’s not just about glamour–it’s about trust, influence, and connection. 

Here’s how these collaborations really help fashion stores grow.  

1. Build Trust and Credibility

Customers tend to trust celebrities they admire. When a well-known Bollywood actor, singer, or athlete promotes a store, it feels more genuine. That trust can make people curious enough to check out the brand and even buy from it.

2. Add the Style Factor

Celebrities are trendsetters. Their looks inspire people every day. When a fashion store partners with them, it instantly gets that “style edge.” Customers see the store as more modern and fashionable because their favorite star is part of it.

3. Reach New Audiences

A celebrity endorsement doesn’t just speak to loyal customers. It also brings in new ones. Fans who may have never shopped at the store before are likely to give it a try simply because of the celebrity connection.

4. Make Campaigns Memorable

Advertising is everywhere, but celebrity campaigns stand out. A familiar face in a catchy ad makes people remember the store longer. That recall is valuable when customers think about where to shop next.

5. Boost Sales with Influence

At the end of the day, celebrities influence buying decisions. If a fan sees their favorite star wearing a new collection, they’re more likely to want the same look. This directly drives sales for the fashion store.

Celebrity collaborations aren’t just about glitz. They build trust, add style, expand reach, and make campaigns stick. For fashion stores, this makes them a powerful way to connect with people and stay relevant in a competitive market.

Best Celebrity Endorsement Campaigns By Shoppers Stop

1. Sanya Malhotra - Belong in Every Moment  

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In the “Belong in Every Moment” campaign, Shoppers Stop showcased Sanya Malhotra moving through various life scenes–work, celebrations, and quiet reflections–wearing outfits that reflect every facet of a woman’s day. The ad emphasizes how Shoppers Stop provides the right look for all these moments, ensuring you feel part of every scene.

Shoppers Stop chose Sanya because she embodies authenticity and relatability. Her grounded persona helps bridge aspirational style and everyday life. For their target audience–urban women seeking fashion that fits life–her presence made the campaign feel real, not staged. Her connection with viewers added warmth and trust, helping the brand reinforce its image as a fashion destination where style meets life.

2. Sonam and Rhea Kapoor - Shoppers Stop SS'17 (Rheson)  

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In the Shoppers Stop SS’17 (Rheson) campaign, sisters Sonam Kapoor and Rhea Kapoor walk through chic urban settings, trying on and showcasing breezy silhouettes and summer styles. The visuals focus on effortless fashion, sunny vibes, and sibling energy that brings warmth to the collection. 

Shoppers Stop chose Sonam and Rhea because their personal brand aligns with youthful style and curated fashion. Sonam’s fashion-forward image and Rhea’s designer sensibility together gave the campaign authenticity. 

For their target audience–fashion-savvy urban women and men–their endorsement made Rheson feel like a brand that understands both trend and self-expression. Their pairing helped Shoppers Stop strike a balance between style aspiration and wearable fashion. 

3. Shilpa Shetty - Showstoppers 2021 Talent Hunt

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In the Showstoppers 2021 campaign, Shoppers Stop launched a nationwide “beauty festival” that included a talent hunt judged by Shilpa Shetty. The event invited participants to showcase their makeup skills, with winners getting featured on Shilpa’s social media and winning special beauty kits.

Shoppers Stop selected Shilpa Shetty because of her longstanding image as a style icon and her deep connection to beauty and wellness. Her endorsement gave the campaign credibility and drew in participants who looked up to her. 

By associating with Shilpa, the brand resonated with beauty enthusiasts and fashion-forward shoppers who saw her as a trusted voice. The campaign boosted brand visibility, created user-generated content, and deepened emotional engagement with Shoppers Stop’s beauty and fashion lines.

4. Neil Nitin Mukesh - Morellato Time Watch at Shoppers Stop

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In the “Morellato Time Watch at Shoppers Stop” campaign, Neil Nitin Mukesh visited a Shoppers Stop outlet to unveil and promote Morellato’s luxury watch collection. The ad shows him showcasing several timepieces, praising their premium design, and presenting them to valued customers.

Shoppers Stop chose Neil Nitin Mukesh because of his elegant persona and appeal to discerning shoppers who appreciate finer things. His sophisticated image matched the premium nature of the Morellato brand. This helped Shoppers Stop reinforce its positioning as a destination for luxury and aspirational products. The campaign attracted attention from watch enthusiasts and fashion-conscious customers, increasing foot traffic and elevating the brand’s upscale appeal in the eyes of its target audience.

5. Rakul Preet Singh - We Time Wali Diwali

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In the “We Time Wali Diwali” campaign, Rakul Preet Singh is seen celebrating Diwali with loved ones while dressed in vibrant festive outfits from Shoppers Stop. The ad weaves through moments of laughter, light decorations, and gift-giving, emphasizing how the brand’s fashion makes every moment special.

Shoppers Stop chose Rakul because she embodies modern elegance and relatability. Her approachable yet stylish presence makes festive fashion feel accessible to everyday shoppers. 

For customers planning their Diwali wardrobe, seeing her in these outfits encourages them to trust the brand’s collection. Her endorsement strengthened Shoppers Stop’s image as a destination for festive fashion that suits both tradition and contemporary tastes.

6. Soha Ali Khan - Kashish Collection

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In the Kashish Collection campaign, Soha Ali Khan featured prominently as the face of Shoppers Stop’s exclusive ethnic wear line, promoting Salwar-Kameez and Kurti styles during a store launch and festival offer. The ad showed her browsing, trying on, and showcasing elegant traditional outfits, creating a bridge between modern tastes and classic Indian fashion.

Shoppers Stop chose Soha because her image blends grace and sophistication–qualities that fit well with Kashish’s positioning. She resonates with women who value elegance in their everyday style. 

Her association helped the brand appeal to shoppers seeking festive ethnic wear that’s stylish yet timeless. Soha’s presence strengthened Kashish’s credibility, making the collection feel rich but accessible, and reinforced Shoppers Stop’s reputation as a destination for refined Indian fashion.

7. Shah Rukh Khan - Launch Think Green

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In the “Think Green” campaign, Shoppers Stop spotlighted sustainability and eco-friendly fashion with Shah Rukh Khan leading the message. The ad shows SRK promoting green initiatives–planting neem trees, encouraging customers to make thoughtful choices, and introducing sustainable fashion options under the “Think Green” banner.

Shoppers Stop chose Shah Rukh Khan because of his immense reach and credibility. He’s a familiar face across age groups and his presence added weight to their environmental message. 

Associating with him helped the brand reach a broader audience and reinforce their positioning as a responsible, forward-looking retailer. The campaign resonated with shoppers who wanted brands they support to act consciously–so SRK’s involvement made the sustainability effort both visible and meaningful.

8. Shriya Pilgaonkar - MyShoppersStopMyWay 

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In the “MyShoppersStopMyWay” campaign, Shoppers Stop promoted its omnichannel shopping promise–letting customers shop how they feel most comfortable: in-store, online, or via virtual assistance. Shriya Pilgaonkar was shown visiting a store safely, trying out clothes, and using the brand’s digital touchpoints, emphasizing flexibility and ease.

They chose Shriya because she’s youthful, relatable, and trusted by India’s newer generation of shoppers. Her authentic presence made the brand’s promise of “shop your way” feel genuine, not just a slogan. 

For their target audience–urban consumers accustomed to mixing physical and digital shopping–her involvement made the campaign meaningful. She helped bring out the message: you can enjoy the Shoppers Stop experience in the way you prefer.

Get a Famous Celebrity to Promote Your Fashion Store or Brand!

Want to take your fashion store to the next level? Get a famous celebrity to represent your brand! 

Celebrity endorsements add trust, spark excitement, and make your store stand out. With the right star, your brand advertising becomes more impactful and your brand promotion reaches wider audiences. 

Don’t wait–make your fashion store the talk of the town with the power of celebrity influence. Start building your perfect collaboration today!