How Festive Marketing in India Has Evolved Over the Years
Festivals in India are not just about celebrations; they are also a big opportunity for businesses to connect with customers. Over the years, festive marketing has changed a lot, especially with the rise of technology and social media. Companies now use creative tactics to catch people's attention during these special times. Research done in 2023 found that 47% of Indians intend to spend over ₹10,000 during the festival season, a significant rise from 19% the year before.
This piece will explore how festive marketing has evolved from simple local ads to engaging digital campaigns. We’ll look at how brands use data to understand what customers want and how they adjust their strategies.
In this discussion, we'll look at how festive marketing in India has changed over time. We'll explore the shift from simple, local methods to modern digital strategies. We'll also share some interesting facts and numbers about how people shop during festivals and how businesses are adapting to these changes.
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