Virat Kohli & Anushka Sharma for Manyavar: Power Couple Branding
Virat Kohli and Anushka Sharma are one of India’s most admired celebrity couples. Their partnership with Manyavar, the leading ethnic wear brand, stands out for its emotional appeal, real-life chemistry, and family-oriented messaging.
Manyavar’s ads starring the couple are not just fashion promos. They tell stories about relationships, marriage, love, and tradition — all through the lens of modern Indian weddings. From playful promises before marriage to gentle humour after, these campaigns helped Manyavar connect with young couples and families in a clear and powerful way.
This post explores how the partnership began, why it worked so well, the key campaigns featuring the couple, and how this power couple helped Manyavar make a strong brand impact.