How Swiggy Connects with India Using Celebrities and Influencers
A few decades ago, food ordering in India was laborious and unreliable, oftentimes controlled by restaurants with few options. Today, it's a completely different story. Food ordered online, set to expand at 18% a year, will capture 20% of the market. This is based on the 'How India Eats' report by Bain & Company and Swiggy. The trend toward digital ease opened the door for Swiggy to transform how India eats.
Swiggy not only filled the gap for quicker delivery but also transformed behavior, created new categories such as quick commerce, and established a brand that reaches millions of people. Across metro cities and even small towns, it has become an integral part of daily life, resonating with anyone from Gen Z food enthusiasts to busy parents buying and stocking up on groceries.
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