SkinKraft’s Smart Skincare: Powered by Science, Backed by Influencers
Over the last 10 years, the Indian beauty and personal care market has seen a dramatic shift. Consumers are no longer simply picking products off the shelf based on brand names or advertisements; they are now actively searching for the ingredients, identifying functionally what their skin types are, and asking for sustainable solutions. The heightened consumer awareness and scrutiny have created a vacuum that is ready for personalised skincare, which is itself a rapidly growing category due to digital literacy, changes in lifestyle, and a functional outcomes-based mindset.Personalisation of skincare is no longer a trend; it is now an expectation.
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