Did you know? You can now book a personalised video message from your favourite Content Creator!
An individual who produces written, audio, video, or visual content for a blog, Instagram, TikTok, YouTube, or another digital platform is known as a content developer.
They may be employed directly by a business or government agency, working as independent contractors, or both (e.g., influencers).
However, a skilled content producer is someone who can establish an online following and earn money from their creations.
Additionally, the 'creator economy’ will be a $100 billion industry by 2022. (and counting).
It takes more than social media posting to establish yourself as a content generator. Content producers have several hats to wear in 2022 such as,
Creating a Content Calendar
making images, graphics, or films for their many social media profiles.
interacting with their community through events, live streams, and stories
using affiliate links or sponsored posts to collaborate with brands
Copywriting, design, production, and other media that provide value and help you reach your target audience are all included in content development. The cornerstone of effective content production is matching search intent and offering value (to the consumer and brand).
A wide range of venues, including social media, blogs, podcasts, video platforms, case studies, white papers, infographics, and more, are used by content providers to publish their work. Of course, this is only the tip of the iceberg in terms of what content creators do. Your duties will differ greatly depending on where you work and who your audience is.