Top 5 Celebrities to Attract Younger Audience to Your Brand

Discover the top 5 celebrities who can help brands attract younger audiences to your brand. Boost brand awareness, engagement, and relevance by connecting with Gen Z and young consumers through effective marketing campaigns.

Getting younger consumers to notice your brand is not always easy.

Gen Z and young millennials are constantly exposed to ads, influencers, social media posts, short videos and new brands. So, simply putting a famous face in an advertisement may not be enough anymore.

The celebrity you choose needs to feel relevant to the audience you want to reach. 

A celebrity with a strong digital presence, a relatable personality, a clear personal style and the ability to create conversations can make a brand campaign feel much more natural. This is especially important for brands in categories such as fashion, beauty, technology, food, beverages, lifestyle and entertainment.

If your goal is to attract a younger audience in India, here are five celebrities worth considering. 

1. Alia Bhatt

Alia Bhatt has built a strong connection with younger consumers through films, fashion, beauty, lifestyle and her digital presence.

• Core Markets: Urban India, millennials, Gen Z and younger audiences across major Indian cities.

• Brand Fit: Fashion, beauty, skincare, technology, lifestyle, food, beverages and youth-focused consumer brands.

• Why Consider Her: Her modern, relatable and stylish image allows brands to communicate with younger consumers without making the campaign feel overly promotional.

Alia works particularly well when a brand wants to combine youth appeal with a polished and premium image.

Her endorsement portfolio has included brands such as Coca-Cola, Maybelline, Myntra, Samsung, Nykaa, Gucci and Levi's, giving her experience across both mass-market and premium categories.

In 2026, Myntra also brought Alia on board for its platform and beauty business as it looked to deepen engagement with Gen Z and millennial shoppers.

2. Ranveer Singh

Ranveer Singh brings a completely different energy to celebrity marketing.

His bold fashion choices, expressive personality and high-energy screen presence have made him highly recognisable among younger audiences.

• Core Markets: Urban India, Gen Z, millennials and entertainment-focused audiences across the country.

• Brand Fit: Fashion, food, beverages, technology, automobiles, travel, lifestyle and youth-oriented products.

• Why Consider Him: His energetic personality and distinctive style can help brands create campaigns that are colourful, memorable and attention-grabbing.

If your brand wants a campaign that feels energetic rather than predictable, Ranveer can be an interesting choice.

His commercial associations have covered a wide range of categories, and in 2026 he added Jindal Stainless as a major brand association while also appearing in campaigns for brands such as Ajmal Dubai.

His appeal can be particularly useful for social media campaigns where personality and entertainment are just as important as the product itself.

3. Rashmika Mandanna

Rashmika Mandanna has become one of the prominent faces for brands looking to connect with younger Indian consumers.

Her appeal comes from a combination of regional roots, pan-India visibility, social media presence and a friendly, relatable personality.

• Core Markets: South India, urban India, Gen Z and younger consumers across major Indian markets.

• Brand Fit: Beauty, skincare, fashion, food, beverages, travel, lifestyle and personal care.

• Why Consider Her: Her multi-language appeal and approachable personality can help brands connect with younger audiences across different regions.

Rashmika is especially interesting for brands that want to combine regional relevance with wider Indian visibility.

Her work with beauty brand Pilgrim is a good example of how celebrity marketing can be built around younger consumers, relatable communication and social media-led storytelling.

Her current brand profile also shows strong commercial recognition; Fortune India's 2026 celebrity ranking places her among India's leading celebrity brands.

4. Vicky Kaushal

Vicky Kaushal has developed a strong connection with younger audiences through his films, fashion presence and grounded public image.

• Core Markets: Urban India, young professionals, millennials and entertainment audiences across India.

• Brand Fit: Fashion, footwear, grooming, technology, automobiles, finance, lifestyle and consumer products.

• Why Consider Him: His approachable personality gives brands a way to appear modern and aspirational without feeling too distant from everyday consumers.

Vicky's appeal is slightly different from a larger-than-life celebrity.

He can fit campaigns where the brand wants a personality who feels successful but still relatable. That balance can be useful for products aimed at young professionals and modern Indian consumers.

His endorsement portfolio has included categories ranging from fashion and footwear to technology, automobiles and consumer products, showing how flexible his image can be for different campaigns.

For brands targeting consumers who want to see themselves in the celebrity they follow, this relatability can be an important advantage.

5. Diljit Dosanjh

Diljit Dosanjh has developed a powerful youth-facing identity that goes well beyond Punjabi entertainment.

His music, films, fashion, international performances and social media presence have helped him become a recognisable name among younger audiences in India and abroad.

• Core Markets: Punjab, North India, urban India, Punjabi diaspora communities and younger audiences globally.

• Brand Fit: Fashion, music, food, beverages, lifestyle, technology, entertainment and youth-focused products.

• Why Consider Him: His distinctive personality, cultural identity and strong connection with younger audiences can give campaigns a clear and memorable identity.

Diljit's biggest strength for youth marketing is that his personality feels consistent across music, entertainment, fashion and live performances.

That consistency can be valuable for brands because audiences are not simply recognising a celebrity from a film; they are following a larger personal identity.

Fortune India's 2026 celebrity ranking also highlights the consistency of Diljit's identity across international performances, Bollywood and his wider entertainment career.

Direct Comparison: Celebrities for Attracting Younger Audiences

Why Celebrity Marketing Works With Younger Audiences?

Younger consumers do not just follow celebrities for their films or music.

They often follow their fashion choices, social media content, interviews, collaborations, events and everyday lifestyle. This creates several opportunities for brands.

A celebrity can introduce a product through a short-form video, Instagram campaign, event appearance, product launch or behind-the-scenes content.

This also makes celebrity marketing more flexible than a traditional television advertisement.

For example, a fashion brand can create a styling video around a celebrity. A food brand can build a humorous social media campaign. A technology company can use a celebrity in product demonstrations. A beauty brand can create tutorials or routine-based content.

The important thing is to make the celebrity part of the idea instead of simply placing them next to the product.

How to Choose the Right Celebrity for a Younger Audience?

Before signing a celebrity, brands should look beyond follower numbers.

Start with the audience. Does the celebrity's audience actually overlap with your target consumers?

Next, look at personality. A celebrity known for fashion may be perfect for a clothing brand but may not automatically be the right fit for a financial product.

You should also consider the campaign platform. Someone who performs particularly well on social media may be useful for a digital-first campaign, while another celebrity may be better suited to television, events or a large product launch.

Finally, think about authenticity.

Younger consumers can quickly notice when a celebrity-brand partnership feels forced. The campaign should make sense for both the celebrity and the product.

We at Tring can help your brand discover the ideal celebrity or influencer who matches your audience, brand, and campaign goals. From rising creators to India’s biggest stars, find the right face to amplify your brand and turn attention into impact.

Celebrity Marketing Is More Than Just Getting Attention

Getting noticed is only the first step.

A successful celebrity campaign should help the audience remember the brand, understand the product and associate it with something meaningful.

That is why celebrity-brand fit matters so much.

Alia Bhatt can bring a modern and stylish feel, Ranveer Singh can add energy, Rashmika Mandanna can bring regional and pan-India appeal, Vicky Kaushal can add relatability, while Diljit Dosanjh can bring culture, music and a strong youth identity.

The right choice ultimately depends on your target audience, campaign objective, category and the kind of personality you want your brand to represent.

Our Final Thoughts

Younger audiences are changing the way brands approach celebrity marketing. They are exposed to more content than ever, which means brands need campaigns that feel relevant, entertaining and authentic.

The right celebrity can help a brand become part of conversations that already matter to younger consumers.

Whether you are launching a fashion product, promoting a beauty brand, introducing a new app or creating a youth-focused social media campaign, choosing the right celebrity can give your marketing a stronger starting point.

Tring is the go-to platform for businesses and brands looking to book celebrities and influencers for promotion. From celebrity endorsements and social media campaigns to events appearances and influencer collaborations, Tring can help brands explore celebrity-led opportunities that match their marketing goals.