The Power of Celebrities in Top-Funnel Reach

Let's see how popular faces help new and growing brands get noticed. From social media shoutouts to ad campaigns, see how top-funnel strategies work with celebrity support to reach more people and build early trust in a crowded market.

What is Top-Funnel Marketing?

The first step in getting people to care about your brand is helping them notice it. This is called top-of-funnel marketing. It's not about pushing them to buy something right away. It's just about letting people know your brand exists. One of the easiest ways to do this is by using a celebrity.

Celebrities grab attention. When a well-known actor, cricketer, or singer shows interest in a product, people stop and look. They already have a big fan base, and those fans are always watching what they do. So if they talk about your brand or post a photo with your product, it reaches a lot of people fast.

This stage is only about reach. You want as many eyes on your brand as possible. Celebrities help with that because people trust them and often copy what they do. Even a short mention on a talk show, a photo on Instagram, or a TV ad can stick in someone’s mind. Over time, that name becomes familiar.

People might not buy your product after seeing it once, but they remember it. They might Google it later or click on your page when they see it again. That’s how interest starts to build. It’s a slow process, and the first step is just being seen.

Using celebrities helps with that first step. It’s not about selling yet. It’s just about helping your brand show up in a crowded market. When a known face shows your product, it becomes easier for people to notice you.

Start Strong with Top-Funnel Marketing

Celebrity Endorsements in Top-Funnel Strategy

When a brand works with a celebrity, it’s usually to get noticed, find new customers, or build trust. Celebrities already have a strong presence, and their support can help a business in simple, clear ways. Let’s look at how this works.

1. Getting People to Notice the Brand

Celebrities already have a big audience. When they talk about a product, post about it, or appear in an ad, their fans pay attention. This can help a brand reach more people, especially those who may not have heard of it before.

Take the example of Too Yumm. It became a known choice for healthy snacks after Virat Kohli became the face of the brand. His fans saw him promoting it, and even if they didn’t buy it right away, the brand name stayed in their minds. That matters in a market where many brands are trying to get noticed.

Also, when a celebrity is involved, the media often covers it. Whether it’s a launch event, a social media post, or an ad, it can lead to more articles, videos, and shares. That means even more people come across the brand.

2. Turning Interest Into Action

Getting attention is just the start. A celebrity’s support can also push people to take the next step. If a fan sees their favourite actor or singer using a product, they might want to try it too. This is even stronger if the celebrity shares a real reason they use it. It feels more natural, not just like a paid ad.

Even if someone doesn’t buy the product right away, the message stays with them. Later, when they are thinking about buying something similar, they might remember the brand and choose it.

3. Making the Brand Seem Trustworthy

Trust matters a lot. People are careful about where they spend their money. If a celebrity they like supports a product, it can help build trust. People often think, “If this celebrity I like is using it, it must be safe.” That can be enough to make someone give the brand a chance.

But this only works when the match feels right. A fitness expert talking about sports shoes makes more sense than a singer doing the same. When the pairing feels honest, the message is stronger. Also, if the celebrity keeps working with the brand for a long time, it shows that the relationship is real. It tells people that the product is not just good once but something worth sticking with. That builds long-term trust.

How Celebrities Helped Brands Get Noticed - 5 Ads That Worked

Here are five clear examples where celebrities helped brands become popular in India by getting them noticed right at the start.

1. Shah Rukh Khan for BYJU'S

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Shah Rukh Khan, one of India’s biggest stars, became the face of BYJU'S, an education app. His support helped parents and students trust the brand more. Because he is so well-known and liked, many people started paying attention to BYJU'S, which helped the company grow fast. This is a great example of how a celebrity can bring a new brand into the spotlight.

2. Alia Bhatt for Manyavar Mohey – "KanyaMaan"

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Alia Bhatt appeared in a Manyavar Mohey campaign that talked about new ideas in weddings, focusing on equality and respect. Young women, who make up a big part of the audience, connected with Alia and the message. This helped Manyavar Mohey get noticed as a modern and thoughtful brand. Her presence made the brand feel close and real to many people.

3. Ranveer Singh for Ching’s

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Ching’s was not very well known at first. But when Ranveer Singh came on board with the "My Name is Ranveer Ching" ads, the brand exploded in popularity. Ranveer’s energy and fun style caught the attention of young people, making Ching’s a household name in kitchens all over India. This shows how a celebrity with a strong personality can bring a lot of eyes to a brand quickly.

4. Tamannaah Bhatia for Sugar Cosmetics

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Sugar Cosmetics was new and still finding its place in the beauty market. When Tamannaah Bhatia joined their #BeYourOwnMuse campaign, the brand gained a lot more fans, especially among young women. Tamannaah’s charm and style helped Sugar Cosmetics feel fresh and cool, which made more people interested in trying it out.

5. Amitabh Bachchan for Gujarat Tourism – "Khushboo Gujarat Ki"

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Amitabh Bachchan, a legendary actor, became the voice and face of Gujarat Tourism. His deep voice and trusted image made people across India want to learn more about Gujarat’s culture and tourist spots. This campaign brought a lot of attention to the state and showed how a respected celebrity can make people curious and interested.

Simple Ways to Use Celebrities at the Start of a Marketing Campaign

Here are some simple ways to use celebrity marketing at this early stage.

1. Social Media Posts and Reels

Most celebrities are very active on platforms like Instagram, YouTube, and Facebook. When they post about a product, it usually reaches millions of people right away. This can be a picture of them using the product, a short reel talking about it, or even a funny video that fits their style. These posts feel more natural and friendly, so people are more likely to stop scrolling and watch.

2. TV Commercials or Short Video Ads

TV ads or online video ads with a celebrity can help reach a large audience quickly. These can be short and simple, like a 15-30-second clip where the celebrity uses the product or says something memorable about it. Even a few seconds of a famous face on screen can make people remember the brand. These ads are great for building awareness fast, especially during sports events, TV shows, or online videos.

What works well is when the ad matches the celebrity’s style. A cricketer in an activewear ad or a chef in a food product video makes sense and feels real.

3. Interviews and PR Mentions

Another way to get attention is through media coverage. This can be a newspaper article, an online interview, or a feature in a digital magazine. If a celebrity talks about your brand during an interview or brings it up while speaking to the press, it sounds more natural. It doesn’t feel like an ad but more like a casual mention. That kind of talk can create buzz around the brand.

4. Special Landing Pages Featuring the Celebrity

When someone clicks on an ad or link from social media, they often land on a page. This page should make a strong first impression. A clean landing page with the celebrity’s photo, a short quote, or a short welcome video can do that.

You can also include simple product info and a clear button like “Shop Now” or “Learn More.” People should know right away what the product is and why the celebrity supports it. The page should feel like a direct message from the celebrity, even if it’s short. This helps build trust right from the first visit.

5. Visual Posts Like Infographics or Quotes

Not every post has to be a video. Sometimes a simple graphic or quote works well. A post with a short quote from the celebrity, like “This is my go-to skincare” next to their picture is easy to make and share. These kinds of posts are good for engagement. People often share them, save them, or tag friends. They work best when they’re short, clean, and matched with the celebrity’s usual tone.

Infographics can also be useful. A post showing a celebrity’s daily routine with your product included makes the brand part of their lifestyle. This kind of visual content helps people understand how your product fits into real life.

Partner with Celebs and Influencers

We match your brand with the right stars and creators for genuine celebrity endorsement and smart influencer marketing. We also set up event appearances at launches and pop-ups, with full production support from concept to camera.

Ready to boost your brand’s reach? Contact us now!