Did you know? You can now book a personalised video message from your favourite Travel Influencer!
An internet personality who regularly posts on social media about travel, tourism, and culture is known as a travel influencer.
Their articles are usually regarded as reliable sources of information, impacting readers' attitudes and perceptions of the globe and its people, influencing their decisions to travel, and "shaping the way we think about the world."
They frequently collaborate with airlines, travel agencies, tour operators, and local businesses to promote their brands, goods, or services in exchange for a benefit, which is typically free travel.
Influencers in the travel industry make money through affiliate links and brand partnerships. Brand sponsorships are cited as the primary source of revenue by many influencers, particularly those active on Instagram.
Travel blogs were frequently started as a pastime at the turn of the millennium by those who loved to travel and wanted to document a special trip or report on emerging travel trends.
With the emergence of new social media platforms like Instagram, Twitter, Facebook, and YouTube, savvy bloggers were soon able to monetize their material and expand their reach. As readership and support developed, they started to create the trends rather than just reporting on them, earning a reputation as a reliable source of travel information.
Forbes created its first ranking of the top 10 travel influencers in 2017. According to Forbes, the top 10 travel influencers have a combined social media reach of 17,419,000.
With the rise of social media platforms, many Travel influencers have come into light a few to name are Sam Kolder, Kamiya Jani, Shehnaz Treasury, Aanam Chashmawal, Karishma Kotak, and many others.