Slurrp Farm’s Recipe for Building Trust with Families

See how Slurrp Farm is winning parents’ trust with smart marketing. From mom creators and real meal tips to fun campaigns and strong community support, find out how this kids' food brand is making healthy eating easy and real for families across India.

Slurrp Farm is a Gurugram-based food brand founded in 2016 by Meghana Narayan and Shauravi Mailk. They focus on products made with millet, oats, ragi, jowar, and other natural ingredients, crafting everything from multigrain pancakes and dosas to noodles, pasta, and superfood milk mixes. By targeting health-conscious parents seeking easy, nutritious options for their little ones, Slurrp Farm has carved out a strong niche in India’s booming kids’ food market.

According to The Kredible, in fiscal year 2023-24, Slurrp Farm’s revenue jumped by 75.5%, climbing from Rs. 41.7 crore to Rs. 73.2 crore, a testament to both the brand’s product appeal and savvy marketing moves. Over the same period, their losses narrowed significantly, reflecting tighter cost management and growing consumer demand. On top of that, they’ve raised a total of $18.3 million across six funding rounds, as per the reports by Tracxn.

Slurrp Farm elevated its reach by teaming up with Bollywood star Anushka Sharma as an investor and brand ambassador. Following her backing, the company’s revenue more than doubled to Rs. 42 crore in FY23, compared to Rs. 19.15 crore the year before, as reported by The Economic Times. This visibility gave Slurrp Farm instant credibility in the crowded kids’ food market.

Alongside celebrity backing, Slurrp Farm launched Yes Moms, a digital community where mothers connect, share experiences and learn from experts. Anushka Sharma officially kicked off the platform at a Mumbai event attended by over 150 mothers. Through moderated discussions, expert panels and peer-to-peer support, Yes Moms offers a safe space for questions on healthy feeding practices, from introducing solids to managing food allergies.

Slurrp Farm Hired Celebrities to Tell Its Story, And You Can Too

Now that we’ve set the stage, let’s explore Slurrp Farm’s strategies to turn every meal into an opportunity for connection and credibility.

Real Voices: How Momfluencers Bring Meals to Life

In today’s crowded market, families seek genuine connection more than flashy ads. Slurrp Farm taps into this by partnering with “momfluencers” (mom/parent influencers), everyday parents who share their real-life kitchen wins and mealtime hacks.

You’ll see clever ways to sneak extra veggies into sauces or batters, fun plating ideas that even picky eaters can’t resist, and easy, tested recipes using Slurrp Farm mixes, whether it’s a five-minute multigrain pancake or a creamy millet porridge topped with fruit. Plus, these moms share simple time-savers like mixing up pancake batter the night before or packing snack-ready portions for school lunches, making mealtimes feel a lot less stressful and a lot more joyful.

By inviting moms to tell their own stories, Slurrp Farm becomes more than a brand and turns into a parenting ally. When a fellow parent shows how a product worked in their home, trust grows. This approach boosts engagement, drives trial and, most importantly, makes families feel understood and supported.

Choosing the Best Platforms for Parent-Friendly Content

Slurrp Farm picks places where busy moms and dads already look for advice and ideas. By using YouTube for longer how-to videos and Instagram for quick tips, the brand makes sure helpful content is easy to find and use.

1. YouTube as a Learning Space

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On YouTube, Slurrp Farm teams up with momfluencers to share in-depth meal ideas and real chats about kid nutrition. These videos include:

a. Step-by-Step Meal Prep

A mom might show how she turns Slurrp Farm’s millet dosa mix into fluffy dosas. She covers measuring, mixing, cooking, and serving. Parents can pause the video at any point to check exact quantities or see a cooking trick again.

b. Tasting Sessions with Kids

Videos often feature kids trying a new snack for the first time. Viewers see honest reactions—whether their little one loves the taste or needs a moment to warm up. Seeing a child give a thumbs-up helps parents feel confident about trying the same recipe.

c. Live Q&A on Nutrition

Some creators host live sessions where parents ask questions about meal planning, feeding schedules, or the benefits of different grains. The host reads comments in real time and gives simple, clear answers. These chats help parents feel heard and supported.

This longer format gives families a library of go-to guides. They can search back through past videos any time they need a reminder on how to make a crunchy snack or a milky porridge.

2. Instagram for Quick Ideas

Instagram fits into small pockets of free time. Slurrp Farm uses these tools to share ideas that parents can grab in seconds:

 

 

 

 

 

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a. Stories and Reels

Short clips show simple steps, like flipping a pancake made from Slurrp Farm multigrain mix. A 15-second reel might run through three snack ideas in a swipe. These quick videos spark fresh ideas when a parent needs dinner or lunchbox help fast.

b. Photo Guides

Multi-image posts lay out a recipe in clear steps. Each photo shows one part of the process—mix, cook, plate, enjoy. Parents can swipe through at their own pace, save the carousel, and come back later.

c. Live Chats with Experts

Sometimes a paediatrician or child nutritionist goes live on Slurrp Farm’s Instagram. They talk about vitamins, meal timings, and common feeding worries. Parents type questions in the comments and get answers right away.

By matching the content to how much time parents have, Slurrp Farm stays useful whether someone has ten minutes or just ten seconds. YouTube lessons build lasting knowledge. Instagram posts spark new ideas in the moment. Together, they make it easy for families to feed kids well without stress.

Campaigns That Speak to Real Parents

Slurrp Farm runs simple, straight-to-the-point campaigns that focus on everyday parenting problems. Each one is built to help moms and dads find easy, healthy food choices for their kids.

1. New Flavours, Yes Please!

In March 2025, Slurrp Farm launched a campaign to introduce its new fruit-based cereal mixes. These mixes are made with real fruits, whole millets, and have no added sugar.

• What it showed: The ads feature bright, playful graphics and quick clips of kids tasting the new varieties. Parents see simple recipes, like stirring fruit cereal into yoghurt, and friendly voiceovers that explain health benefits in plain terms. This campaign ran across YouTube, Instagram, and Facebook, helping families discover fresh breakfast ideas.

• Where it ran: Millets News Website, Instagram, and Facebook.

• Why it worked: The message was clear – healthy food can be fun, colourful, and simple to prepare. The campaign helped families try new ways to make breakfast better.

2. Children’s Day with Zepto: “Dig, Twist, Slurrp”

To celebrate Children’s Day, Slurrp Farm joined hands with Zepto for a special campaign. It was built around speed, fun, and healthy snacks.

• What was different: When parents added a Slurrp Farm item to their Zepto cart, a fun “Yummy!” sound played. It made online shopping more playful for both kids and adults.

• Why it mattered: It turned healthy snacking into something kids looked forward to. And it helped parents avoid junk by making nutritious snacks easy to buy.

• The result: Orders rose by 20% that week. Many families tried Slurrp Farm for the first time—all with just a few taps on their phones.

3. #SlurrpFarmMyYummyTiffin & #SlurrpFarmTiffinEssentials

These campaigns focused on school tiffins. Packing healthy and tasty lunchboxes is a daily task for parents, and Slurrp Farm made it easier.

• What was shared: Videos and photos showed lunchboxes filled with millet noodles, cookies, fruit, and nuts. Some posts gave step-by-step tiffin ideas parents could copy.

• What made it useful: Real parents shared their own tiffin pictures using these hashtags. It built a helpful space for lunchbox ideas that work in real life.

• Why parents liked it: The focus wasn’t just on selling snacks. It was about giving parents quick and healthy tiffin ideas they could actually use.

4. Slurrp It Up (SIU): Help With Starting Solids

Slurrp It Up is a free online guide for parents who are starting their babies on solid food. It’s simple, expert-backed, and easy to follow.

• What it covers: Safety tips, videos from nutritionists, and easy recipes using millet mixes.

• Who it’s for: First-time parents who need support figuring out what to feed their babies.

• Why it matters: SIU takes the guesswork out of a big parenting milestone. It gives parents confidence and makes the shift to solids feel less scary.

These campaigns work because they solve real problems, like fussy eating, rushed mornings, or starting solids. And they do it in a way that feels friendly, not pushy. Slurrp Farm keeps it simple and real, just like parenting often needs to be.

Building a True Parent Community Online

Slurrp Farm believes that real trust comes from listening and sharing, not just posting ads. By focusing on genuine connections, the brand turns customers into friends and supporters.

1. Sharing Families’ Real Moments

Slurrp Farm highlights photos and stories from parents who use their products at home. A mom might post her child’s first bite of ragi pancake, or a dad could share how he mixes multigrain porridge before school. These genuine snapshots show other families what’s possible and spark ideas they can try themselves. When parents see peers enjoying Slurrp Farm meals, they feel part of the same journey.

2. Fresh Ideas Delivered Weekly

Every week, Slurrp Farm sends out easy-to-read newsletters and social posts packed with new recipes and tips. One email might feature a one-pot millet khichdi, while the next social story shows how to turn leftover dosa batter into mini muffins. By keeping ideas flowing, parents never run out of meal inspiration. This steady stream of helpful content keeps Slurrp Farm top of mind and gives families fresh ways to use their mixes.

3. Peeking Behind the Scenes

Quality matters to parents, and Slurrp Farm knows it. They share short videos and photos that walk through ingredient checks, lab tests, and mill visits. Seeing real workers inspecting grains or scientists testing samples shows that safety isn’t just a claim; it’s a promise. This behind-the-scenes view reassures families that the food they’re serving is both safe and nutritious.

4. Two-Way Conversations

Slurrp Farm doesn’t just talk; it listens. Comments on social posts often spark follow-up tips or recipe tweaks. When a parent asks about allergen information, the team jumps in with clear answers. If someone suggests a new flavour idea, Slurrp Farm notes it for future products. This dialogue makes families feel heard and valued, turning one-time buyers into loyal advocates.

By sharing real stories, offering steady ideas, showing how products are made, and responding to feedback, Slurrp Farm builds a parent-first community that keeps growing meal after meal.

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