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How Credible Influencers Boosted Naturaltein's Recognition

Discover how Naturaltein’s influencer marketing strategy focuses on credibility over reach. Know why partnering with qualified influencers, and long-term collaboration is important to build trust and drive brand growth and how your brand can achieve it.

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Most brands today collaborate with multiple influencers, a popular trend that works well if the brand aims to increase awareness. However, awareness alone should not be the only goal; building credibility is another significant advantage of influencer marketing.

Many brands assume that influencers, with their massive social media followings and perceived expertise, automatically enhance a brand’s credibility. However, gaining credibility through influencers is not that straightforward. A large follower base does not necessarily mean the influencer is a trustworthy or reliable source of information.

Reliability becomes crucial for brands that sell products that significantly impact consumers, such as financial, legal, or health-related products. Misleading consumers can permanently damage a brand’s reputation. Therefore, when executing influencer marketing campaigns, it’s essential to partner with reliable industry influencers who can authentically promote your products and enhance your brand’s reputation.

Naturaltein is an excellent example of a brand that prioritizes reliability over follower count. Instead of focusing solely on influencer reach, Naturaltein promotes its health supplements with credible influencers. This approach has positioned the brand as one of the most trustworthy names in the industry.

In this article, we’ll explore Naturaltein’s influencer marketing strategy and examine how working with reliable influencers has helped them build their reputation.

Naturaltein’s Influencer Marketing Strategy

Naturaltein is a health supplement brand best known for its whey protein powders. In India, the market is often flooded with fake protein powders or misleading products, frequently promoted by unreliable influencers.

Such incidents have made fitness enthusiasts, the target audience, highly cautious about the products they choose. Although Naturaltein is a Germany-based brand certified by the Cologne List (German Sports University), it entered the Indian market just a few years ago. Therefore, establishing trust and reliability was crucial for the brand.

Naturaltein leveraged fitness influencers to connect with more consumers and build credibility. The company focused on three types of influencers: nano and micro-influencers to boost brand awareness and reach, and qualified nutritionists and trainers who share research-based, credible information with their followers.

To amplify its reach, Naturaltein onboarded Jasprit Bumrah as its brand ambassador. He actively promotes the brand on social media platforms, increasing visibility and engagement.

Naturaltein utilizes platforms like Instagram and YouTube to market its products through influencers. The influencers’ content typically educates audiences about the product’s superior quality while offering discounts to encourage purchases.

Collaborate with Fitness Influencers: Promote your Brand with qualified fitneess Influencers to boost credibility, reach and sales

How Qualified Influencers Are a Better Choice for Brands?

When brands collaborate with qualified influencers, these influencers effectively explain the benefits of the product, providing compelling reasons for their followers to consider making a purchase. For example, Dietitian Bhawesh Gupta promoted Naturaltein Whey Protein by highlighting scams in the protein industry, sharing why he exclusively endorses Naturaltein, and emphasizing the brand's high-quality raw materials and certifications. He also discussed other factors that influence consumer buying preferences.

Bhawesh Gupta not only convinced his followers about the product’s reliability but also guided them on where to buy authentic Naturaltein products, offering a coupon code to incentivize their purchase.

 
 
 
 
 
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A post shared by Dt. Bhawesh Gupta || DIETITIAN (@diettubeindia)

Importance of Long-Term Collaboration with Influencers

In addition to selecting the right influencers, brands must establish long-term relationships with them. In the health supplement market, where consumers are highly cautious, seeing an influencer endorse a brand for a short period can make it appear unreliable. Similarly, a brand that collaborates with influencers for only a brief time may fail to build trust.

Naturaltein has prioritized long-term collaborations with reliable influencers. Influencers like Dietitian Bhawesh Gupta, Kashish Gupta, and Akshay Chopra have been endorsing Naturaltein for years. This consistent promotion has significantly enhanced the brand’s credibility and reliability in the market.

As Naturaltein's Credibility increased, it was also reflected in consumers' organic search behaviour. As per Google search data, the "Naturaltein" keyword search has seen massive growth from just 12,170 searches in January 2021 to 1,78,430 in December 2024.

Google Keyword planner Data showing increase of Naturaltein's keyword search increasing from 2,170 searches in January 2021 to 1,78,430 in December 2024

Here’s How Your Brand Can Collaborate with Credible Influencer

Collaborating with credible influencers requires a strategic and thoughtful approach to ensure the partnership benefits both the brand and its audience. Here are some actionable steps your brand can take to align with the right influencers:

1. Identify Influencers Who Align with Your Values

Begin by researching influencers whose values, content style, and audience align with your brand’s mission. Credible influencers should have a strong reputation in their niche and share authentic, research-based content. For example, if your product is related to health, prioritize collaborating with certified dietitians, fitness experts, or wellness coaches who have built trust among their followers.

2. Focus on Expertise, Not Just Reach

Avoid being swayed by follower counts alone. Instead, assess an influencer’s qualifications, expertise, and engagement rates. Influencers with a smaller but loyal audience can often drive better results than those with a massive but disengaged following. As demonstrated by Naturaltein’s partnership with certified nutritionists, qualified influencers can provide detailed, credible explanations about your product’s benefits, making a stronger impact on potential customers.

3. Build Long-Term Relationships

Consistency is key to building credibility in the market. Rather than opting for one-off campaigns, aim for long-term collaborations with influencers who genuinely believe in your product. This reinforces authenticity and reliability in the eyes of consumers, as they repeatedly see the influencer’s endorsement over time. Naturaltein’s ongoing partnerships with influencers like Bhawesh Gupta and Akshay Chopra highlight the importance of long-term association in establishing trust and maintaining visibility.

4. Incorporate Education in Your Campaigns

Credible influencers excel in educating their audience about the product rather than simply advertising it. Encourage them to highlight the science, certifications, or unique qualities that make your product stand out. Educational content resonates more with audiences, especially for products in industries like health, finance, or legal, where trust plays a pivotal role.

By taking these steps, your brand can effectively partner with credible influencers who not only promote your product but also enhance your reputation and build lasting trust with your audience.

Let Top Fitness Influencers Represent Your Brand

Tring provides a vast number of credible fitness influencers who can educate your audiences about your product and help get more reach and sales. We'll help you choose an influencer that suits your brand image, and help you strategies and execute the influencer marketing campaign for the best results.

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