This post looks at the top brands that Prajakta Koli has worked with. From Bata’s comfy clogs to Gillette Venus, Cadbury’s sweet moments, Braun’s beauty tools, Cetaphil, Slay Coffee reels, and H&M style, we show how her down-to-earth voice makes each campaign work. See why brands choose her.
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Prajakta Koli is one of India’s most loved creators. She started her journey as a radio intern in Mumbai and, in 2015, launched her YouTube channel, MostlySane. Her honest, funny videos struck a chord with millions, and today she has over 7 million YouTube subscribers and 8.5 million Instagram followers. Beyond YouTube, she’s taken on acting roles; Netflix’s Mismatched, the short film Khayali Pulao, and Bollywood’s Jugjugg Jeeyo, proving her talent reaches far beyond her online roots.
Off camera, Prajakta has used her platform for causes she cares about, from women’s empowerment to mental health. She’s been recognised by Forbes as a 30 Under 30 honoree and received the Star Influencer Award from Femina India. All this success has built real value, and Prajakta Koli’s net worth shows how far relatability and hard work can take you.
Over the years, her strong connection with her audience has made her a trusted voice, and this is exactly why brands love working with her. Whether it’s beauty, fashion, food, or skincare, she brings honesty and warmth to every campaign, helping brands reach real people in a real way.
If you’re planning a campaign and want someone young, relatable, and widely loved like Prajakta, we can help. At Tring, we link your brand with influencers and actors who fit your vision. From influencer marketing to celebrity appearance, we make every collaboration count. Get in touch today to see how Prajakta Koli can bring fresh energy and credibility to your brand.
Brand Name |
Brand Category |
Brand Description |
Type of Ad/Promotion |
Why Prajakta Koli Was Chosen for The Brand |
Bata |
Footwear |
Bata’s Floatz line: waterproof, lightweight clogs designed for comfort in wet weather. |
Video campaign as a news reporter |
Her easygoing style and knack for storytelling made her the perfect fit to show off Floatz’s monsoon-ready features in a fun, relatable way. |
Gillette Venus |
Gillette Venus razors and shaving products aimed at women looking for a smooth, confident shave. |
Digital face of long-term campaign |
Her friendly, honest voice built trust; viewers felt she really used and enjoyed the product, making the shaving routine feel accessible, not scary. |
|
Cadbury |
Confectionery |
Dairy Milk Silk and special Valentine’s campaigns focused on love moments and small surprises. |
Social posts and a billboard feature |
Prajakta’s warm, genuine smile and her skill for sharing personal stories made the Valentine’s message feel heartfelt and authentic for young couples. |
Braun |
Beauty Tools |
Braun Mini Face Hair Remover, marketed on painless hair removal and easy at‑home beauty routines. |
Tutorial and personal review video |
Her clear, friendly reviews and willingness to try new things put viewers at ease, showing how simple and pain‑free the Braun routine can be. |
Cetaphil |
Gentle cleansers and moisturizers, mentioned casually as part of her daily skin‑care routine. |
YouTube skincare routine mention |
Fans trust her honest beauty tips; a casual mention in her routine came across as genuine advice, not a forced endorsement. |
|
Slay Coffee |
A coffee brand targeting young adults, promoted through a conceptual Instagram Reel centered on morning buzz. |
Social media posts |
Prajakta’s flair for fun sketches and her morning‑person energy gave the reel a natural spark, making the ad entertaining rather than overtly salesy. |
|
H&M |
H&M India’s online store launch, offering trendy, affordable styles for young shoppers. |
Social media launch announcement |
Her fashion‑forward yet approachable style matched H&M’s vibe, and her large following ensured a splashy reveal for the online store opening. |
Bata chose Prajakta to front their Floatz monsoon campaign because she makes product demos feel like friendly chat. In one of the ads, she dressed as a quirky reporter, trying on the lightweight clogs in puddles and talking about their anti‑skid soles. Her playful energy highlighted the footwear’s features without feeling like a sales pitch. Over the weeks, her posts racked up views, driving traffic to Bata’s online store and boosting clogs’ monsoon sales.
Prajakta’s down‑to‑earth charm let her describe Floatz’s comfort in simple terms. Her genuine love for practical, everyday products helped Bata reach young buyers who look for honest reviews.
For nearly five years, Prajakta has been the digital face of Gillette Venus. She started in 2019, sharing videos about confidence and self‑care through smooth shaving. Her straightforward storytelling, showing how the Venus razor glides over her skin, made viewers feel comfortable tackling their own grooming routines.
Her long‑term association grew because she kept content fresh: quick demo clips, a tutorial on “my morning hack,” and a challenge where fans shared their own tips. Each time, viewers saw an influencer they trusted, not a polished ad actor. That authenticity helped Gillette Venus tap into a younger audience who value honest reviews.
The brand saw sustained growth in online engagement and a spike in razor sales whenever she posted. Prajakta’s relatable approach built community around a routine task, turning a simple product into a shared experience.
Prajakta Koli worked with Cadbury Dairy Milk Silk for their Valentine's Day campaign. She appeared in their official ad, which was all about cute ideas for the special day. The campaign also featured a big billboard in Mumbai with Prajakta’s smiling face and the line “Unforgettable Love Tips.”
What made this special was her personal connection with the brand. She later posted about how her father once worked in a Cadbury canteen, and that made the whole moment feel even more real and emotional for her family. It wasn’t just another ad, it was something she was genuinely proud of. Fans loved that story, and the campaign became more than just about chocolate. It became about memories.
For Braun’s mini facial hair remover, Prajakta appeared in a TV and digital ad. The ad showed a group of girls using traditional methods to remove facial hair, which looked painful. But then Prajakta used Braun’s new device and showed how quick and painless it was.
“Ditch the Pain” is the tagline of the ad and it clearly shows the difference between the old method and Bruan’s remover. Braun got a good response, with more people checking out the product online. Her presence helped make a product advertisement feel simple and real.
When H&M launched its online shopping in India, they brought in Prajakta to be part of the official ad campaign. She appeared in a stylish video, wearing modern and comfortable clothes. It was clean, well-shot, and had one simple message: “India, shop online. Come celebrate at HM.com.”
There were no extra scenes, just Prajakta smiling and looking confident in the clothes, helping H&M send out a clear message to young shoppers across the country.
Prajakta Koli’s net worth is estimated at around ₹16 crore in 2024, thanks to her YouTube earnings, brand deals, and acting projects. She reportedly earns about ₹40 lakh per month from MostlySane and charges close to ₹30 lakh per film or series. Her smart investments include a Mumbai apartment and a Toyota Fortuner.
Over time, her income streams have grown steadily, from ads on videos to long‑term brand tie‑ups and acting fees. Each project adds to her reach and value, helping her build a strong financial base. With her blend of talent, honesty, and wide appeal, Prajakta stands out not just as a creator but as a savvy entrepreneur in the influencer world.
Prajakta’s journey from a radio intern to a top influencer shows how real talk and consistent effort pay off. Brands looking for genuine connections choose her because she speaks like a friend. Her track record proves that authentic content can drive real results.
If you wish to unlock the power of influencer marketing for your brand, now is the perfect moment. Whether you’re starting fresh or updating your marketing plan, teaming up with a social media star like Prajakta can greatly improve your brand’s visibility. Get in touch with us today to see how we can connect you with top influencers and celebrities and help your brand grow.
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