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Top 20 Influencers in Mumbai - 2025

A list of top influencers in Mumbai, from dancers and comedians to fashion and fitness influencers. This page introduces each social media star, describes their niche and personality, and shows why they’re followed by millions. Discover Mumbai’s trendsetting Instagram and YouTube influencers.

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Mumbai, known as the City of Dreams, has a vibrant influencer scene. Creators here cover everything from fashion and lifestyle to comedy and travel, building followers and brand deals by focusing on unique content. Many of these Mumbai talents have built international audiences with their originality and relatability. This handpicked list of influencers in Mumbai highlights some of the most popular Instagram and YouTube creators from Mumbai; digital stars who set trends and connect with millions. Even famous celebrities and sports stars in Mumbai, including some of the richest Indian cricketers, follow these influencers to engage with younger fans.

Brands work with these influencers to promote their products and reach more people. Their content helps brands connect with the right audience in a natural way. If you're looking to promote your brand, you can also work with these popular influencers. You can easily reach out to them through our platform.

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1. Awez Darbar

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Awez Darbar is a Mumbai-born dancer and choreographer known as the “king of choreography”. He commands a huge following on Instagram and is famous for elaborate dance routines and collaborations with Bollywood stars like Katrina Kaif and Salman Khan. Awez often features his pet dog Champ in his creative dance videos, adding a personal and fun touch to his content.

He also has a large YouTube audience (about 12.5 million subscribers) where he shares longer dance performances. Awez has appeared on TV dance shows such as Jhalak Dikhhlaa Jaa and continues his family’s musical legacy in a new medium.

2. Rohit Zinjurke

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Rohit Zinjurke, also known online as ReactionBoi, creates dance and reaction videos that have earned him a devoted following. In his early 20s, he went from working a regular job to viral fame after posting slo-mo dance clips. Today Rohit’s Instagram features dance routines and humorous skits that show off his energy and entertainment style.

Beyond Instagram, Rohit is also an entrepreneur – he launched a fashion brand called Ziro9. His journey from an ordinary office job to social media celebrity is a story of following one’s passion. He regularly shares his life in a fun, relatable way, making him one of Mumbai’s most watched young creators.

3. Ashish Chanchlani

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Ashish Chanchlani is a Mumbai-born influencer and entertainer known for his realistic, slapstick comedy videos. He started out making movie review clips on YouTube, ashish chanchlani vines, but soon his acting and humor made him one of India’s most popular online content creators. Ashish’s Instagram feed is filled with funny skits and lip-sync posts that reflect his playful style and wide appeal.

His talent has attracted big brand deals – he has partnered with companies like Airtel and even appeared in a brief role in the movie Men in Black: International. Ashish’s achievements include being named to Forbes’ 30 Under 30 list and winning awards like “Best Comedy Influencer” at the Cannes Film Festival.

4. Prajakta Koli

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Prajakta Koli, known online as MostlySane, posts relatable and funny videos about everyday life on Instagram. Her light-hearted take on topics, from family gatherings to the struggles of Monday mornings, has resonated with millions. So far, Prajakta has gathered over 8 million followers by making people laugh with her sketches and personality-driven humor.

Aside from Instagram, Prajakta is a celebrated YouTuber and public figure. She has appeared on Forbes’ 30 Under 30 and won titles like YouTuber of the Year by Cosmopolitan. As the UNDP Youth Climate Champion, she also uses her platform for positive causes. She shows that Mumbai influencers can be both entertaining and socially aware.

5. Nagma Mirajkar

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Nagma Mirajkar is a Mumbai influencer focusing on fashion, lifestyle, and beauty inspiration. Her Instagram feels like a chat with a stylish friend: full of outfit ideas, beauty routines, and travel snaps. She uses casual captions and emojis that make her posts feel friendly and approachable. Nagma has connected with nearly 8 million followers by sharing daily style tips and glimpses of her life.

She began her career writing blogs and on apps like Musical.ly (now TikTok). By 2022, Nagma had become one of the first Indian creators to walk the London Fashion Week runway. She often collaborates with the choreographer Awez Darbar, and shares content about fashion and travel on both YouTube and Instagram.

6. Ranveer Allahbadia (BeerBiceps)

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Ranveer Allahbadia, better known as BeerBiceps, is a multi-talented Mumbai influencer, a YouTuber, fitness entrepreneur, and motivational speaker. He creates content on health, fitness, career advice and more, and hosts The Ranveer Show podcast in both Hindi and English. His channel BeerBiceps produces self-improvement content covering everything from entrepreneurship to grooming.

Ranveer started his YouTube journey to promote his fitness business, but it grew into a full media brand. He co-founded Monk Entertainment (a talent agency) and has expanded his content into different languages and formats. Today he has a following of over 4 million on Instagram, where he shares workout tips, life lessons, and interviews with leaders.

7. Raj Shamani

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Raj Shamani is an entrepreneur and motivational speaker whose content centers on business, personal growth and productivity. He built his YouTube channel, Raj Shamani, (over 11 million subscribers) by sharing stories from his own journey and interviews with successful entrepreneurs. His videos are known for high production value and practical advice that resonates with young professionals.

On Instagram, Raj has over 2 million followers. He posts inspirational quotes, business insights, and behind-the-scenes glimpses of his work. He also hosts the ‘Raj Shamani Show’ podcast, where he interviews leaders and shares lessons in a conversational style. His focus on entrepreneurship and success makes him a go-to influencer for aspiring business-minded youth.

8. Mithilesh Patankar (Mythpat)

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Mithilesh Patankar, popularly known as Mythpat, is a Mumbai-based gamer and comedy YouTuber. He has around 3.4 million followers on Instagram. On his main YouTube channel, Mythpat, he has reached over 16 million subscribers and achieved two billion total views, making him a top gaming influencer in India.

Mythpat’s videos mix gaming challenges, roasts, and pranks. Each new video often earns millions of views. He keeps fans engaged by live-streaming gameplay and interacting directly. In 2021 he won the YouTube Streamy Award for Content Creator of the Year. His blend of gaming and humor has made him a well-known digital creator from Mumbai.

9. Sharan Hegde (FinancewithSharan)

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Sharan Hegde, known as FinancewithSharan, is a chartered accountant who teaches finance to a broad audience. He launched his YouTube channel, Finance With Sharan, in 2014 to simplify personal finance topics, from investing to retirement planning, and now has over 3.52 million subscribers. Sharan explains complex money concepts in simple language with real-life examples, making finance accessible to the average person.

His content covers budgeting, insurance, taxes and more, all tailored for an Indian audience. He is credited with increasing financial awareness among younger Indians by making learning about money engaging and easy to understand.

10. Saket Gokhale

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Saket Gokhale is a fitness and lifestyle influencer who makes health-related content. He once struggled with a skinny body and built himself up through training, which he now shares with his followers on Instagram and YouTube (SaketGokhaleVlogs). Saket’s videos include workout routines and diet tips aimed at young men looking to get fit. His journey from teenage insecurities to fitness success motivates many of his viewers. He creates daily fitness vlogs and diet plans, speaking directly to Indians who aspire to lead a healthier life.

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11. Nikunj Lotia (BeYouNick)

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Nikunj Lotia, known as BeYouNick, is a Mumbai-based YouTuber and prankster. He creates short videos about everyday life and pranks that often go viral. Known for his humorous style, Nikunj’s content includes relatable characters and funny scenarios that appeal to a young audience.

He previously ran a channel called "Not So Funny" before rebranding to BeYouNick (4M+).  Nikunj made history as the only Indian creator at VidCon US 2019, highlighting his global appeal. He has also collaborated with Bollywood actors in video content. Nikunj’s emphasis on playful skits and pranks helped put him on the map as a top Mumbai content creator.

12. Saurabh Ghadge

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Saurabh Ghadge is a Mumbai comedian and video creator who focuses on everyday humor. He’s known for his witty sketches and realistic characters. He regularly posts short comedy videos that capture ordinary life situations. Saurabh’s clever blend of humor and relatable content, like making a trip to the dentist funny, has made him one of Mumbai’s well-known comic influencers.

13. Saba Ibrahim

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Saba Ibrahim is a Mumbai-based influencer known for fashion and lifestyle content. As a model and actor, she showcases ethnic outfits, makeup routines and beauty tips on her Instagram, where she has a huge number of followers. Saba also posts daily vlogs on her YouTube channel “Saba ka jahan”, sharing her travel adventures and personal life. Her warm personality and style inspiration resonate with fans. Saba has worked with beauty brands like Ayur Herbals, showing how her influence extends into the fashion industry.

14. Karan Sonawane

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Karan Sonawane runs the popular YouTube channel Focused Indian and is known for his comedy sketches. He began in theatre and stand-up comedy before creating online content. Karan’s Instagram features short, humorous videos with titles like “That nakhreela friend” that have crossed a million views. He was recently invited by Sony Sports to cover major football matches, showing how his entertainment skills also connect with sports content. His relatable humor about Indian youth culture has earned him about 1.3 million followers.

15. Aastha Shah

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Aastha Shah is a young content creator who became known for her inspirational story. Born with vitiligo, she turned her personal experience into a strength, sharing her life through videos about fashion, lifestyle, and dance. Aastha’s Instagram shows her stylish looks and dance routines, all while promoting self-confidence and acceptance. She frequently talks about overcoming challenges, which has made her a role model for many. Aastha has also collaborated with cosmetic brands like L’Oréal, Maybelline and Nykaa, and even appeared on the digital cover of Cosmopolitan magazine, all while encouraging others to embrace their uniqueness.

16. Nikhil Sharma

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Nikhil Sharma is a travel vlogger and motorcycle enthusiast from Mumbai. He has documented trips across India from Kashmir to Kanyakumari on his Instagram and YouTube (Mumbiker Nikhil), inspiring his followers to explore. Nikhil’s detailed travel vlogs show scenic routes and local cultures.

He has also traveled internationally to countries like the US and Greece, often collaborating with travel brands such as MakeMyTrip and CRED. His content combines adventure with practical tips, making him a popular travel influencer.

17. Viraj Ghelani

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Viraj Ghelani is known for his comedic content, often starring his own grandmother (Nani) in the videos. He has worked with the popular YouTube channel FilterCopy, which produces short sketches on everyday topics, making him a well-known figure in Indian comedy.

Originally from Maharashtra, Viraj used to be a teacher before deciding to become a full-time entertainer. He started by posting Instagram videos that became so popular he turned it into a career. Now, with around 1.2 million followers, Viraj makes humorous reels and sketches that have become part of many Mumbai youths’ routines.

18. Satish Ray

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Satish Ray is a comedian and writer who creates sketch comedies on social media. He started as a writer for The Viral Fever (TVF) and now produces funny yet meaningful short videos on YouTube and Instagram. His skits often feature characters like Imaandar Sharma and Alpha Pandey, through which he delivers social messages with humor. Satish’s content stands out for its engaging storylines and punchy dialogue. With over 1 million followers, his witty and timely entertainment keeps viewers coming back for laughs.

19. Aakriti Rana

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Aakriti Rana is a fashion and beauty vlogger who loves bold colors and new adventures. She runs her own YouTube channel (AakritiRanaOfficial) where she posts about skincare, beauty trends, fashion tips, and travel vlogs.

Aakriti’s Instagram is a mix of style inspiration and candid travel photos, which give viewers a feeling of being on vacation with her. Her content often feels personal and uplifting. She has worked with brands like L’Oreal Paris and Myntra, and shares messages about confidence and overcoming insecurities.

20. Aashna Shroff

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Aashna Shroff is one of Mumbai’s top female fashion influencers. She posts style advice, travel diaries, and beauty tips, often showcasing international fashion and lifestyle trends. Aashna has collaborated with big brands like Diesel, L’Oréal, Nykaa, and Victoria’s Secret.

She also runs her own fashion and lifestyle brand, building a community of dedicated fans. Through her Instagram and YouTube, Aashna provides wardrobe inspiration and personal style guidance, which is why many people in India look to her for fashion ideas.

These Mumbai influencers together show how diverse and creative the city’s digital talent is. Each of them found a niche and stayed authentic, attracting millions of followers and major brand partnerships. Mumbai’s mix of entertainment, tech, and even sports means its influencers range from dancers and comedians to finance experts and adventurers.

Even in a city filled with stars, these creators stand out. For brands, that makes Mumbai a hotspot for influencer marketing. For example, some of the richest Indian cricketers follow these content creators to keep in touch with younger fans.

Get More Such Influencers For Endorsements

Looking to promote your brand through content that connects and converts? Collaborate with top influencers through our platform for high-impact endorsements. Whether you want product reviews, unboxings, tutorial-style content, or long-form storytelling, we help you find influencers who match your industry and audience.

From tech experts and comedians to vloggers, gamers, and educators, social media build loyal communities that trust their voice. These creators have not only built massive audiences but also turned their channels into powerful platforms for influencer marketing. This makes them ideal for endorsements that don’t just advertise, they influence decisions.

We simplify the full process from shortlisting the right influencers to handling campaigns that work across formats. Start working with top influencers who can turn your product into a conversation people care about.

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