Best Chess Influencers in 2024

Discover the world of chess influencers who are changing how we engage with the game. From grandmasters to creative content creators, these chess influencers share valuable insights, strategies, and inspiration for players of all levels.

As businesses continue to explore innovative ways to reach their audience, influencer marketing stands out as a strategy with significant potential. In the world of chess, a select group of influencers are redefining how the game is perceived and consumed by creating engaging content that captivates and educates.

Leveraging a chess influencer can offer brands unique access to dedicated niche communities, ensuring campaigns resonate with authenticity and expertise. Here’s a look at the top chess influencers of 2024 who could elevate your marketing strategies.

1. Vidit Gujrathi

Vidit Gujrathi is a celebrated chess grandmaster ranked 14th in the world. He combines his passion for chess with interests in spirituality and technology, making him a well-rounded influencer. His unique blend of modern and traditional interests resonates with a broad audience, allowing him to engage followers from various backgrounds. Vidit is based in Mumbai and serves as an ambassador for Ambit.

• Instagram: @viditchess

• Followers: 313k

2. Dina Belenkaya

Dina Belenkaya, a chess grandmaster renowned for her Russian chess school, is committed to elevating beginners from zero to 1500 in skill. She shares valuable insights through a weekly newsletter, enriching her followers with knowledge and strategies. Dina’s dedication to education in chess makes her a trusted source for novice and intermediate players alike.

• Instagram: @dinabelenkaya

• Followers: 263k

3. Vee

Vee is an illustrator and animation student who is also a passionate chess enthusiast. Her content beautifully merges visual development with her love for chess, offering a unique, creative perspective on the game. This distinctive approach attracts a diverse audience interested in both the artistic and strategic elements of chess.

• Instagram: @cuddlyveedles

• Followers: 195k

4. Jeetendra Advani

Known for his "Chess Talk" YouTube channel, Jeetendra Advani engages his followers with strategies and storytelling. With a strong presence on both Instagram and YouTube, he brings together fans of chess and cricket, creating a robust and interactive community.

• Instagram: @chesstalkofficial

• Followers: 131k

5. Viswanathan Anand

Viswanathan Anand, often referred to as "Vishy," is a legendary chess grandmaster and former World Chess Champion from India. Anand is celebrated for his rapid playing speed and deep understanding of the game, which has made him a formidable opponent and an inspiration to many.

With multiple world championship titles under his belt, he is considered one of the greatest chess players of all time. Anand's influence extends beyond the chessboard; he has been instrumental in popularising chess in India and inspiring a new generation of players and enthusiasts. His calm demeanour, strategic brilliance, and sportsmanship have earned him a global fan base.

• Instagram: @vishy.mindmaster

• Followers: 146k

Promote Your Business with Chess Influencers like Viswanathan Anand

You can connect with the chess influencer Viswanathan Anand to help promote your products or services through our platform. In addition to chess influencers, our platform also offers a diverse range of other influencers, like lifestyle influencers, food influencers, or fashion influencers; we have a wide selection to choose from.  Furthermore, we can connect you with a variety of celebrities, including TV stars, models, and athletes. These well-known personalities can give your brand a significant boost by leveraging their fame and wide reach. No matter what kind of promotion you need, our platform has the right influencers to help you achieve your marketing goals.

6. TIME TRAVELLER FROM 2053

This influencer, known for his love of astrophysics and history, is also an accomplished chess master. He combines his teaching prowess with chess content, offering unique insights and quizzes that challenge and engage his audience in both intellectual and entertaining ways.

• Instagram: @man_from_parallel_universe

• Followers: 38.9k

7. Jakes Nyanjom

Jakes Nyanjom mixes his passion for film and radio with his achievements as a chess champion. His diverse talents create a multifaceted persona that appeals to a broad audience, sharing not only chess content but also insights into the world of cinema and broadcasting.

• Instagram: @jakes.nyanjom

• Followers: 36.6k

8. Anthony Walker Jr.

Anthony Walker Jr. engages his audience with inspiring daily growth content, effectively blending themes of athleticism and chess, offering motivation and chess advice alike. His holistic approach to personal development and chess appeals to a wide range of followers.

• Instagram: @awalk

• Followers: 55.6k

9. Nurgyul Salimova

A top chess player known for her remarkable skill, Nurgyul Salimova connects with her audience through a mix of premium chess content and personal insights, backed by notable partnerships. Her expertise and engaging personality make her a prominent figure in the chess community.

• Instagram: @nurgyulll

• Followers: 48.3k

10. Jules

Jules, a top chess player among women in the US, creates content reflecting her journey from a kid chess player to a top influencer. Her story resonates deeply with both aspiring and seasoned players, making her a relatable and influential figure in the chess world.

• Instagram: @julesgambit

• Followers: 73.6k

11. Gauri

Gauri, a chess master based in Chicago, is known for his entertaining chess videos. He aims to make chess enjoyable and accessible, thereby fostering a fun-loving community around the game. His light-hearted content attracts a wide array of followers.

• Instagram: @gaurichess

• Followers: 83.2k

12. Vaishali

An Arjuna Award-winning Chess Grandmaster, Vaishali inspires with an incredibly high engagement rate. Her influence extends beyond the chessboard into motivational realms, encouraging her followers to pursue their passions and improve their skills.

• Instagram: @chessvaishali

• Followers: 74k

13. Sagar Shah

Sagar Shah, co-founder and CEO of ChessBase India, combines entrepreneurship and chess mastery. He is also a Chartered Accountant and a recipient of the Shiv Chatrapati Award, bringing a strategic and analytical mindset to the chess community.

• Instagram: @sagarshahchess

• Followers: 67.5k

14. Nihal Sarin

An up-and-coming chess sensation, Nihal Sarin is a proud sponsor of Akshayakalpa, sharing insightful content that reflects his passion and expertise in chess. His fresh and dynamic approach resonates with a younger audience eager to learn and engage with the game.

• Instagram: @nihalsarin

• Followers: 60.1k

15. Alexandra Botez

Alexandra Botez is a top chess player and influencer known for her engaging and dynamic content. Co-hosting the popular Twitch channel "BotezLive" with her sister Andrea, she provides entertaining chess streams and insights. With her charismatic personality and profound understanding of the game, Alexandra has built a dedicated community of followers, making chess more accessible and fun for everyone.

• Instagram: @missbotez

• Followers: 844k

Chess influencers play a vital role in shaping the way people engage with the game. They not only share strategies and insights but also make chess more accessible and enjoyable for everyone. By following these chess influencers, fans can learn new techniques, stay updated on trends, and find inspiration in their journeys.

For brands looking to connect with a passionate audience, collaborating with a chess influencer offers a unique opportunity to reach dedicated chess enthusiasts. As the world of chess continues to grow, these influencers will remain key figures in promoting the game and fostering a vibrant community.

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